Experience

Alcohol Change UK

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Behaviour Change Programme Manager

  • Jun 2020 - Present



Friends of the Earth

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Marketing Manager

  • Oct 2018 - Dec 2019



National Union of Students (UK)

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Aug 2017 - Sep 2018

  NUS is like no other place i've worked, and that's partly what makes it so wonderful. I came to NUS because I believe education is key to a better world. Our mission is to promote, defend and extend the rights of students, whilst developing and championing strong SUs.A surprisingly small team, as the only Communications Manager, my role includes:1. Social Media Strategy - what does this even mean? I manage over 150,000 followers across multiple platforms, run monthly creative meetings, upskill direct reports to manage channels, plan and deliver coverage for events and make sure we stop, report and learn by using social media listening tools.2. Communications Plans - We execute A LOT of plans at NUS, from Votes at 16 to Brexit, each one of these plans I review, sign off and help shape. I also lead the communications strategy and execute NUS' key campaigns including the 2017-19 priority the Poverty Commission, National Conference 2018 and SUs 2018.3. Comms Process- With so much comms activity a key focus for me since joining NUS has been making sure we look forward, I introduced a new comms process across the organisation to make sure we are objective not deliverable focussed. Message for more details, I can't give all my secrets away here!4. Stakeholder Management - As well as managing a team of 3 Communication Coordinators, I work across the organisation to ensure we spot opportunities, avoid duplication of work and allow ourselves enough time to be creative and not just do things the way we always have. Plus, I enjoy a chat, so the benefits of cross-organisational working is really just a perk :)The next part of my plans for NUS is working with organisations, who believe in our values, across our communication plans. If you are interested drop me a line shaunna.rushton@nus.org.uk



Freelance Marketing and Creative Services

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Strategy Consultant

  • Jun 2017 - Dec 2017

  Primary projects included supporting the team at Good Evans Communications to reach the right brands and develop creative marketing strategies for their clients and advising on their own business plan.I also worked with New Roots Cafe, a social enterprise led by charity Highway House. I mangaged the marketing and partnerships strategy to enable them to connect the community through food. All profits went to the running of two homeless shelters.



Bright Little Labs

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Apr 2017 - Jul 2017

  Bright Little Labs is a children’s media startup that cares about the messages it’s giving out and the impact it’s having. We make educational kids’ stuff - stories, apps, cartoons and games - that challenge stereotypes and offer diverse role models. My role included the following:1. Creating the marketing strategy and brand guidelines. 2. Introducing paid Facebook strategy from ad copy to ad manager 3. Developing customer journey. Inc. email marketing ie abandon basket, monthly newsletter 4. Social Media Management across all; channels. Results inc. 400% follower growth on Instagram. 5. PR creation and relationship building. Used backlink analysis tools for competitor research. 6. Content strategy and + creation ie blog. Advising on SEO for new website.7. Event Management -including creating and commissioning copy and assets



Cancer Research UK

• United Kingdom
• Research Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Apr 2015 - Mar 2017

  I am the Senior Marketing Executive for Volunteer Fundraising (community fundraising). My role is about promoting the idea to 'do your own thing' and fundraise for Cancer Research UK at a national level. There are 4 core elements to my role:1. Drive supporter journey developmentI lead on challenging our current processes both on and offline, working closely with our central fundraising team (supporter 'facing' staff) and operations teams. This project includes assessing the sign-up process, reviewing contact methods and developing the website and online support. 2. Plan, implement & analyse integrated campaignsIntroduced paid social advertising into our strategy, decreasing CPA through ongoing creative testing and analysis. Managed launch of radio in line with brand campaign and digital acquisition strategy. 3. Develop and maintain MComms to drive awareness of VF & hit income targetsMaking sure we challenge our approach to business as usual and not applying a ‘this is the way we’ve always done it’ attitude. I support the Senior Manager on the development of income reporting and am mentor to the marketing executive on Loyalty & Reengagement campaigns. 4. Develop supporting materialsManage design & production of a new fundraising pack and materials (on and offline) to increase supporter experience. Cancer Research UK is the world's leading independent charity dedicated to cancer research.



Venn Digital

• United Kingdom
• Information Technology and Services

• Senior Account Manager

  • Apr 2014 - Apr 2015

  o Solely manages London based accounts, portfolio contributes to 50% of company marketing campaigns. o Dictates which internal departments should be utilised to target campaign objectives, leads the overall planning of marketing campaigns.o Project manages the process to ensure agreed client deliverables are met and the campaign runs to a profit for the agency. o Uses data insight to grow campaigns spend and channel usage. o Consults clients in off-line marketing activity. o Directs creative research & development sessions within the business to create essential unique marketing material for client campaigns.o Reporting on activity and results (platforms including Google Analytics, Deep Crawl, Crazy Egg, Twitter Analytics, Hootsuite)o Manages the London division of the company, growing the office by two junior members and mentor to grow their own teams. Reporting directly to the Managing Director on the London accounts, along with the performance of the sales and project management teams.

• Account Manager

  • Jul 2013 - Mar 2014

  o Key deliverables as Account Manager include; client retention & development, account growth, client satisfaction, effective liaison with internal departments e.g. Head of SEO, Head of PPC and achievement of deadlines. o Works closely with a number of key clients to maximise their online presence, main day to day contact within the agency o Runs monthly meeting with clients and internal departments to review data & plan next campaign steps. o Briefs copywriting teams (including Tone of Voice & Brand Guidelines creation)o Supports Sales Staff with initial strategy proposition.o Experience encompasses the following key marketing channels: social media, PPC, SEO, e-commerce, display and prospecting.

• Project Manager & Junior Account Manager

  • Jan 2013 - Jun 2013

  Split role - 50% PM for web build and design, 50% AM for Marketing Campaignso First hand Project Management (PM) experience. Sole PM for web design, build and delivery. o Managed work schedule for design, development, testing and copy writing. o Measured & reported on profitability throughout each project (budget management).o Catered for all customer demands throughout the relationship, provided client timelines for deliverables and requirements. o Spotted opportunities throughout all projects, increasing the initial project revenue.o Trained clients on bespoke CMS platform. o Fluent in CRM and CMS functionality, with basic HTML knowledge. o Reported to the Head of Project Management.



Parkstead House

• Events & Marketing Assistant

  • 2012 - 2012

  o Managed marketing campaign for ‘The Wedding Industry Awards’ resulted in venue being shortlisted. o Sole social Media strategist. o Reported in to Marketing Manager



Oxfam

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Venue Assistant

  • 2011 - 2011