Shaquishe Ferguson

Research Analyst at D3: Designs, Data, Decisions
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Contact Information
us****@****om
(386) 825-5501
Location
Sterling, Virginia, United States, US
Languages
  • Spanish Professional working proficiency

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5.0

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Ellen Carpenter

Shaquishe (Brandy) is a real go-getter! She took the initiative to seek me out to mentor her so that she could gain some research experience with a project I was working on at the time. She is extremely hard working and eager to learn more. I was proud to have her attend meetings with me with other project stakeholders, as she represents all that one wants in a student. In time we developed a mentoring relationship and discussed strategies for securing entry level employment in her desired area, neuromarketing.

Cesar Zamudio

I was Shaquishe's professor for the Marketing Analytics undergraduate course at VCU, a very practical course involving data analysis, visualization, and statistical work. Shaquishe worked diligently and performed very well on all assignments, demonstrating a solid work ethic and intellectual curiosity. Her work on the course gives her a practical toolbox of Excel, Tableau, data scraping, and R skills which can be applied in the industry or research work. Shaquishe is also willing to go above and beyond to learn more about research - she volunteered to assist me in a data coding project and performed excellently.

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Credentials

  • Social Media Simulation
    Stukent
    Apr, 2022
    - Nov, 2024
  • Marketing Foundations: Consumer Behavior
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Neuromarketing: Tap Into your Customer's Primal Brain
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Storytelling for Advertising Campaigns
    LinkedIn
    May, 2020
    - Nov, 2024
  • Google Ads-Display Certification
    Google Ads
    Apr, 2021
    - Nov, 2024
  • Google Ads-Measurement Certification
    Google Ads
    Apr, 2021
    - Nov, 2024
  • Google Ads-Search Certification
    Google Ads
    Apr, 2021
    - Nov, 2024

Experience

    • United States
    • Research
    • 1 - 100 Employee
    • Research Analyst
      • Sep 2022 - Present

    • United States
    • Market Research
    • 1 - 100 Employee
    • Marketing Research Consultant
      • Oct 2021 - Dec 2021

      • 3-phase internship, worked in rotating teams, in a hybrid-work setting • Input completed survey questions into Alchemer to be sent out to participants • Interpreted the survey responses in Excel through word clouds, bar charts, pie-charts, etc. • With a one-day deadline, condensed the survey analysis into a PowerPoint-report and presented it to the company's Founder • 3-phase internship, worked in rotating teams, in a hybrid-work setting • Input completed survey questions into Alchemer to be sent out to participants • Interpreted the survey responses in Excel through word clouds, bar charts, pie-charts, etc. • With a one-day deadline, condensed the survey analysis into a PowerPoint-report and presented it to the company's Founder

    • United States
    • Media Production
    • Practicum Research Student
      • Aug 2021 - Dec 2021

      • Conducted primary research for our client, Hidden In Plain Sight (HIPS) to advise them on a city to pursue • Developed a questionnaire for our client and conducted social listening • Prepared and presented a research presentation to the 3 Founding Partners at HIPS to aid their decision on a target city • Conducted primary research for our client, Hidden In Plain Sight (HIPS) to advise them on a city to pursue • Developed a questionnaire for our client and conducted social listening • Prepared and presented a research presentation to the 3 Founding Partners at HIPS to aid their decision on a target city

    • United States
    • Advertising Services
    • Marketing Intern
      • Jun 2021 - Aug 2021

      • Contacted professionals, developed and managed an email marketing list for lead generation within Excel, my efforts established 1600 names • Worked directly with the Founder, had weekly meeting for list updates and received instructions for new tasks • Drafted the subject, body, images, etc. for holiday campaigns and published the first welcome email campaign within MailChimp • Contacted professionals, developed and managed an email marketing list for lead generation within Excel, my efforts established 1600 names • Worked directly with the Founder, had weekly meeting for list updates and received instructions for new tasks • Drafted the subject, body, images, etc. for holiday campaigns and published the first welcome email campaign within MailChimp

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teacher’s Aide-Political Science Department
      • Aug 2020 - May 2021

      • Researched immigration law policies throughout the US in support of faculty member empirical research • Utilize Canvas database to organize grade book and submit grades for a faculty member • Engage with 32 students and assess work in WordPress blog site • Researched immigration law policies throughout the US in support of faculty member empirical research • Utilize Canvas database to organize grade book and submit grades for a faculty member • Engage with 32 students and assess work in WordPress blog site

  • Office of Multicultural Student Affairs at VCU
    • Richmond, Virginia, United States
    • Street Team
      • Sep 2019 - Dec 2019

      • Promote events through word of mouth and social media channels to increase attendance • Distributed flyers a few days in advance for planned event • Hosted tabling sessions to promote OMSA’s services and events • Promote events through word of mouth and social media channels to increase attendance • Distributed flyers a few days in advance for planned event • Hosted tabling sessions to promote OMSA’s services and events

  • Tasty Cuisine - Start-up Food Truck
    • Richmond, Virginia, United States
    • Server and Advertising Coordinator
      • Nov 2018 - May 2019

      • Assisted the owner with flyer and poster developments • To Increase the food truck's brand presence at VCU, we tabled and networked at a local business fair called Boss Chick • Also Served as a campus ambassador to VCU by handing out promotional materials • Assisted the owner with flyer and poster developments • To Increase the food truck's brand presence at VCU, we tabled and networked at a local business fair called Boss Chick • Also Served as a campus ambassador to VCU by handing out promotional materials

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Server
      • Jul 2016 - Jul 2018

      • Served as a cocktail waitress and a coffee shop waitress for retired veterans • My coworkers and I organized seating and tables for the resident's ballroom experience • Manage food and beverage orders for 70-100 residents daily • Tracked and input customer financial transactions by using the Point-Of-Sale system • Served as a cocktail waitress and a coffee shop waitress for retired veterans • My coworkers and I organized seating and tables for the resident's ballroom experience • Manage food and beverage orders for 70-100 residents daily • Tracked and input customer financial transactions by using the Point-Of-Sale system

    • United States
    • Insurance
    • 700 & Above Employee
    • Intern
      • May 2018 - Jun 2018

      • Answered complaints from customers, having to do with their with insurance packages, I also conducted cold calls and over-the-phone monthly payments • Managed and organized each customer's assets into a computer database and monitored their payment history • Coordinating meetings between the agent and his clients • Answered complaints from customers, having to do with their with insurance packages, I also conducted cold calls and over-the-phone monthly payments • Managed and organized each customer's assets into a computer database and monitored their payment history • Coordinating meetings between the agent and his clients

Education

  • Virginia Commonwealth University - School of Business
    Bachelor of Science - BS, Marketing
    2018 - 2022

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