Weave Insights is a boutique market research consultancy focused on weaving stories of success for CPG brands. We create, translate, and synthesize complex quantitative and qualitative consumer research, distilling it down to memorable, shareable, and actionable stories to drive brand growth. With 20 years of experience in market research, I have seen companies struggle to grow brands, despite the power of consumer insight. By weaving consumer research into engaging and actionable stories, Weave Insights helps companies realize the full value of their important insights investment. We transform data from dull, complex facts to digestible and shareable recommendations that can truly motivate and inspire action. Weave Insights specializes in translating complex analytics into consumer and brand stories of success by designing, executing, and delivering quantitative consumer research for CPGs. Areas of expertise include a wide range of techniques and approaches, all bespoke solutions driven by the needs of the client and their brands. Some examples include new concept / product development, targeting and message strategy, attitude and usage, branding, and data synthesis.
