Experience

Cresta

• United States
• Software Development
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2022 - Present

  Palo Alto, California, United States Lead overall marketing efforts for the team including demand generation, brand and positioning, events and product marketing.



Five9

• United States
• Software Development
• 700 & Above Employee

• Senior Vice President Marketing

  • Nov 2017 - Sep 2022

  Denver Metropolitan Area Senior marketing leader for $800M cloud contact center portfolio. Lead Corporate Marketing including awareness, thought leadership, positioning and differentiating the Five9 offering with direct responsibility for media, analyst and influencer relations; brand and creative, social and customer advocacy, as well as global campaigns and verticals.



Self-employed

• Marketing Consultant

  • Apr 2017 - Nov 2017

  San Francisco Bay Area; Boston, MA



Genesys

• United States
• Software Development
• 700 & Above Employee

• Vice President, Product & Solutions Marketing

  • 2014 - Apr 2017

  Daly City, CA Oversaw $900M portfolio. Responsible for market research, strategic planning, new product launches, marketing management, sales enablement, analyst relations, and staff training. Managed 8 direct, 25 indirect reports. ✪ Launched 1st omni-channel release; increased win rate by 20%, netting $50M revenue over 2 years. ✪ Overhauled portfolio collateral and sales tools; reduced custom content by 40%, saving $5M annually. ✪ Secured premium placement in Gartner CCaaS MQ; top positioning… Show more Oversaw $900M portfolio. Responsible for market research, strategic planning, new product launches, marketing management, sales enablement, analyst relations, and staff training. Managed 8 direct, 25 indirect reports. ✪ Launched 1st omni-channel release; increased win rate by 20%, netting $50M revenue over 2 years. ✪ Overhauled portfolio collateral and sales tools; reduced custom content by 40%, saving $5M annually. ✪ Secured premium placement in Gartner CCaaS MQ; top positioning resulted in $15M in annual deal flow. flow. ✪ Brokered recognition by Gartner as 7th largest CRM company; grew win rate over CRM vendors by 10%. ✪ Championed consolidated portfolio positioning; accelerated sales staff training from 90 days to 45. Show less



Synchronoss Technologies

• United States
• Telecommunications
• 700 & Above Employee

• Vice President, Product Marketing

  • Jun 2012 - Feb 2014

  Bridgewater, NJ Oversaw $100M personal cloud and IoT portfolio. Responsible for industry analysis, market research, competitive intelligence, strategic planning, product positioning, pricing, market development, and expansion. ✪ Spearheaded IoT market assessment; strategic recommendations expanded company TAM by $400M. ✪ Benchmarked personal cloud competition; launched competitive pricing, yielding $20M in new deals. ✪ Authored business cloud product launch and market growth plan; secured initial… Show more Oversaw $100M personal cloud and IoT portfolio. Responsible for industry analysis, market research, competitive intelligence, strategic planning, product positioning, pricing, market development, and expansion. ✪ Spearheaded IoT market assessment; strategic recommendations expanded company TAM by $400M. ✪ Benchmarked personal cloud competition; launched competitive pricing, yielding $20M in new deals. ✪ Authored business cloud product launch and market growth plan; secured initial $10M global deal. ✪ Launched personal cloud product line; brokered 2 target deals, valued at $40M, within 12 months. Show less



SpeechCycle Inc.

• Chief Marketing Officer │Senior Vice President Marketing

  • Jul 2011 - Jun 2012

  New York, NY Oversaw $15M voice and mobile self-service portfolio. Responsible for market research, strategic planning, brand awareness, demand generation, product development, and market expansion. Managed 4 direct reports. Company acquired by Synchronoss Technologies in June 2012. ✪ Launched SmartCare offering for mobile care; expanded company TAM by $170M ✪ Spearheaded consumer behavior study; 250% surge in press and analyst coverage in 6 months.. ✪ Re-positioned company in emerging mobile… Show more Oversaw $15M voice and mobile self-service portfolio. Responsible for market research, strategic planning, brand awareness, demand generation, product development, and market expansion. Managed 4 direct reports. Company acquired by Synchronoss Technologies in June 2012. ✪ Launched SmartCare offering for mobile care; expanded company TAM by $170M ✪ Spearheaded consumer behavior study; 250% surge in press and analyst coverage in 6 months.. ✪ Re-positioned company in emerging mobile care space; completed $MM target acquisition in 12 months. ✪ Authored formal product vision and roadmap; grew annual customer retention rates by 10%. Show less



Amdocs

• United States
• Software Development
• 700 & Above Employee

• Marketing Director, Customer Management Division

  • Aug 2008 - Jul 2011

  San Jose, CA Oversaw marketing for $500M business unit. Responsible for market research, competitive analysis, business planning, demand generation, brand awareness, campaign management, and sales enablement. Managed global team. ✪ Championed account based marketing campaign to top 25 targets; fueled $30M in new opportunities. ✪ Spearheaded retail and device care campaigns; grew marketing pipeline by 300% over a 9-month period. ✪ Launched smart device product offering; netted 6 new accounts… Show more Oversaw marketing for $500M business unit. Responsible for market research, competitive analysis, business planning, demand generation, brand awareness, campaign management, and sales enablement. Managed global team. ✪ Championed account based marketing campaign to top 25 targets; fueled $30M in new opportunities. ✪ Spearheaded retail and device care campaigns; grew marketing pipeline by 300% over a 9-month period. ✪ Launched smart device product offering; netted 6 new accounts valued at $30M, including $5M win.

• Managing Director, Americas and Asia Pacific

  • Jun 2005 - Aug 2008

  San Jose, CA Oversaw $5M in global marketing spend. Responsible for strategic planning, marketing management, performance optimization, public relations, analyst relations, pipeline generation, industry events. Managed a team of 12. ✪ Revamped regional communications strategy; netted 10% aggregate market growth over a 2-year period. ✪ Planned and orchestrated 1st global product portfolio launch; secured $8M account within 9 months

• Director of Product Marketing

  • Nov 2001 - Jun 2005

  San Jose, CA Oversaw $300M CRM portfolio. Responsible for market research, product planning, pricing and positioning, market launch and expansion, sales enablement, analyst relations, and event planning. Managed a 9-person staff. ✪ Rebranded division and portfolio to align to CRM market; $150M increase in company revenue in 4 years. ✪ Launched customer interaction product; flagship product with $50M in revenue over next 5 years. ✪ Pioneered product marketing function; built global team of 10… Show more Oversaw $300M CRM portfolio. Responsible for market research, product planning, pricing and positioning, market launch and expansion, sales enablement, analyst relations, and event planning. Managed a 9-person staff. ✪ Rebranded division and portfolio to align to CRM market; $150M increase in company revenue in 4 years. ✪ Launched customer interaction product; flagship product with $50M in revenue over next 5 years. ✪ Pioneered product marketing function; built global team of 10 within 12 months.



Nortel Networks

• Telecommunications
• 700 & Above Employee

• Director Industry Marketing

  • Jan 2000 - Nov 2001

  San Jose, CA



Lucent Technologies

• United States
• Telecommunications
• 200 - 300 Employee

• Senior Marketing Manager, Asia Pacific & Japan

  • Dec 1997 - Jan 2000

  Milpitas, CA