Sarah Aparicio

Social Media Marketing Student Intern at Lafayette College Gateway Career Center
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Contact Information
us****@****om
(386) 825-5501

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Bio

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Credentials

  • Digital Marketing Program
    Podium Education
    Aug, 2022
    - Nov, 2024
  • Paid Acquisition with Google and Instagram Marketing with Shopify
    Podium Education
    Aug, 2022
    - Nov, 2024
  • Intro to Ecommerce Marketing with Shopify
    Podium Education
    Jul, 2022
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Social Media Marketing Student Intern
      • Sep 2022 - Present

      - Creating promotional flyers and engaging social media posts using Canva for events organized by Gateway Career Center. - Strategic planning and researching new ways on increasing our social media's engagement amongst the students - Creating promotional flyers and engaging social media posts using Canva for events organized by Gateway Career Center. - Strategic planning and researching new ways on increasing our social media's engagement amongst the students

    • Higher Education
    • 700 & Above Employee
    • Marketing and Research Intern for Williams Center for the Arts
      • Aug 2023 - Present

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Intern
      • Jul 2023 - Aug 2023

    • Higher Education
    • 700 & Above Employee
    • Content Storywriter
      • Aug 2022 - May 2023

      Creating stories by interviewing faculty and students about organized events on campus to submitted to the official Lafayette website. Creating stories by interviewing faculty and students about organized events on campus to submitted to the official Lafayette website.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Agency Intern
      • Jul 2022 - Aug 2022

      • Worked with the brand strategy, creative, and account teams to research clients and competitors and create unique campaigns for dog food, mental health wellness apps, and tourist attraction apps • Researched rebranding, product development, audience base, and social media presence using Google Trends and AdWords • Conducted 20+ consumer interviews for feedback and analytics on opinions and customer service development • Worked with the brand strategy, creative, and account teams to research clients and competitors and create unique campaigns for dog food, mental health wellness apps, and tourist attraction apps • Researched rebranding, product development, audience base, and social media presence using Google Trends and AdWords • Conducted 20+ consumer interviews for feedback and analytics on opinions and customer service development

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist Intern
      • Jul 2021 - Aug 2021

      Work with brand strategy team to research clients & competitors. Conducted consumer interviews for research purposes. Work with brand strategy team to research clients & competitors. Conducted consumer interviews for research purposes.

    • Advertising Services
    • 700 & Above Employee
    • Advertising Production Student
      • Feb 2021 - May 2021

      Participated in a collaborative course between Manhattan Early College School for Advertisement (MECA) and McCann which allowed me to gain a deeper understanding of advertising production. Created a outreach campaign for a nonprofit organization including advertisements and research. Participated in a collaborative course between Manhattan Early College School for Advertisement (MECA) and McCann which allowed me to gain a deeper understanding of advertising production. Created a outreach campaign for a nonprofit organization including advertisements and research.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Planner
      • Jul 2019 - Aug 2019

      I am a part of Young Commodores 2019. I have been working as an Account Planning, but I have also been learning about positions in Creative, Production, and even Managers. This program had included a few other high schoolers and college students. This program was ran by Keni Thatcher at Wunderman Thompson. I am a part of Young Commodores 2019. I have been working as an Account Planning, but I have also been learning about positions in Creative, Production, and even Managers. This program had included a few other high schoolers and college students. This program was ran by Keni Thatcher at Wunderman Thompson.

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Museum of Art and Design Internship
      • Jan 2018 - Jan 2018

      I learned about the different exhibits and communicated to visitors and lead museum attendees through the exhibit. I learned about the different exhibits and communicated to visitors and lead museum attendees through the exhibit.

Education

  • Lafayette College
    Bachelor's degree, Sociology and Anthropology
    2021 - 2025
  • MECA - The Manhattan Early College School for Advertising
    2017 - 2021
  • SEO (Sponsors for Educational Opportunity)
    2018 -

Community

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