Experience

Billion Broadcaster

• India
• Advertising Services
• 1 - 100 Employee

• Business and Strategy Head

  • Feb 2020 - Present

  Founded in 2014, the company is the first technology based lift media and Digital Out Of Home company in India as well as the leader in DOOH. The platform brand 'Billion Broadcaster' focuses on the overall marketing solution of digital lift media. The media resources include residential buildings, commercial office buildings.Billion Media focuses on the Indian urban population as the core target group, covering India's most extensive middle-and high-income population.It has inventories in the… Show more Founded in 2014, the company is the first technology based lift media and Digital Out Of Home company in India as well as the leader in DOOH. The platform brand 'Billion Broadcaster' focuses on the overall marketing solution of digital lift media. The media resources include residential buildings, commercial office buildings.Billion Media focuses on the Indian urban population as the core target group, covering India's most extensive middle-and high-income population.It has inventories in the form of 17000 plus LED Screens and posters installed across 700 + residential societies and Commercial complexes in Delhi, Gurgaon, Noida, Gr. Noida, Faridabad, Ghaziabad, Kolkata , Bangalore ,Mumbai and Hyderabad. My Profile: Revenue ,Sales Strategy, New Inventory Management ( Planning , Permissions and Implementation), Advisory ( Pricing , research and operational service), Team Handling Training and Motivation, opening new locations, System and processes, corporate client relationship and market coverage.I am heading the following departments - sales , operations, marketing and strategy. Show less Founded in 2014, the company is the first technology based lift media and Digital Out Of Home company in India as well as the leader in DOOH. The platform brand 'Billion Broadcaster' focuses on the overall marketing solution of digital lift media. The media resources include residential buildings, commercial office buildings.Billion Media focuses on the Indian urban population as the core target group, covering India's most extensive middle-and high-income population.It has inventories in the… Show more Founded in 2014, the company is the first technology based lift media and Digital Out Of Home company in India as well as the leader in DOOH. The platform brand 'Billion Broadcaster' focuses on the overall marketing solution of digital lift media. The media resources include residential buildings, commercial office buildings.Billion Media focuses on the Indian urban population as the core target group, covering India's most extensive middle-and high-income population.It has inventories in the form of 17000 plus LED Screens and posters installed across 700 + residential societies and Commercial complexes in Delhi, Gurgaon, Noida, Gr. Noida, Faridabad, Ghaziabad, Kolkata , Bangalore ,Mumbai and Hyderabad. My Profile: Revenue ,Sales Strategy, New Inventory Management ( Planning , Permissions and Implementation), Advisory ( Pricing , research and operational service), Team Handling Training and Motivation, opening new locations, System and processes, corporate client relationship and market coverage.I am heading the following departments - sales , operations, marketing and strategy. Show less



ET Edge - An Economic Times Initiative

• Director Conferences

  • Jul 2017 - Jul 2018

  Leading and managing a team of sales and marketing professionals on a portfolio of business seminars and conferences. -Defining marketing strategy and objective including media plan for each event / conference. -Handling complete PR of the event in Social and conventional media. -Responsible for building successful portfolio of national events, to originate and produce conferences in various sectors, mainly IT, Logistics, Power, Education, Infrastructure, while managing a… Show more Leading and managing a team of sales and marketing professionals on a portfolio of business seminars and conferences. -Defining marketing strategy and objective including media plan for each event / conference. -Handling complete PR of the event in Social and conventional media. -Responsible for building successful portfolio of national events, to originate and produce conferences in various sectors, mainly IT, Logistics, Power, Education, Infrastructure, while managing a team of conference producers. Working closely with other media houses and internally with edit and content teams of ET Now, Times Now and Radio Mirchi for media coverage and other client promotion. -Vendor- media agency management for final event implementation, creative and media services and other logistical activities. -Also overseeing multiple functions and activities including budgeting, designing an event/seminar, process improvement , implementing go to market and national sponsorship strategy and to ensure success of exhibitions and conferences. -For Global Business Summit in touch with clients across Metro and Non Metro cities cutting across ten-twelve categories. Co - heading the core team of GBS . Show less Leading and managing a team of sales and marketing professionals on a portfolio of business seminars and conferences. -Defining marketing strategy and objective including media plan for each event / conference. -Handling complete PR of the event in Social and conventional media. -Responsible for building successful portfolio of national events, to originate and produce conferences in various sectors, mainly IT, Logistics, Power, Education, Infrastructure, while managing a… Show more Leading and managing a team of sales and marketing professionals on a portfolio of business seminars and conferences. -Defining marketing strategy and objective including media plan for each event / conference. -Handling complete PR of the event in Social and conventional media. -Responsible for building successful portfolio of national events, to originate and produce conferences in various sectors, mainly IT, Logistics, Power, Education, Infrastructure, while managing a team of conference producers. Working closely with other media houses and internally with edit and content teams of ET Now, Times Now and Radio Mirchi for media coverage and other client promotion. -Vendor- media agency management for final event implementation, creative and media services and other logistical activities. -Also overseeing multiple functions and activities including budgeting, designing an event/seminar, process improvement , implementing go to market and national sponsorship strategy and to ensure success of exhibitions and conferences. -For Global Business Summit in touch with clients across Metro and Non Metro cities cutting across ten-twelve categories. Co - heading the core team of GBS . Show less



Bennett Coleman and Co. Ltd. (Times Group)

• India
• Newspaper Publishing
• 700 & Above Employee

• VP & National Vertical Head Emerging Markets (Tier 2 Cities)

  • Apr 2014 - Jun 2017

  I was heading business development responsibilities of Emerging Markets and group company verticals with respect to Outdoor asset properties (traditional media & Delhi + Mumbai Airport media) across Tier 2 cities/Mini Metro cities Pan India with accountability for new business development, strategy planning, operations, strategic alliances, pricing, marketing & branding, stakeholder and team management.

• AVP & Regional Head North : Business Development

  • Nov 2011 - Mar 2014

  I was north head for traditional Assets + trading business which involved P&L ownership for Times OOH Outdoor properties in north India along with accountability for advertising revenue growth, marketing strategies, collections and more. Met and over-achieved top and bottom line targets, re-aligned processes, enhanced transactional operations, improved market coverage, focused on niche sales, formed strategic alliances, implemented process improvements and cost optimization measures.



ABP Group

• India
• Newspaper Publishing
• 500 - 600 Employee

• Regional Head North & East: Sales & Marketing

  • May 2009 - Oct 2011

  I was responsible for the Magazines & Books Division. Achieved the sales target by 3x times, acquired multiple large corporate customers, organized and executed mega events and Round Tables, penetrated the Luxury segment, formed partnership with clients for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events. Initial two 1.5 years I was Regional Head North. -Helmed North India sales & marketing responsibility for the Magazines and Books… Show more I was responsible for the Magazines & Books Division. Achieved the sales target by 3x times, acquired multiple large corporate customers, organized and executed mega events and Round Tables, penetrated the Luxury segment, formed partnership with clients for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events. Initial two 1.5 years I was Regional Head North. -Helmed North India sales & marketing responsibility for the Magazines and Books Division with a team of 15 + resources for both digital, print and events. Strategic Initiatives Business Growth Events Handled White Book Launch Event, Best Banks, Best Mutual Funds,Young Entrepreneur Event and Best B Schools. -Formed partnerships with clients like Maruti for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events as part of three year annual deals. Show less I was responsible for the Magazines & Books Division. Achieved the sales target by 3x times, acquired multiple large corporate customers, organized and executed mega events and Round Tables, penetrated the Luxury segment, formed partnership with clients for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events. Initial two 1.5 years I was Regional Head North. -Helmed North India sales & marketing responsibility for the Magazines and Books… Show more I was responsible for the Magazines & Books Division. Achieved the sales target by 3x times, acquired multiple large corporate customers, organized and executed mega events and Round Tables, penetrated the Luxury segment, formed partnership with clients for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events. Initial two 1.5 years I was Regional Head North. -Helmed North India sales & marketing responsibility for the Magazines and Books Division with a team of 15 + resources for both digital, print and events. Strategic Initiatives Business Growth Events Handled White Book Launch Event, Best Banks, Best Mutual Funds,Young Entrepreneur Event and Best B Schools. -Formed partnerships with clients like Maruti for sponsorship of SME White Book Event and with LG, Seagram and others for various other mega events as part of three year annual deals. Show less



HT Media Ltd

• India
• Media Production
• 700 & Above Employee

• Group Head Advertising Revenue

  • Feb 2007 - Apr 2009

  I was group head and team lead in the Media Marketing department – Education & Appointment Advertising vertical. I was responsible for all recruitment and education ads in Mint, Hindi Hindustan, Power Jobs, HT City and Main HT. My deliverables was sales revenue growth for print recruitment and education advertising for HT Group. Contributed strategically towards the successful launch of Shine.com and integration of it with Print (Subsidiary of HT). Other activities included… Show more I was group head and team lead in the Media Marketing department – Education & Appointment Advertising vertical. I was responsible for all recruitment and education ads in Mint, Hindi Hindustan, Power Jobs, HT City and Main HT. My deliverables was sales revenue growth for print recruitment and education advertising for HT Group. Contributed strategically towards the successful launch of Shine.com and integration of it with Print (Subsidiary of HT). Other activities included preparation of national sales targets, revenue monitoring formats for the newly integrated print and portal sales branches nationally. Also, prepared training modules and trained/coached new/existing employees. Show less I was group head and team lead in the Media Marketing department – Education & Appointment Advertising vertical. I was responsible for all recruitment and education ads in Mint, Hindi Hindustan, Power Jobs, HT City and Main HT. My deliverables was sales revenue growth for print recruitment and education advertising for HT Group. Contributed strategically towards the successful launch of Shine.com and integration of it with Print (Subsidiary of HT). Other activities included… Show more I was group head and team lead in the Media Marketing department – Education & Appointment Advertising vertical. I was responsible for all recruitment and education ads in Mint, Hindi Hindustan, Power Jobs, HT City and Main HT. My deliverables was sales revenue growth for print recruitment and education advertising for HT Group. Contributed strategically towards the successful launch of Shine.com and integration of it with Print (Subsidiary of HT). Other activities included preparation of national sales targets, revenue monitoring formats for the newly integrated print and portal sales branches nationally. Also, prepared training modules and trained/coached new/existing employees. Show less

• Manager - Response

  • Sep 2004 - Jan 2007

  I was part of the Display and Appointment Category with responsibility of sales of key brands like TOI, Economic Times, NBT, Delhi Times , Ascent, Education Times. Intially part of the recruittment vertical and then Consumer Durable vertical. Generated revenue through sponsorship revenue linked to recruitment fairs, achievement of revenue targets, market share and regularl contribution in special features like Northern Business Review, Delhi Times Anniversary and many more. I was part of the Display and Appointment Category with responsibility of sales of key brands like TOI, Economic Times, NBT, Delhi Times , Ascent, Education Times. Intially part of the recruittment vertical and then Consumer Durable vertical. Generated revenue through sponsorship revenue linked to recruitment fairs, achievement of revenue targets, market share and regularl contribution in special features like Northern Business Review, Delhi Times Anniversary and many more.



India Today

• India
• Media Production
• 1 - 100 Employee

• Deputy Manager - Advertising

  • Apr 2000 - Aug 2004

  Joined the organization as Assistant Manager promotion to Deputy Manager . Profile comprised of achieving advertising revenue goals through sales and marketing of key brands (magazines) like India Today,Business Today,Time, Golf Digest & Chartered Accountant Journal . Was also part of the sponsorship team events like BT Pro Am GOLF, BT Best Banks, Best B schools etc. Joined the organization as Assistant Manager promotion to Deputy Manager . Profile comprised of achieving advertising revenue goals through sales and marketing of key brands (magazines) like India Today,Business Today,Time, Golf Digest & Chartered Accountant Journal . Was also part of the sponsorship team events like BT Pro Am GOLF, BT Best Banks, Best B schools etc.



The Indian Express

• Hospitality
• 1 - 100 Employee

• Executive – Brand Team – Product Management

  • Jul 1997 - Mar 2000

  This was the start of my career and I was involved in managing advertising revenues for The Financial Express (All Editions) and The Indian Express (All Editions). Key achievements included – set up of top 15 advertising agencies, international advertising revenues, key product management and more. This was the start of my career and I was involved in managing advertising revenues for The Financial Express (All Editions) and The Indian Express (All Editions). Key achievements included – set up of top 15 advertising agencies, international advertising revenues, key product management and more.