RAHUL TYAGI
DOOH Business specialist | Business Head & Chief Strategy Officer-Billion Broadcaster | Ex VP -Times Out of Home | ABP | Print Magzines-India Today and Businessworld | Print Newspaper-TOI, HT and IE
Billion Broadcaster as a largest digital lift media in India which is a media network platform for advertising by installing digital screens in the lift lobby and static posters inside of the lift, to help our advertisers to target their mainstream consumers for their brand promotion and revenue growth. Currently, we have accquired over 5000 buildings in metro cities with 20K+ media resources, 10million daily impressions, and on-board clients over 800, including LIC, BMW, VIVO, PHILIPS, SAMSUNG, RELIANCE, SC JOHNSON....etc. As the main consuming power in India are those people who living in societies, working in commercial buildings and shopping in the mall. By analyzing the characteristics of those people with combination of our data and technology, we provide the precision marketing for advertisers to target their consumers. This is the biggest advantage for our media, if comparing the traditional media like TV, Print, OOH, Radio etc.
