Sandy Rodriguez

Communications Manager at Connecticut Dental Health Partnership
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US

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5.0

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Sandy Heierbacher, MA, CSM

I have had the pleasure of working closely with Sandy Rodriguez at Everyday Democracy for the past year. I can't say enough good things about Sandy! She is an exceptional communications professional who works quickly and diligently under pressure. She is a GREAT team player, takes and gives feedback with grace, remembers and sticks to deadlines, treats her coworkers with empathy and care, always goes above and beyond expectations, and - did I mention - gets an enormous amount of work done QUICKLY.

Thomas Phillips

Sandy is a very talented and committed communications professional who supports an organization's mission, strategic priorities and helps to insure positive customers outcomes. I have known Sandy eleven years and had the pleasure to work with her in my role as former CEO for Capital Workforce Partners and President of the US Conference of Mayors Workforce Development Council (USCM WDC). She prepared, delivered and presented comprehensive communications strategies and plans locally and nationally to support both organizational and system brands. Recognized as a results oriented consensus builder and thought leader by the USCM WDC. Sandy will excel at bringing this comprehensive and practical knowledge and experience to many more organizations, as she embarks on the launch of her new consulting business. She will be a tremendous asset to any client organization that has been struggling or wishes to enhance their communications effort to support their mission and brand.

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Communications Manager
      • Jan 2021 - Present

      Providing smiles for over 900,000 Connecticut residents. Oral health is a big factor in overall health and Connecticut's Husky Health’s dental plan is one of the best in the nation. Leading the effort in support of outreach and care coordination with effective, measurable communications strategies and campaigns. Providing smiles for over 900,000 Connecticut residents. Oral health is a big factor in overall health and Connecticut's Husky Health’s dental plan is one of the best in the nation. Leading the effort in support of outreach and care coordination with effective, measurable communications strategies and campaigns.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Communications Manager
      • Jan 2021 - Present

      Providing a full suite of communications solutions toward ensuring that all HUSKY Health members in Connecticut have equitable access to oral health services. Providing a full suite of communications solutions toward ensuring that all HUSKY Health members in Connecticut have equitable access to oral health services.

    • Owner, Consultant
      • Feb 2017 - Jul 2021

      Providing consulting for small to mid-sized organizations, specializing in communication planning, project management, website effectiveness, social media platforms, campaign development, 'just-in-time' creative solutions, presentation development and graphic design, market research, survey research and event management. Clients include: T.L. Phillips Consulting (Town of Glastonbury, Massachusetts Workforce Association, Spokane Workforce Development Board, Children In Placement, U.S. Conference of Mayors and others); JAZE LLC; Eric Judge - Author; The Connecticut Forum; Hartford Votes~Vota Coalition, and others. Show less

    • Communications Associate / Civic Engagement Associate
      • Aug 2017 - Jan 2021

      Supporting the team (PT), in communicating the importance of Dialogue to Change in communities nationwide that are facing challenges related to racial equity, poverty, education achievement gaps, disconnected youth, etc. Established a plan and implementing issue-based marketing campaigns that are achieving significant results. Responsible for management of online assets including website, social media and several online newsletters as well as print and promotional collateral. Supporting the team (PT), in communicating the importance of Dialogue to Change in communities nationwide that are facing challenges related to racial equity, poverty, education achievement gaps, disconnected youth, etc. Established a plan and implementing issue-based marketing campaigns that are achieving significant results. Responsible for management of online assets including website, social media and several online newsletters as well as print and promotional collateral.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications Director
      • Jan 2005 - Aug 2017

      Responsible for multiple brands; communication guidance; print collateral and e-platforms including multiple websites and social media platforms; technology adoption strategies; research, and legislative advocacy. Managed a broad inventory of program and organizational communications; developed and executed content strategy. Competitively procured vendors when appropriate. Responsible for multiple brands; communication guidance; print collateral and e-platforms including multiple websites and social media platforms; technology adoption strategies; research, and legislative advocacy. Managed a broad inventory of program and organizational communications; developed and executed content strategy. Competitively procured vendors when appropriate.

    • United States
    • Banking
    • 700 & Above Employee
    • Vice President Marketing
      • Nov 2001 - Dec 2005

      Consultant and then VP-Marketing; Oversaw branding and advertising initiatives; produced multi-media advertising and marketing campaigns; managed a $3 million brand advertising budget, and assisted in the bank's growth into new geographic and vertical markets. Consultant and then VP-Marketing; Oversaw branding and advertising initiatives; produced multi-media advertising and marketing campaigns; managed a $3 million brand advertising budget, and assisted in the bank's growth into new geographic and vertical markets.

Education

  • Rensselaer Polytechnic Institute at Hartford
    Master's Degree, Marketing/Marketing Management, General
  • University of Connecticut
    Graduate Certificate Program in Survey Research, School of Public Policy, Graduate Certificate, May 2017
    2015 - 2017
  • Ithaca College
    BS, Corp. Organizational Media

Community

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