Executive Director

• Sep 2021 - Present

Director of External Affairs, Communications

• Apr 2020 - Sep 2021

Engaging with the Indianapolis community to bring volunteers, attention, and donors to a small, but mighty nonprofit focusing on helping senior homeowners age in place safely and with dignity.

Social Media Strategist & Content Creator

• Jul 2020 - Present

Bringing more than a decade of experience in social and digital marketing, creative content, online community building, and organic content strategy to the Westcomm team. Utilizing a unique blend of creative and logical thinking to create realistic strategies for brands to sustainably administer online in order to meet their objectives. Bringing more than a decade of experience in social and digital marketing, creative content, online community building, and organic content strategy to the Westcomm team. Utilizing a unique blend of creative and logical thinking to create realistic strategies for brands to sustainably administer online in order to meet their objectives.

Director of Online Marketing

• Feb 2011 - May 2020

1.) Online Marketing Strategy: Develop and implement a comprehensive online marketing plan for the Goodwill entities; Develop an editorial timeline, and corresponding content calendars by working with marketing team, digital marketing manager, and customers; Develop and manage social advertising campaigns, vendors and platforms. 2.) Social media monitoring & community management: Response management of Goodwill's social media platforms; Creative preemptive action in building a positive community via Goodwill's social media; Identify opportunities in user-generated content, respond to questions, comments, etc.; Provide monthly reports on social media performance. 3.) Employee advocacy with social media - both in an internal social platform as well as coaching employees in how to be advocates for the organization on their social media platforms. 4.) Creative support: Photography, videography, writing, graphics, etc. Whatever content and creative is needed.

Associate Director of Publications

• Jun 2008 - Feb 2011

Monitor and maintain national website; Compose press releases, thank you correspondence and monitor use of visual identity; Editor of online publication including an alumnae newsletter; Maintain and compose announcements for national headquarters social media representations, including Facebook, twitter and a traveling staff blog; Graphic Design for NHQ departments Monitor and maintain national website; Compose press releases, thank you correspondence and monitor use of visual identity; Editor of online publication including an alumnae newsletter; Maintain and compose announcements for national headquarters social media representations, including Facebook, twitter and a traveling staff blog; Graphic Design for NHQ departments

Marketing Assistant

• Feb 2007 - Jun 2008

Monitor all media for references to the parks Dept.; Compose press releases, thank you correspondence to donors, radio spots; Track participation responses to Park Dept. events; Assist in the creation of advertising for events; Research grant and award information Monitor all media for references to the parks Dept.; Compose press releases, thank you correspondence to donors, radio spots; Track participation responses to Park Dept. events; Assist in the creation of advertising for events; Research grant and award information

Intern

• Jan 2005 - Nov 2007

- Assist in the organization and planning of the Youth Pilgrimage to Assisi, Italy - Compile information for a Pilgrimage Journal and design a working journal for the program - Assist in the leadership, counseling, and teaching of students on Pilgrimage in Italy - Assist in the organization and planning of the Youth Pilgrimage to Assisi, Italy - Compile information for a Pilgrimage Journal and design a working journal for the program - Assist in the leadership, counseling, and teaching of students on Pilgrimage in Italy