Digital Action Researcher and Founder

• May 2020 - Present

New Momentum develops digital research methods to study the undercurrents in online media networks. We craft innovative media alliances and lead digital co-creation sessions. We connect your organization with content creators from the most salient internet cultures to develop inclusive (public) media campaigns. New Momentum develops digital research methods to study the undercurrents in online media networks. We craft innovative media alliances and lead digital co-creation sessions. We connect your organization with content creators from the most salient internet cultures to develop inclusive (public) media campaigns.

Researcher and Liason Officer

• Jan 2021 - Present

Member of the My Movez Lab, a research team with a shared interest in young people, digital media and well-being. Working as a researcher and liason manager, connecting the lab with youth in the South of Rotterdam. Member of the My Movez Lab, a research team with a shared interest in young people, digital media and well-being. Working as a researcher and liason manager, connecting the lab with youth in the South of Rotterdam.

PhD Candidate

• Apr 2016 - Oct 2020

Researching the Entertainment-Education strategy in the changing media landscape. Focusing on storytelling, media planning, creative collaboration strategies, and research methods to improve understanding of target audiences. Researching the Entertainment-Education strategy in the changing media landscape. Focusing on storytelling, media planning, creative collaboration strategies, and research methods to improve understanding of target audiences.

Researcher

• Nov 2016 - Sep 2019

Data analyst & content strategist

• Mar 2012 - Oct 2016

Developing data products, dashboards and online marketing strategies. Data research for strategy development and campaign management. Writing and editing copy. Developing data products, dashboards and online marketing strategies. Data research for strategy development and campaign management. Writing and editing copy.

Communications strategist & copywriter

• Aug 2015 - Mar 2016

Developing brand identities and communication strategies through business analysis and audience research. Writing creative copy to support brand positioning. Developing brand identities and communication strategies through business analysis and audience research. Writing creative copy to support brand positioning.

Guest Lecturer

• Sep 2009 - Jan 2013

Lectures:- Data analysis for online marketing (2013)- Sociology and the information society (2012)- Journalism and interactive media (2009) Lectures:- Data analysis for online marketing (2013)- Sociology and the information society (2012)- Journalism and interactive media (2009)

Project Manager

• Oct 2010 - Feb 2012

Managing the development of websites and other IT-projects. Link between clients and programmers. Managing the development of websites and other IT-projects. Link between clients and programmers.

Researcher

• Mar 2010 - Sep 2010

Master’s thesis on the image of Ljubljana. Comparing images versus experiences of the city among Western European tourists. Recommendations to improve the city’s branding. Master’s thesis on the image of Ljubljana. Comparing images versus experiences of the city among Western European tourists. Recommendations to improve the city’s branding.

Copywriter and concept strategist

• Mar 2009 - Feb 2010

Writing creative copy for brands, advertisements and internet. Developing online concepts for a wide range of clients. Writing creative copy for brands, advertisements and internet. Developing online concepts for a wide range of clients.

Editor

• Mar 2007 - Mar 2009

Editor of the news portal. Developing multimedia initiatives within the organisation. Chairman of the study group for attitude change. Editor of the news portal. Developing multimedia initiatives within the organisation. Chairman of the study group for attitude change.

Researcher

• Sep 2006 - Nov 2006

Researching possibilities for a ‘shock blog’ as an experimental platform for the newspaper’s journalists. Researching possibilities for a ‘shock blog’ as an experimental platform for the newspaper’s journalists.