Riley Arnold

Sales & Marketing Manager at Domain Outdoor
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Location
Greater Madison Area

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Experience

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Sales & Marketing Manager
      • Apr 2022 - Present
    • Poland
    • Real Estate
    • Territory Sales Manager/Owner
      • Aug 2019 - Apr 2022

      M2 Sales started under the idea of helping others, NOT selling to others. We partner with business and dealers to help them with their product offerings, their business plans, forecasting, marketing and sales. We work with some of the best business in the outdoor and hunting industry. - We represent a variety of brands in the outdoor, hunting, shooting and camping industry - Promote our brands through digital content, social media and physical events - We help merchandise product - We host events to help our brands and dealers succeed - We help our dealers build a plan to be successful with their product offerings - Anything you want us to help with. We're here to help and care about your business. Wouldn't it be nice if someone cared about your business as much as you do? Your success if our success. Show less

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Territory Sales Manager
      • Dec 2018 - May 2019

      1. Services existing customers by clearly and accurately presenting TOG products and programs, obtains and processes orders, and expertly trains sales associates on technical features and benefits of TOG products within assigned territory. 2. Establishes new accounts by planning, organizing and collecting and maintaining active prospect list within assigned territory. 3. Adjusts content and price of sales presentations by studying the type of customer qualification and trade class. Ex: Dealer, Volume Dealer, Distributor. 4. Focuses and prioritizes sales efforts by studying existing and potential volume of dealers. Ex: A Dealers, B Dealers, C Dealers and Prospect Dealers. 5. Keeps Senior Management and Customer Service informed by submitting requested reports. 6. Monitors competition by gathering current marketplace information on pricing, products, new products, merchandizing placement and techniques, and confident dealer feedback of performing products and trends etc. 7. Recommends changes in products, service, and policy by evaluating field results and competitive developments. 8. Resolves customer complaints by investigating problems; developing solutions; preparing an action plan; making recommendations to management and executing a positive resolution. 9. Maintains professional and technical knowledge within our industry, reviews professional publications; establish personal and professional networks. 10. Maintains accurate records of customer activity. 11. Facilitates dealer events in an effort to promote the TOG brands 12. Participates/attends TOG events as necessary (i.e. ATA, Buying Group Shows, Consumer events and Archery shoots. 13. Entertains existing and potential TOG customers as needed with manager approval. 14. Schedule and attend sales calls to promote and sell products Show less

    • United States
    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • Sales Representative
      • Mar 2015 - Dec 2018

      Oversee 60 wholesale accounts Sales over the past 3 years at Vortex Optics 2015- $621,289 2016- 1,449,257 Through June 2017- $1,037,608 Coordinate Vortex Open donations from a variety of industry partners Assist in the execution of the Vortex Open archery event. (2014 to 2017) Collaborate with fellow co-workers and Blackhawk Archery club board on Vortex Open event planning Oversee all ATA arrangements and events for 2017 and 2018 Design and construct the 2017 Vortex Optics ATA booth Attend buying group shows, dealer shows, special dealer sales events, gun and archery events around the United States Negotiate media contracts with major pro staff partners, social media partners, TV and shooting staff partners Initiate and manage Vortex Optics Archery Pro Staff program Create, communicate, and deliver value to customers and manage customer relationships in ways that benefit Vortex Optics and the customer Execute Vortex VIP viewing tent area at Archery Shooters Association (ASA) shoot offs Oversee 80 archery pro staff members Expand Vortex Optics reach in the archery market through social media, pro staff, and attendance at key archery events Start and manage the Vortex Archery Instagram account (2206 followers as of 8/17/2017) Headed successful OEM projects Establish and grow key archery accounts around the nation Negotiate event and marketing sponsorship packages such as Archery Shooters Association, Organiza-tion of Professional Archers and Bow Junky Media Develop marketing plan for varies marketing opportunities Test and evaluate new Vortex Optics rifle scopes, rangefinders, binoculars and crossbow scopes Contact and activate new accounts in line with our annual new business development targets and retain existing customers by providing excellent service level Assist in answering questions and helping customers achieve overall success Dealer programming for product distribution, order programming for when product needs to be shipped Show less

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Customer Service, sales and marketing associate
      • Sep 2014 - Mar 2015

      Coordinate dealer and club sales Research and develop new products for future sales Attend dealer and buying group shows Develop marketing gifts for giveaways and sales Processes EDI orders from Cabela’s Dick’s Sporting Goods, Bass Pro, Scheels, Gander Mountain, Acade-my Sports and The Sportsman’s Guide. Promote sales at archery shoots and events Schedule shipping pick-ups for daily orders Assist in coordinating R100 events around the country Contribute to the developmental process of policies, procedures and standard operating procedures Develop and implement social media marketing strategies Facilitate additional sales with key accounts Consult current and future customers on technical advice Attend weekly staff meetings Show less

    • Sales and Marketing Intern
      • May 2014 - Sep 2014

      Facility Operation- Works closely with end consumers who include: civilians, law enforcement, military and occasionally retailers. Assists in answering questions and helping customers achieve overall success using our products for their desired application Acquires and records product orders for consumers and retailers Marketing- Conducts one-on-one and group product presentations and trainings Maintains, develops and grows various social media platforms to include: Facebook, Twitter, Blogs, online forums, etc. Creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization Assist site supervisor with marketing strategies to international customers Assist site supervisor with marketing strategies for US clients Assist site supervisor with web site marketing Programming- Analyze opportunities for continued growth of accounts Dealer programming for product distribution, order programming for when product needs to be shipped from manufacturer. Financial Management- Assist site supervisor with facility budgeting Assist site supervisor with financial agreements between dealers and distributors Assist site supervisor with trade show budget Product ordering, research and development. Personnel Management- Initiates sales and builds effective relationships, identifies customer expectations, offers practical recommendations Assist with developing yearly and quarterly goals for company and reps. Regarding dollar amounts and new dealers. (Volunteer management for vortex open, representative management) Develop weekly personnel schedules Complete and review personnel time cards Understand each department’s primary function, each staff member’s functions, and the inter-relations between each of the departments through various job shadow opportunities Show less

    • Bow Technician and Customer Service Representative
      • May 2013 - May 2014

      Provide sound technical advice about current and older archery equipment Create a training program for new incoming employees Train new workers on all policies and procedures Suggest recommendations on old and new hunting equipment to customers Maintain and service a wide range of archery equipment and components Oversee two shooting ranges and a 350 square foot retail area Responsible for transporting and depositing daily deposits Manage individual budgets to optimize equipment for purchase on an individual basis Attend staff meetings Maintain up to date knowledge of Wisconsin hunting rules and regulations Show less

    • Canada
    • Airlines and Aviation
    • WIAA Official (basketball)
      • Oct 2010 - Mar 2014

      I officiate basketball games all over Wisconsin ranging from 4th grade all the way up to High school varsity. I have also done some junior college games. I officiate basketball games all over Wisconsin ranging from 4th grade all the way up to High school varsity. I have also done some junior college games.

    • United States
    • Retail
    • 1 - 100 Employee
    • Dealer and Pro Staff Coordinator
      • Aug 2013 - Feb 2014

      Promote products to individuals as well as dealers. Assist with technical support to customers Schedule meetings with dealers and individuals Screen potential field staff and pro staff groups Maintain relationship with current field and pro staff members Attend trade shows around the nation to promote the Tactacam brand Assist with screening of dealer applications Write dealer and pro staff application and agreement Promote products to individuals as well as dealers. Assist with technical support to customers Schedule meetings with dealers and individuals Screen potential field staff and pro staff groups Maintain relationship with current field and pro staff members Attend trade shows around the nation to promote the Tactacam brand Assist with screening of dealer applications Write dealer and pro staff application and agreement

    • Youth Baseball Supervisor and Track Supervisor and Coach
      • May 2013 - Aug 2013

      Over saw 80 youth baseball players on a nightly basis Supervised 9 coaches on nightly bases and was a sounding board to comments and concerns Mediated rules and regulations to coaches and players Arrange three t-ball fields and equip them with needed equipment Inspected facility and grounds for participant safety Coordinated and served as a representative of the department to the coaches Over saw 80 youth baseball players on a nightly basis Supervised 9 coaches on nightly bases and was a sounding board to comments and concerns Mediated rules and regulations to coaches and players Arrange three t-ball fields and equip them with needed equipment Inspected facility and grounds for participant safety Coordinated and served as a representative of the department to the coaches

    • United States
    • Higher Education
    • 700 & Above Employee
    • Intramural Supervisor
      • Aug 2011 - May 2013

      Served as a sounding board and help facilitate training of new officials Enforced all department policies and procedures Oversaw eight to twelve scorekeepers and officials nightly Participated in self, peer, and supervisory and participant evaluation process Lead and participated in intramural captains seasonal meetings Supported and promote all decisions, programs and actives offered by the Recreational Sports Department Maintained a positive, cooperative, and customer service oriented attitude that enhances a fun work environment Assist with planning and administration of intramural leagues including registration, verification of eligibility and players status Show less

    • United States
    • Education Management
    • 1 - 100 Employee
    • Summer Help
      • May 2010 - Aug 2012

      Help maintain 10 different school buildings throughout the school district. I helped install over 100 smart boards, white boards and projectors. I also helped clean different parts of the schools along with doing yearly maintenance checks on roofs, walls, plumbing, bleachers and many other parts of buildings. Help maintain 10 different school buildings throughout the school district. I helped install over 100 smart boards, white boards and projectors. I also helped clean different parts of the schools along with doing yearly maintenance checks on roofs, walls, plumbing, bleachers and many other parts of buildings.

Education

  • University of Wisconsin-La Crosse
    Bachelor's Degree, Recreation Management
    2010 - 2014
  • University of Wisconsin - Baraboo/Sauk County
    2008 - 2010

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