Experience

WBL (Women Business Leaders of the US Health Care Industry Foundation)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Member

  • Aug 2023 - Present

  Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry. Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry.


Ries Solutions
• Advertising Services
• Founder & CEO

  • Jan 2023 - Present


Lincare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Division Manager, Ancillary Services & Strategic Partnerships Division

  • 2016 - 2022

  Throughout this time period, I led conceptualization, business case development, strategy, assembling leadership teams and deploying strategic initiatives and new products/offerings, which grew to four distinct business channels delivering company leading EBITDA and growth forecasts. These initiatives and programs were instrumental in improving patient/customer experience and retention, while establishing Lincare as a digital-first, agile innovator in healthcare delivery. Division continuously recognized as the leading driver to Lincare’s revenue and EBITDA growth. Recipient, Linde Global Leadership Award, 2022.As an executive leader with P&L accountability, I led a leadership team of eight directors and managers and 300+ indirect reports. Strategic Alliance Leadership: Built relationships with national health insurance carriers and plans at senior leadership and executive levels to develop innovative collaboration models, negotiate agreements and build new revenue streams. Ecommerce: Built national ecommerce strategy to capture revenue opportunities and position Lincare as an innovation leader in patient/customer experience within cash/self-pay market. REMsafe SLEEP: Developed brand, operational model, team, CRM, website, sales process and funnel to trucking industry aligned sleep apnea. Transformation of Lincare Powered Mobility:Created scalable infrastructure and processes, recruited new talent, changed culture to growth orientated and expanded external advertising and marketing in an aggressive pull-though approach. Optigen Business Unit Startup:Built new BU to strategically resolve reimbursement reductions; led aggressive policy negotiations with 3PAs and payors. Recruited and onboarded new national sales talent, including Director of Sales. Show less

• Strategy Leader, Digital Business Transformation Initiatives

  • 2011 - 2022

  Served in a senior transformation leadership role throughout time period directing development, launch and management of new business models, strategies, channels, IT enabled business process improvements, automation, partnerships/relationships and product/service offerings. Through these initiatives, we diversified revenue channels, captured new revenue opportunities and created digital, frictionless consumer/patient experience, lead generation and engagement with integration across Lincare’s wide portfolio of businesses and its strategic partners. I directed numerous enterprise transformation initiatives to transition consumer engagement from traditional care engagement to a combination of digital and traditional methods. Led cross-functional teams of business, clinical and technology stakeholders to create various consumer journey/roadmaps to drive consumer engagement in products and services. Built digital and traditional delivery from conception based on engagement and conversion analytics.Key digital influencer, innovator and driver for next generation processes and systems improving healthcare delivery focused on meeting the needs and wants of the healthcare consumer focused on digitally advanced conveniences. Mapped end-to-end and order-to-cash patient journeys to identify process optimizations and automation. Interfaced with patients’ health plans to deliver a best in class traditional and digital personalized offering.National Sales Transformation Initiative: Program leader to define enterprise sales transformation strategic vision focused on lead generation, automation and realigning resources to improve customer retention and footprint. Sales, Billing & Revenue Division Transformation: Tasked by CEO and COO to lead turnaround and restructuring of division with eight regional offices supporting national operations with 300+ customer-facing and back-office billing and revenue staff. Assembled and led a specialized project team nationally. Show less

• Area Manager (Canada, Minneapolis, Wisconsin)

  • 2011 - 2016

  Sales, operations, clinical excellence and compliance responsibility for high growth Canadian operations (respiratory therapy DME), as well as nine operating and sales centers in US. I managed 10 center managers and more than 75 sales, customer service and clinical personnel in US and Canada. Led marketing, new business development, sales strategy, accreditation, supply chain planning, inventory management, insurance reimbursement, collections and contract negotiations. Oversaw sales, marketing, physician outreach, operational and business development strategic planning, as well as new product/service development, budgeting, branding, human resources/employee relations, industry stakeholder engagement and quality assurance. Member of corporate senior leadership team for initial due diligence of Canadian market, as well as identifying acquisition targets; assisted in negotiating acquisition contract. Created integration plan and built operations, forecasts, goals, compliance programs and supply chain. Established Canadian specific compliance programs.Developed and launched Canadian sales and marketing framework: website, sales tools, mobile app, marketing collateral, sales tracking systems (CRM), referrals, target accounts, outreach and community/public relations. Created new supply chain strategy, vetted and acquired new vendors, created employee handbook and labor compliance programs and oversaw training and staff certification programs.Company SME, Accountable Care Organizations: Member of corporate leadership team leading strategies and planning to meet new federal regulations focused on maintaining/improving patient satisfaction, while reducing healthcare costs. Managed Medicare Competitive Bid processes.Developed Lincare's initial DME supply replacement program and influenced stakeholders. Launched auto ship program for prescription renewal and shipping. Program grew from startup to representing more than 30% of company’s total revenue by 2022. Show less

• Area Manager (Wisconsin & Minnesota)

  • Oct 2003 - Oct 2011

  P&L oversight for a multiple state, high growth region with 15 sales/operations centers. Managed team of 130, including 15 center managers, sales representatives, service representatives, customer service associates and clinicians (respiratory therapists, registered nurses). Accountable for new business development, budgets, quality assurance, compliance, staff development and bottom and top line performance. Managed clinical services and monitored standards of care. Led strategic planning, new program development, PR, marketing, outreach, community partnership and forecasting. Directly oversaw sales team and led strategic opportunities with referral sources; directed strategic sales planning targeting new referral channels, therapies, specialty pharmacies, physicians and hospitals. Key contact for vendors, including medical equipment suppliers and pharmaceutical companies; partnered with stakeholders to reduce readmission rates and healthcare costs. Grew area sales and operations from four small locations in Minnesota into a top performing area with 16 locations in Wisconsin and Minnesota delivering double digit percentage improvements year over year.Achieved seven annual “Top Performer” awards (top five national performer for net gain sales & operating metrics out of all national area managers).Participated in due diligence and analysis to acquire existing respiratory therapy companies, as well as a hospital-owned medical equipment company; directed all areas of sales, business and staff evaluations, created integration and operational plans and built marketing, sales and brand in local area consistently exceeding ROI goals for acquisitions. Developed processes and programs and led audits ensuring compliance to HIPAA, Medicare/Medicaid, DPH, DOT, FDA, EEO and OSHA guidelines. Achieved industry leading rates for patient satisfaction and compliance for Medicare/Medicaid audits. Show less

• Center Manager

  • May 2003 - Oct 2003

  Developmental position in preparation for area manager role. Managed daily operations and long-term planning for a local operating center with a small team. Led strategic planning, operations, auditing and risk management directing all areas of business management, staffing, budgets, quality assurance and compliance. Directly oversaw sales team and led strategic opportunities with referral sources. Monitored inventory and reordered supplies. Conducted presentations to industry stakeholders to promote company, as well as support readmission reduction rates. Leveraged insurance and healthcare coverage (private, government, managed care) knowledge. Conducted in-services with physicians, RNs, discharge planners and support staff. Show less

• Sales Representative/Customer Service Representative

  • Jun 2001 - May 2003

  Led new business acquisition and referral/pipeline growth targeting hospitals and pulmonologists presenting Lincare’s value proposition for various respiratory and pulmonary DME. Prepared sales/marketing and key account plans to maximize volume and concentrate on high-yield accounts. Controlled competitive knowledge. Led all sales driving growth by 80% in 2002 OLY; branch achieved top growth nationally in four consecutive quarters. Achieved #1 sales representative ranking nationally for oxygen and #2 for respiratory medications, 2002. Achieved #2 national ranking for oxygen sales growth in 2003. Show less