Search Engine Optimization Specialist

• Aug 2018 - Present

Stealthbits now part of Netwrix is a leading provider of data security solutions, helping organizations protect their most critical assets against today’s greatest threats. Currently responsible for search engine optimization efforts and increasing organic traffic to the Stealthbits website. Stealthbits now part of Netwrix is a leading provider of data security solutions, helping organizations protect their most critical assets against today’s greatest threats. Currently responsible for search engine optimization efforts and increasing organic traffic to the Stealthbits website.

Co-Founder & SEO Specialist

• May 2020 - Present

Growth Local is a full-service digital marketing & web development agency providing a wide range of services to help your business grow & succeed in the digital world. Growth Local is a full-service digital marketing & web development agency providing a wide range of services to help your business grow & succeed in the digital world.

Search Engine Optimization Specialist

• Mar 2020 - Jun 2020

SEO Account Manager

• Sep 2019 - Apr 2020

Worked closely with a portfolio of clients to develop unique SEO strategies based on individual client needs & business goals. Responsible for the full lifespan of a SEO campaign; creating strategic direction/roadmaps, executing tasks, ongoing management, optimization & monitoring, communication with client, reporting and insight analysis. Worked closely with a portfolio of clients to develop unique SEO strategies based on individual client needs & business goals. Responsible for the full lifespan of a SEO campaign; creating strategic direction/roadmaps, executing tasks, ongoing management, optimization & monitoring, communication with client, reporting and insight analysis.

Enterprise SEO Specialist

• Jun 2018 - Sep 2018

The Enterprise SEO Specialist is responsible for creating and executing short, mid and long-term SEO strategies for clients, day to day communication with clients, reporting, and collaboration with SEM and Social Media teams (inhouse or with other agencies).• Take responsibility for co-managing a pool of recurring client business• Reporting, both basic and customized for omnichannel clients and strictly SEO clients• Strategy and execution of SEO and integrated objectives for clients• Communicate directly with clients, including C-Level and VP level to give summaries or status updates. This includes inhouse resources and other agencies• Take direction in execution of short, mid, and long term initiatives for clients Show less

SEO Specialist

• Dec 2017 - Aug 2018

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI for clients. Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.- Knowledge of ranking factors and search engine algorithms- Interact and communicate directly with C-Suite executives, creative professionals, and developers- Research and analyze competitor keywords and links- Develop and implement link building strategy- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools, but not limited to: Google Analytics, Google Search Console, Google AdWords, Google Tag Manager, BrightEdge, SEM Rush, Screaming Frog, Site Bulb, ScrapeBox, Majestic, Ahrefs, AWR Cloud, and Moz Pro- Perform technical SEO tasks in a variety of content management systems including, but not limited to: WordPress, Joomla, Yodle, Drupal, Squarespace, Weebly, Wix, Magento, FMG Suite, and Shopify Show less

SEO Training Understudy

• Aug 2017 - Apr 2018

Provide opportunities for ongoing development, conduct effective induction and orientation sessions and work directly with the Senior Director of SEO/SEM Development.- Strong understanding of foundational marketing principles, and ability to translate SEO for marketers of all experience levels- Leading impactful SEO/organic search programs in an agency setting- Draw an overall or individualized training and development plan that addresses needs and expectations- Deploy a wide variety of training methods- Maintain a keen understanding of training trends, developments and best practices- Proven work experience as a training manager- Track record in designing and executing successful training programs- Familiarity with traditional and modern training methods (mentoring, coaching, on-the-job or in classroom training, e-learning, workshops, simulations etc)- Excellent communication and leadership skills- Ability to plan, multi-task and manage time effectively- Strong writing and record keeping ability for reports and training manuals Show less

SEO Analyst

• Apr 2017 - Dec 2017

Develop and execute comprehensive digital marketing strategies for enterprise-level clients. - Track, report, and analyze website analytics- Perform system maintenance on Salesforce database records and ensure data quality standards- Researching and implementing content recommendations for organic SEO success- Deliver world-class customer service and client communication- Stay current on industry developments, algorithm changes and participate in the online SEO community- Complete technical website audits, information architecture optimization, and design complex link building strategies- Generate, validate, and implement JSON-LTD structured data- Working knowledge of HTML, CSS, and JavaScript development and constraints- Up to date with the latest trends and best practices in SEO and SEM- Perform technical SEO tasks in a variety of content management systems- Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel- Experience using key industry search tools and platforms Show less

Marketing Manager

• Oct 2012 - Aug 2018

Manager of day-to-day marketing activities for Staten Island's best Gastropub. Experience developing and executing marketing campaigns as well as long-term strategy, thriving with tight deadlines and changing needs. Effective management of advertising and promotional activities of the restaurant. Inbound marketing includes but not limited to: •Strategic plans •Email campaigns •Web page content •Paid search ads •Local online listings/SEO •Social media updates and ads Outbound marketing includes but not limited to: •Print ads •Billboards •Direct mail pieces •Radio spots •Catalogs Show less

Systems Operator, Air Defense Battle Management Department

• Apr 2013 - Apr 2017

Directed daily operations of various computer systems, applications and technologies. Interfaced and collaborated with department heads, managers, supervisors, vendors, and others, to solicit cooperation and resolve problems. -Reviewed project plans to plan and coordinated project activity with 10 technicians to optimize workflow activities within the department -Maintained and administered computer networks and related computing environments including computer hardware, systems software, applications software, and all configurations -Diagnosed, troubleshot, and resolved hardware, software, or other network and system problems, and replaced defective components when necessary -Entered commands, using computer terminal, and activate controls on computer and peripheral equipment to integrate and operate equipment -Monitored systems for equipment failure or errors in performance and performed data backups and disaster recovery operations as preventative maintenance enhancements -Responded to program error messages by finding and correcting problems or terminating the program -Coordinated training schedules, created lesson plans and developed presentations, training material and lectures for various computer systems Show less

Marketing Manager & Laboratory Technician

• Feb 2013 - Dec 2016

Served as a Graphic Designer, Web Developer, Social Media Specialist, Digital Marketer and Lab Technician. Oversaw execution of contracts with printing companies during design and creation phases of marketing material to include: stickers, pens, brochures, t-shirts, labels and custom made materials. -Performed daily laboratory functions and operated various machines for production of ‘e-liquid’ -Designed and sustained successful social media platforms for the business (Facebook, Instagram, Snapchat, Twitter) to increase client engagement through advertising and marketing initiatives -Monitored equipment and machines valued in excess of $500K to ensure flawless operation -Recorded formulas and recipes for product liquids in property books and on a secured share drive for other employees -Created visual presentations on market research and organizational strategies on PowerPoint slides and in videos to promote during convention events, which exceeded 2K potential clients and affiliated business partners -Designed & developed custom web page and fully optimized site for search engines Show less

Beta Tester

• Apr 2013 - Nov 2016

Tested quality of new features and fixes across experiences (diversity of devices and OS versions). -Provided valuable and broader feedback early on, both good and bad -Helped developers "iterate faster" to develop and/or improve features -Registered problems encountered via 'shake to report' as an active user -Good communicator to feedback information from testing activity -Recognition as a valued contributor to the app Tested quality of new features and fixes across experiences (diversity of devices and OS versions). -Provided valuable and broader feedback early on, both good and bad -Helped developers "iterate faster" to develop and/or improve features -Registered problems encountered via 'shake to report' as an active user -Good communicator to feedback information from testing activity -Recognition as a valued contributor to the app