Experience

Molino Rossetto SpA

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Export Sales Manager

  • Nov 2020 - Present

  Responsible for business activities within export countries of the company, with the aim to meet sales volume and profitability objectives, as part of the company’s global growth strategy, and in line with financial and non-financial performance targets as set by Management: • Design business development strategy, product portfolio and go-to-market strategy for export markets. • Identify export opportunities within countries where the company has no presence. • Execute business development in existing export countries, directly or through distributors. • Execute the overall export sales business strategy in terms of growth (sales and category), profitability. • Prepare the AOP (for final approval by Management) for the Export business in alignment with the short- term strategic decisions made by the Management, such as cost savings and financial targets. • Continuously seek opportunities to exceed the set sales and marketing targets. Show less



Altromercato

• Export Sales Manager

  • Jul 2014 - Nov 2020

  Reporting to the Sales Manager. Responsible for sales and profit growth of the export business units.• I design and implement, together with Sales and Marketing managers, the strategic business plan to expands sales and ensure Altromercato presence, including product portfolio, pricing, brand positioning.• I present sales, revenue and expenses reports and forecasts to the management team. I oversee budget and expenses within business unit in order to ensure profitability (I have responsibility for P&L of the channels).• I coordinate with Marketing team to develop and implement operational plans for new product launches. I develop and manage the interface between the sales team, customer service, warehouse and suppliers to ensure the most functional flow of products to customers Show less

• Marketing Manager

  • Apr 2006 - Jul 2015

  Reporting to the General Manager. I was responsible for defining the business strategies and execution of the marketing plan for product categories and for the four brands owned by the organization: Altromercato, Auteurs du Monde, Natyr, Italian Solidarity.• I coordinated the category / product manager in the creation and management of assortments, development of product lines and pricing, definition of economic results by category.• I analyzed trends and external KPIs of different categories to ensure compliance with the agreed targets; prepare periodic reports and documents to management / Cda.• I defined product positioning, launch activities and promotional plan, the communication of product (including pop materials) and participation at events and fairs, coordinating agencies and external media.• I related with the retail area for the development of sales activities through direct sales formats and with OD, Online and Foreign markets for Trade Marketing actiivities . Supporting training of sales force.• I coordinated the forecasting process for levels of demand for products to meet the business needs and keep a constant check on stock levels• Supervised an area of 4 in charge of identifying potential suppliers, visiting existing partners, and building and maintaining good relationships with them• Coordinated work of forecasting price trends and their impact on future activities Show less



Archiva Group

• Italy
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Director Product Development

  • Jun 2020 - Oct 2020

• Marketing Director

  • Jan 2020 - Jun 2020

• PMO

  • Jan 2019 - Jan 2020

  I manage the contents of the Archiva Service Library, with the aim of making the activities of the sales and operations areas more efficient.

• Marketing Manager

  • Mar 2018 - Dec 2018

  I coordinated the activities dedicated to events and online communication, as well as those dedicated to marketing campaigns and support to the sales force (sending out offers, contact with the customer, etc..).I managed the annual marketing plan.



Legor Group S.p.A. | Società Benefit

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Export Marketing Manager

  • Sep 2003 - Mar 2006

  Worked to create, write, design, and maintain all collateral marketing materials such as advertising, presentations, product packaging, website content, sales training materials, catalogs, etc Worked with External Communication Agencies to execute the timely production and display of all marketing materials.​ Responsible for proposing, scheduling, and managing the entire schedule to create demand and awareness for the company’s products.​ This includes advertising, tradeshows and events, new product launches, and online visibility.​ Workede closely with Product Managers to identify key selling points and target related information and communication.​ Responsible for creating and managing collateral materials for trade shows and other marketing events including handouts, promotions, product, logistics, staffing, travel, and displays.​ Show less



Simasv srl

• Thiene (Vicenza)

• Export Area manager

  • Sep 2001 - Sep 2003

  • I travelled to Asia and America, particularly in USA e Cina, maintaining and developing long term relationships with new and existing clients. • I provided sales advice and technical support, introduced the range of products to new clients and updated clients on existing and new products • I attended exhibitions on behalf of the company • I travelled to Asia and America, particularly in USA e Cina, maintaining and developing long term relationships with new and existing clients. • I provided sales advice and technical support, introduced the range of products to new clients and updated clients on existing and new products • I attended exhibitions on behalf of the company



Selecta

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager

  • Sep 1998 - Sep 2001

  • Start up della funzione in azienda • Identificazione e ricerca nuovi clienti. Strutturazione del portafoglio prodotti e servizi. • Responsabile dell’iniziativa di commercio elettronico Business to Business di Selecta: pianificazione, analisi, sviluppo dei prodotti, gestione dei canali e della comunicazione commerciale. • Supporto e formazione alla forza vendita. • Responsabile del progetto di implementazione del processo di Customer Relationship Management, finalizzato al miglioramento delle procedure di business per la gestione delle relazioni con i clienti. • Coordinamento delle agenzie esterne per la comunicazione aziendale e di prodotto: brochure, cataloghi, sito Web aziendale. Visualizza meno Show less