Senior Manager

• Nov 2022 - Present

Associate Director Commerce

• Jan 2021 - Nov 2022

Manage an agile team of ecommerce experts in a fully integrated, interdisciplinary Fortune 200 client partnership. I lead planning, strategy and management of a $10-$50 M digital media budget, including testing plans and data analytics. Manage an agile team of ecommerce experts in a fully integrated, interdisciplinary Fortune 200 client partnership. I lead planning, strategy and management of a $10-$50 M digital media budget, including testing plans and data analytics.

Sr. Manager - Commerce Media

• Aug 2019 - Jan 2021

Product Manager

• Apr 2019 - Jul 2019

Doubled as a product manager, managing the product development of Ideoclick's proprietary marketing dashboard and automation toolsWrote enhanced automation logic, designed improved user experiences through wire-framing, bug testing, and triage, and worked with the executive team and top clients to build our 2019 feature development road-map.

Sr. Marketing Strategist

• Mar 2018 - Jul 2019

Built and managed digital ecommerce marketing strategies for dozens of brands; ranging from established fortune 500 companies with diverse brand segments, categories and thousands of managed products; to eager start-ups with one or two promising products looking to make a name for themselves.Brought in $50+ million in ad-attributed sales for my clients, primarily through the direct creation and management of their sponsored ad and programmatic display ad campaigns and strategies.Through my experiences in Amazon eCommerce marketing and operations, brick and mortar retail sales, and diverse agency client services, I gained an in-depth knowledge of dozens of product categories; encompassing much of the consumer product goods, fashion and electronics categories. Show less

Digital Marketing Strategist

• Nov 2017 - Feb 2018

Product Brand Manager

• Apr 2017 - Sep 2017

Maven Software Corp was a five-person mobile-app startup that was launching its first premiere mobile-app, Maven. Maven enabled you to discover, join and do group activities with qualified instructors nearby. It has since pivoted to a racket sports match-making app called MatchPoint. My role as a contracted product manager on a 5 person team was all-encompassing and included: branding, product feature development, event marketing, feature and bug testing, market research, and website design to ensure a successful initial launch to both iOS and Android app stores. Show less

Brand Specialist - Media

• Apr 2016 - Apr 2017

In addition to site merchandising and marketing, I was responsible for vendor strategy and negotiation, inventory management, forecast generation, new product launches, pricing, and conducting click-stream data analysis to identify growth opportunities for the vendor and Amazon.ca for 15 of the industry’s top 20 video game brands.Between my top 10 clients, I drove a YoY revenue growth 3700 BPS above our segment growth goal.

Customer Experience Manager

• Jan 2015 - Apr 2016

Managed and led a team of 20+ associates averaging 5% below KPI goals to an average of 20% above KPI goalsRolled out network-wide program improvements to generate an annual savings of $750k+, including a multi-organization process improvement summit I organized and led focusing on the largest lean 6 sigma customer experience opportunities for Amazon.caDeveloped customer service program support operations first-hand, for the public launch of Amazon Logistics in Toronto and Vancouver CanadaOrganized international expansion assignments to support new global team launches, and mentored new customer service managers for the peak season Show less

Business Development & Product Marketing Intern

• Mar 2014 - Sep 2014

Magnolia Sales Consultant

• Feb 2013 - Feb 2014

Owner - Photographer

• Jan 2012 - Dec 2012