Experience

Moov Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director

  • Nov 2017 - Present

  The Moov Group was founded out of the desire to help leaders maximize the value of their people, products, services, and processes. WHO WE ARE Founded by Pete Ricci and John Tangredi, both of whom have had roles in Fortune 500 companies, startups, and world class organizations as executives, operators, and managers. Pete and John have a passion for helping leaders achieve their goals and hate seeing great executives and operators caught up in the chaos of the day-to-day grind of fire… Show more The Moov Group was founded out of the desire to help leaders maximize the value of their people, products, services, and processes. WHO WE ARE Founded by Pete Ricci and John Tangredi, both of whom have had roles in Fortune 500 companies, startups, and world class organizations as executives, operators, and managers. Pete and John have a passion for helping leaders achieve their goals and hate seeing great executives and operators caught up in the chaos of the day-to-day grind of fire drills and incompetencies. Who We’re Not... We are not your board, your owner/investor, your spouse, or your direct reports. Therefore, We Can Be... Objective, un-biased, non-judgmental, discrete and a trusted partner. Show less The Moov Group was founded out of the desire to help leaders maximize the value of their people, products, services, and processes. WHO WE ARE Founded by Pete Ricci and John Tangredi, both of whom have had roles in Fortune 500 companies, startups, and world class organizations as executives, operators, and managers. Pete and John have a passion for helping leaders achieve their goals and hate seeing great executives and operators caught up in the chaos of the day-to-day grind of fire… Show more The Moov Group was founded out of the desire to help leaders maximize the value of their people, products, services, and processes. WHO WE ARE Founded by Pete Ricci and John Tangredi, both of whom have had roles in Fortune 500 companies, startups, and world class organizations as executives, operators, and managers. Pete and John have a passion for helping leaders achieve their goals and hate seeing great executives and operators caught up in the chaos of the day-to-day grind of fire drills and incompetencies. Who We’re Not... We are not your board, your owner/investor, your spouse, or your direct reports. Therefore, We Can Be... Objective, un-biased, non-judgmental, discrete and a trusted partner. Show less



Below 60

• United States
• Music

• Joint CEO

  • Jul 2022 - Present

  Below 60°'s mission is to bring you the freshest, cleanest scents on Earth, 100% Natural! We're proud to design and create our fragrances right here in the USA. And we work hard to source the best 100% natural ingredients from all around the world. Below 60°'s mission is to bring you the freshest, cleanest scents on Earth, 100% Natural! We're proud to design and create our fragrances right here in the USA. And we work hard to source the best 100% natural ingredients from all around the world.



MANTL, Inc.

• United States
• Manufacturing

• CEO & Co-Founder

  • Oct 2017 - Present

  MANTL, Inc. is a premium lifestyle brand focused on empowering men to embrace the natural change of hair loss through skincare, community, and content. Founded by Peter Ricci and Netflix star Karamo Brown, MANTL's products have won numerous awards including Esquire’s Best SPF and Men’s Health Brand Innovation of the Year Award. • Brand Development & Building. Designed, developed, and implemented the brand guide and strategy, including bringing in founding celebrity, Karamo Brown, to further… Show more MANTL, Inc. is a premium lifestyle brand focused on empowering men to embrace the natural change of hair loss through skincare, community, and content. Founded by Peter Ricci and Netflix star Karamo Brown, MANTL's products have won numerous awards including Esquire’s Best SPF and Men’s Health Brand Innovation of the Year Award. • Brand Development & Building. Designed, developed, and implemented the brand guide and strategy, including bringing in founding celebrity, Karamo Brown, to further develop the premium position in the men’s skin care market. • Direct to Consumer, Ecommerce, and Retail Distribution. In two years, doubled revenues online and won a strategic retail partnership with Nordstrom. Grew the subscriber base and monthly recurring revenue from zero to 300% in two years. • Go-to-Market Strategy & Execution. Developed and implemented the go-to-market strategy with strong PR support delivering over 3 billion media impressions across major TV, print, and digital outlets. • Fund Raising, Investor Relations, & Financial Planning. Raised over $2 Million in funding to build the brand, develop product, and market the brand delivering 100% growth year over year. Show less MANTL, Inc. is a premium lifestyle brand focused on empowering men to embrace the natural change of hair loss through skincare, community, and content. Founded by Peter Ricci and Netflix star Karamo Brown, MANTL's products have won numerous awards including Esquire’s Best SPF and Men’s Health Brand Innovation of the Year Award. • Brand Development & Building. Designed, developed, and implemented the brand guide and strategy, including bringing in founding celebrity, Karamo Brown, to further… Show more MANTL, Inc. is a premium lifestyle brand focused on empowering men to embrace the natural change of hair loss through skincare, community, and content. Founded by Peter Ricci and Netflix star Karamo Brown, MANTL's products have won numerous awards including Esquire’s Best SPF and Men’s Health Brand Innovation of the Year Award. • Brand Development & Building. Designed, developed, and implemented the brand guide and strategy, including bringing in founding celebrity, Karamo Brown, to further develop the premium position in the men’s skin care market. • Direct to Consumer, Ecommerce, and Retail Distribution. In two years, doubled revenues online and won a strategic retail partnership with Nordstrom. Grew the subscriber base and monthly recurring revenue from zero to 300% in two years. • Go-to-Market Strategy & Execution. Developed and implemented the go-to-market strategy with strong PR support delivering over 3 billion media impressions across major TV, print, and digital outlets. • Fund Raising, Investor Relations, & Financial Planning. Raised over $2 Million in funding to build the brand, develop product, and market the brand delivering 100% growth year over year. Show less



The Honest Company

• United States
• Manufacturing
• 200 - 300 Employee

• VP, Head of Retail Sales

  • Oct 2015 - Oct 2017

  The Honest Company is a consumer goods company, which sells non-toxic household products for ethical consumerism. The executive responsibilities of this role include: delivering on net revenue growth targets, creating innovative retail and corporate strategy, working closely with cross functional partners, and developing strong programs and process to deliver innovation and efficiency in sales. •Sales Strategy. Planned and implemented a transitional sales strategy for 2017 shortly after a… Show more The Honest Company is a consumer goods company, which sells non-toxic household products for ethical consumerism. The executive responsibilities of this role include: delivering on net revenue growth targets, creating innovative retail and corporate strategy, working closely with cross functional partners, and developing strong programs and process to deliver innovation and efficiency in sales. •Sales Strategy. Planned and implemented a transitional sales strategy for 2017 shortly after a major business transition, which delivered quick results and led to 20%+ quarter over quarter growth, in the face of major retail headwinds. •Sales Leadership. Re-organized a beleaguered retail sales team to deliver first half-year growth of 15%+ year over year, above expectations. •Business Development. Successfully initiated, negotiated, and closed key retailer expansion deals, which led to four major launches - CVS, Baby’s R Us, Shoppers Drug Mart, and Amazon that delivered over 10 million dollars in new pipeline business. •Sales Operations. Responsible for founding, implementing, and executing a Sales and Operations Planning (S&OP) process, which delivered a reduction of excess and overage of product by 5 million dollars and increased forecast accuracy by 25%. Show less The Honest Company is a consumer goods company, which sells non-toxic household products for ethical consumerism. The executive responsibilities of this role include: delivering on net revenue growth targets, creating innovative retail and corporate strategy, working closely with cross functional partners, and developing strong programs and process to deliver innovation and efficiency in sales. •Sales Strategy. Planned and implemented a transitional sales strategy for 2017 shortly after a… Show more The Honest Company is a consumer goods company, which sells non-toxic household products for ethical consumerism. The executive responsibilities of this role include: delivering on net revenue growth targets, creating innovative retail and corporate strategy, working closely with cross functional partners, and developing strong programs and process to deliver innovation and efficiency in sales. •Sales Strategy. Planned and implemented a transitional sales strategy for 2017 shortly after a major business transition, which delivered quick results and led to 20%+ quarter over quarter growth, in the face of major retail headwinds. •Sales Leadership. Re-organized a beleaguered retail sales team to deliver first half-year growth of 15%+ year over year, above expectations. •Business Development. Successfully initiated, negotiated, and closed key retailer expansion deals, which led to four major launches - CVS, Baby’s R Us, Shoppers Drug Mart, and Amazon that delivered over 10 million dollars in new pipeline business. •Sales Operations. Responsible for founding, implementing, and executing a Sales and Operations Planning (S&OP) process, which delivered a reduction of excess and overage of product by 5 million dollars and increased forecast accuracy by 25%. Show less



Altium

• Renewable Energy Semiconductor Manufacturing

• VP, GM - Global Business Operations

  • May 2014 - Oct 2015

  Altium is a printed circuit board software design company listed on the Australian Stock Exchange (ASX). The responsibilities of this executive role include: delivering strategic financial results (sales, revenue, EBITA growth, and retention rate), developing divisional KPIs and goals, aligning cross functional teams to achieve operational efficiencies, and managing key operational functions - HR, IT, and Facilities. •Global Business Operations. Delivered strong financial performance… Show more Altium is a printed circuit board software design company listed on the Australian Stock Exchange (ASX). The responsibilities of this executive role include: delivering strategic financial results (sales, revenue, EBITA growth, and retention rate), developing divisional KPIs and goals, aligning cross functional teams to achieve operational efficiencies, and managing key operational functions - HR, IT, and Facilities. •Global Business Operations. Delivered strong financial performance of double-digit revenue growth and an expanding EBITA for the last fiscal year. Collaborated with management teams to develop KPIs and the global strategy to deliver above expectations. •Global Sales Operations. Head of global sales and operations across Americas, EMEA, and APAC regions. Re-organized the Americas sales organization into an innovative team-based sales-machine that delivered more than 30% sales growth year over year, achieving the highest sales in Altium’s 30-year history in the region. •Operational Efficiency. Implemented new systems and infrastructure to promote daily tracking of key metrics to encourage a culture of continuous improvement, transparency, and accountability. This includes improvements to SalesForce, commissions, and communications (VTC). •Global IT, HR and Facilities Operations. Responsible for the successful move of the Corporate HQ and employees from Shanghai, China to San Diego, CA without the loss of operational effectiveness during the transition. Show less Altium is a printed circuit board software design company listed on the Australian Stock Exchange (ASX). The responsibilities of this executive role include: delivering strategic financial results (sales, revenue, EBITA growth, and retention rate), developing divisional KPIs and goals, aligning cross functional teams to achieve operational efficiencies, and managing key operational functions - HR, IT, and Facilities. •Global Business Operations. Delivered strong financial performance… Show more Altium is a printed circuit board software design company listed on the Australian Stock Exchange (ASX). The responsibilities of this executive role include: delivering strategic financial results (sales, revenue, EBITA growth, and retention rate), developing divisional KPIs and goals, aligning cross functional teams to achieve operational efficiencies, and managing key operational functions - HR, IT, and Facilities. •Global Business Operations. Delivered strong financial performance of double-digit revenue growth and an expanding EBITA for the last fiscal year. Collaborated with management teams to develop KPIs and the global strategy to deliver above expectations. •Global Sales Operations. Head of global sales and operations across Americas, EMEA, and APAC regions. Re-organized the Americas sales organization into an innovative team-based sales-machine that delivered more than 30% sales growth year over year, achieving the highest sales in Altium’s 30-year history in the region. •Operational Efficiency. Implemented new systems and infrastructure to promote daily tracking of key metrics to encourage a culture of continuous improvement, transparency, and accountability. This includes improvements to SalesForce, commissions, and communications (VTC). •Global IT, HR and Facilities Operations. Responsible for the successful move of the Corporate HQ and employees from Shanghai, China to San Diego, CA without the loss of operational effectiveness during the transition. Show less



AppStack, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• CEO/COO

  • Oct 2012 - Jun 2014

  Appstack was a venture-backed start-up focused on helping businesses acquire and understand local customers through mobile marketing. NewHound’s technology was acquired in 2014. •Cross-Functional Management. Created an efficient “virtuous cycle” process between sales, account management, and product. The process led to key product improvements, including increasing leads to customers by 400%, while reducing NewHound’s cost for calls by 300%. •Change Management. Transitioned an… Show more Appstack was a venture-backed start-up focused on helping businesses acquire and understand local customers through mobile marketing. NewHound’s technology was acquired in 2014. •Cross-Functional Management. Created an efficient “virtuous cycle” process between sales, account management, and product. The process led to key product improvements, including increasing leads to customers by 400%, while reducing NewHound’s cost for calls by 300%. •Change Management. Transitioned an inbound customer care team to an account management and inside sales organization that reduced customer churn by 30%. •Sales Operations. Increased sales team efficiency and vertical focus of the sales force to increase revenue from direct sales by 70% within 6 months. Developed and implemented new pricing that increased gross profit by over 133%. •Strategy Development. Developed and led the company to create its vision, mission, and key performance metrics to align the business units to achieve expected revenue and growth targets. Show less Appstack was a venture-backed start-up focused on helping businesses acquire and understand local customers through mobile marketing. NewHound’s technology was acquired in 2014. •Cross-Functional Management. Created an efficient “virtuous cycle” process between sales, account management, and product. The process led to key product improvements, including increasing leads to customers by 400%, while reducing NewHound’s cost for calls by 300%. •Change Management. Transitioned an… Show more Appstack was a venture-backed start-up focused on helping businesses acquire and understand local customers through mobile marketing. NewHound’s technology was acquired in 2014. •Cross-Functional Management. Created an efficient “virtuous cycle” process between sales, account management, and product. The process led to key product improvements, including increasing leads to customers by 400%, while reducing NewHound’s cost for calls by 300%. •Change Management. Transitioned an inbound customer care team to an account management and inside sales organization that reduced customer churn by 30%. •Sales Operations. Increased sales team efficiency and vertical focus of the sales force to increase revenue from direct sales by 70% within 6 months. Developed and implemented new pricing that increased gross profit by over 133%. •Strategy Development. Developed and led the company to create its vision, mission, and key performance metrics to align the business units to achieve expected revenue and growth targets. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Global Sales Operations Manager

  • Mar 2011 - Oct 2012

  Global Sales Operations is a team within Google’s sales organization that is responsible for all of Google’s sales initiatives and campaigns. It is tasked with securing and analyzing internal customer data, including improving Google’s customer relationship management system and sales tools. •Change Management. Appointed project lead for Google’s internal account management system during the largest sales re-organization in Google’s history. This included over 10,000 successful account… Show more Global Sales Operations is a team within Google’s sales organization that is responsible for all of Google’s sales initiatives and campaigns. It is tasked with securing and analyzing internal customer data, including improving Google’s customer relationship management system and sales tools. •Change Management. Appointed project lead for Google’s internal account management system during the largest sales re-organization in Google’s history. This included over 10,000 successful account transitions between 200 sales units world-wide with less than 3% in discrepancies reported, which lead to promotion to senior level manager and yearly sales operations manager award. •Business Systems Development. Responsible for negotiating, developing, and executing the business requirements for all new internal sales tools and customer relationship manager system improvements worldwide. Led to the launch of a sales opportunity identification tool that was estimated to drive additional $250M in quarterly revenue. •Customer Data Security. Lead project manager for Google’s internal customer data permissions upgrade responsible for protecting the internal data of the top 60% of Google’s advertising revenue. •Leadership Trainer. Helped develop and train new managers on leadership and management best practices, as a part of Google’s suite of leadership training program.

• Field Sales Manager

  • Jul 2009 - Mar 2011

  Google’s sales organization is responsible for driving advertising revenue growth for mid-market businesses across all industries using Google’s suite of advertising products. •Sales Leadership. Led a team of 10 sales representatives that managed $60 million dollars of annualized advertising revenue hitting quarterly quotas every quarter. •Revenue Growth. Developed quarterly strategies, initiatives, and focus for the sales team that led to double-digit revenue growth. •Business… Show more Google’s sales organization is responsible for driving advertising revenue growth for mid-market businesses across all industries using Google’s suite of advertising products. •Sales Leadership. Led a team of 10 sales representatives that managed $60 million dollars of annualized advertising revenue hitting quarterly quotas every quarter. •Revenue Growth. Developed quarterly strategies, initiatives, and focus for the sales team that led to double-digit revenue growth. •Business Development. Planned, developed, and lead an innovative acquisition plan that identified new businesses to grow incremental revenue. The initiative led to acquiring 2 million dollars in annualized revenue.

• SMB Sales Manager

  • Mar 2008 - Jul 2009

  Google’s SMB sales and service organization is responsible for retention and revenue growth for Google’s “long tail.” It includes Google’s 866-phone service and the identification of small businesses that have potential for growth. •Sales Leadership. Led and managed a team of over 10 account representatives responsible for Google’s phone, chat, and email support for small business advertisers. •Business Development. Created an innovative framework that evaluated new project ideas to… Show more Google’s SMB sales and service organization is responsible for retention and revenue growth for Google’s “long tail.” It includes Google’s 866-phone service and the identification of small businesses that have potential for growth. •Sales Leadership. Led and managed a team of over 10 account representatives responsible for Google’s phone, chat, and email support for small business advertisers. •Business Development. Created an innovative framework that evaluated new project ideas to determine the return on investment and growth potential. The framework founded an organization focused on small business agency sales, which captured 1 million dollars in annualized revenue immediately. •Revenue Growth. Head of account development team which identified high potential customers that are ripe for upsell and cross-sell opportunities. Operational and communication efficiencies across three different offices led to incremental revenue growth of 4 million dollars.



US Army

• United States
• Law Enforcement
• 1 - 100 Employee

• Combat Arms Officer

  • Jun 2002 - Oct 2007

  Combat arms officers with the 3rd Infantry Division are tasked with leading, motivating, and inspiring soldiers to accomplish the mission on the battlefield. •Combat Leadership. Served as Company Commander responsible for over 100 soldiers, 250 million dollars of government resources during Operation Iraqi Freedom. •Combat Operations. Efficiently planned, synchronized, and executed over 350 combat missions without a single loss of life. Awarded the Bronze Star for service and… Show more Combat arms officers with the 3rd Infantry Division are tasked with leading, motivating, and inspiring soldiers to accomplish the mission on the battlefield. •Combat Leadership. Served as Company Commander responsible for over 100 soldiers, 250 million dollars of government resources during Operation Iraqi Freedom. •Combat Operations. Efficiently planned, synchronized, and executed over 350 combat missions without a single loss of life. Awarded the Bronze Star for service and leadership during combat operations in Iraq. •Logistical Operations. Implemented an innovative deployment process for all vehicles and equipment shipped to Iraq Theater of operations. This process was awarded by the Secretary of the Army and presented as a best practice for units deploying to Iraq. Show less Combat arms officers with the 3rd Infantry Division are tasked with leading, motivating, and inspiring soldiers to accomplish the mission on the battlefield. •Combat Leadership. Served as Company Commander responsible for over 100 soldiers, 250 million dollars of government resources during Operation Iraqi Freedom. •Combat Operations. Efficiently planned, synchronized, and executed over 350 combat missions without a single loss of life. Awarded the Bronze Star for service and… Show more Combat arms officers with the 3rd Infantry Division are tasked with leading, motivating, and inspiring soldiers to accomplish the mission on the battlefield. •Combat Leadership. Served as Company Commander responsible for over 100 soldiers, 250 million dollars of government resources during Operation Iraqi Freedom. •Combat Operations. Efficiently planned, synchronized, and executed over 350 combat missions without a single loss of life. Awarded the Bronze Star for service and leadership during combat operations in Iraq. •Logistical Operations. Implemented an innovative deployment process for all vehicles and equipment shipped to Iraq Theater of operations. This process was awarded by the Secretary of the Army and presented as a best practice for units deploying to Iraq. Show less