Experience

Sweeney | In-Context Research & Consumer Ethnography

• United States
• Market Research
• 1 - 100 Employee

• Ethnographic Strategist

  • Dec 2019 - Present

  Sweeney Research, an in-context research & consumer ethnography consultancy, helps brands understand how they fit into the lives of their consumers. Through visiting targets' homes; meeting family, friends, and neighbors; visiting consumers’ workplaces; shopping with them, and interacting with them during social activities. In our ethnos, we have cleaned homes, prepared dinner, shuttled kids to activities, and organized closets ... you name it, we’ve done it. Because we explore and find beauty in the minutiae, we understand consumers when they are their most authentic selves … we get to what matters. In my role as an Ethnographic Strategist, I turn deep, emotional insights into strategic, actionable ideas. * Client liaison for Sweeney Research with Fortune 500 brands including Champs Sports/Foot Locker, Inc. and Oriental Trading Company. * Design and conduct consumer field research; analyze and synthesize critical learnings and emotional insights into pitch decks and recommendations for executive/client marketing, creative, and sales teams. Show less



Belgrade Lakes Golf Club

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Brand Experience

  • May 2021 - Present

  Marketing lead and publicist for nationally-renowned premier golf course, Belgrade Lakes Golf Club: * Advise Club owners and stakeholders on sales, marketing, and communications strategies. * Establishes and maintains strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trades outlets). * Staged and manage fully-booked on-site AirBnB for Club guests. Marketing lead and publicist for nationally-renowned premier golf course, Belgrade Lakes Golf Club: * Advise Club owners and stakeholders on sales, marketing, and communications strategies. * Establishes and maintains strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trades outlets). * Staged and manage fully-booked on-site AirBnB for Club guests.



And Celebrate Media

• United States
• Media Production

• Founder

  • Nov 2014 - Aug 2022

  Founder of And Celebrate, a lifestyle media company dedicated to elevating & celebrating the human experience and all its mess, glorious, painful, triumphant, beautiful, magical mysterious moments. The mission is to help you identify, celebrate, and live a life that is true to you by sharing stories of others who are living lives of their aligned creation. The intention is to leave you feeling more connected to yourself, humanity as a whole, and the Divine - and inspired to take action. Founder of And Celebrate, a lifestyle media company dedicated to elevating & celebrating the human experience and all its mess, glorious, painful, triumphant, beautiful, magical mysterious moments. The mission is to help you identify, celebrate, and live a life that is true to you by sharing stories of others who are living lives of their aligned creation. The intention is to leave you feeling more connected to yourself, humanity as a whole, and the Divine - and inspired to take action.



The Branding Edit

• United States
• Advertising Services

• Co-Founder

  • Jun 2017 - Jun 2020

  The Branding Edit was a boutique visual storytelling studio that specialized in helping passionate entrepreneurs refine their brand, expand their presence online & off, and connect on a deeper level with their audience. As the Tactician, I crafted carefully and personally planned strategies to help our clients achieve a specific end. My primary role was to shine a light on what makes you unique and help you get clear on your brand purpose and vision to map out your visual story. The Branding Edit was a boutique visual storytelling studio that specialized in helping passionate entrepreneurs refine their brand, expand their presence online & off, and connect on a deeper level with their audience. As the Tactician, I crafted carefully and personally planned strategies to help our clients achieve a specific end. My primary role was to shine a light on what makes you unique and help you get clear on your brand purpose and vision to map out your visual story.



Delta Dental of Rhode Island

• United States
• Insurance
• 1 - 100 Employee

• Sr. Sales & Client Relations Coordinator

  • Oct 2015 - Jul 2016

  For more than 50 years, Delta Dental has brought smiles to Rhode Islanders of all ages, offering high quality dental programs at affordable rates. Delta Dental currently provides dental benefits to more than 650,000 members. • Responsible for overseeing community engagement opportunities and managing sponsorship coordination with community partners. • Organized off-site broker and account appreciation events. • Served as Broker Relations Coordinator, driving the development of a revised internal broker change process. • Developed process improvements for new account contract generation and current account renewals. • Clearly and accurately communicated plan design information to subscribers and HR professionals at account meetings and benefit fairs. • Provided outstanding customer service to several hundred business accounts. • Managed distribution of customized monthly management reports to top accounts. • Led programming and coordination for local and out-of-state benefit fairs. • Responsible for tracking sales team marketing inventory and worked collaboratively with the Creative team to develop new marketing collateral as needs arose. Show less



Chamilia, Member of the Swarovski Group

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Communications Specialist

  • Jan 2015 - Oct 2015

  Chamilia's collections of charms and jewelry tell every woman's unique life story. Life is an amazing journey, filled with ups and downs, twists and turns. Yet, each life is amazing and extraordinary and wonderful. Chamilia invites women to live in the moment. To ring every last drop out of every second. Every relationship. Every opportunity. To live with purpose. To live with all our heart. • Support retail partners through creating best in class tools to accompany each new product and program release. • Assist in the development and coordination of specific customer communications. • Design and produce sales presentation materials and weekly sales communication. • Coordinate monthly retail newsletter including copy content, timeline, production, and distribution. • Support Chamilia's Social Media Consultant with content development and Instagram style photography. • Partner with Chamilia's Sales & Training Development Team to manage the Ambassador Program Facebook Community. Show less



Bluedog Capital Partners, LLC

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Oct 2013 - Dec 2014

  Bluedog Capital Partners, LLC is a boutique real estate investment firm located in the financial district of Providence, Rhode Island. Bluedog has built its portfolio of business through commercial real estate debt and equity investments ranging from single-family to large-scale commercial development. • Managed the creation of all marketing material including design and development of company website.• Responsible for planning network and appreciation events for real estate brokers and investor-partners.• Responsible for editorial direction, design, production and distribution of monthly newsletters.• Able to think independently and clearly communicate information to investor-partners.• Created new programs and solutions to better serve investor-partners.• Oversaw social media platforms; Facebook, LinkedIn, Twitter. Show less

• Office Manager | Bookkeeper

  • Mar 2013 - Oct 2013

  • Responsible for planning and scheduling meetings, conferences, and travel.• Verified, allocated, and posted details of all rent and escrow deposits and maintained all business transactions to subsidiary accounts in QuickBooks from sales slips, invoices and receipts.• Reconciled balance accounts; managed vendor accounts and recorded invoices. • Prepared itemized invoices; and recorded amounts due for items purchased or services rendered.• Maintained office supplies by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies; evaluating new office products. Show less



Rhode Island Community Food Bank

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Weekly Customer Service Desk Volunteer

  • 2013 - 2013

  • Greet member agencies as they come in to shop for food. • Record weight of food purchased. • Direct warehouse representative to meet member agency at appropriate bay for loading. • Ensure agency has received the correct order and is provided with weekly Food Bank news. • Provide administrative help by copying, filing, scheduling and prepping materials for distribution. • Greet member agencies as they come in to shop for food. • Record weight of food purchased. • Direct warehouse representative to meet member agency at appropriate bay for loading. • Ensure agency has received the correct order and is provided with weekly Food Bank news. • Provide administrative help by copying, filing, scheduling and prepping materials for distribution.



Self Employed

• Real Estate
• 1 - 100 Employee

• Communications Consultant | Graphic Designer

  • Dec 2010 - 2013

  • Full service branding solutions. Logo development, online and offline marketing solutions, copywriting. • Successful collaboration with International website developer. • Provide excellent customer service to each client; view clients as partners in the design process. • Technical competencies: Adobe CS6, HTML5 & CSS3, WordPress, Squarespace. • Full service branding solutions. Logo development, online and offline marketing solutions, copywriting. • Successful collaboration with International website developer. • Provide excellent customer service to each client; view clients as partners in the design process. • Technical competencies: Adobe CS6, HTML5 & CSS3, WordPress, Squarespace.



Andera, Inc.

• United States
• Technology, Information and Internet

• Integration Specialist

  • Feb 2011 - Nov 2012

  Andera pioneered the online account opening process for banks and credit unions in 2005 and since then has become the leading provider to over 500 financial institutions. • Managed up to 12 account implementations simultaneously in a deadline-driven environment. • Initiated research and identified various possibilities for technical solutions to meet client software needs. • Worked cross-functionally with multiple departments to ensure client expectations were delivered on time. • Established the Andera Philanthropy Committee. Created volunteer opportunities for employees to build and maintain relationships in the community. Show less



Suite202.net, Inc.

• Intern & Freelance Contributor

  • Jun 2010 - Dec 2010

  Located in Warren, RI, Suite 202 is a creative agency with a specialized team of interactive designers, motion graphics animators, sound engineers and producers. We provide our clients with real-world solutions to all creative challenges. With a focus on messaging, and a concentration on creative delivery methods, Suite 202 provides a valuable perspective, and gets phenomenal results. • Authored creative copy and outlines, designed detailed storyboards for multiple clients. • Designed and built starter website templates to be marketed to new consumers. • Collaborated to create print packaging, marketing collateral, and interactive web applications. Show less

• Marketing Coordinator | Field Service Representative

  • Sep 2007 - Jun 2010

  For more than 50 years, Delta Dental has brought smiles to Rhode Islanders of all ages, offering high quality dental programs at affordable rates. Delta Dental currently provides dental benefits to more than 650,000 members.• Authored, edited, and managed publication of quarterly broker and account newsletters; developed and improved broker recognition program after departure of Broker Relations Coordinator.• Clearly presented plan design information to subscribers at account meetings and benefit fairs.• Developed content and presented high-market new business proposals and account renewals in a timely manner receiving ongoing favorable recognition from brokers and direct clients.• Provided outstanding customer service to more than 4,200 small business accounts, allowing for constant collaboration with diverse audiences.• Managed programming for hundreds of local and out-of-state benefit fairs, annually. Show less

• Corporate Communications Intern

  • May 2007 - Aug 2007

  • Developed copy for newsletters and press releases for Delta Dental and its subsidiary, Altus Dental.• Collaborated with marketing professionals and executives to support the successful execution of a public health campaign.• Created invitation and event program for special events, including DDRI’s first annual oral health symposium. • Coordinated vendors and guest lists for events, including health symposium with more than 1,000 invitees.



University of Rhode Island

• Higher Education
• 700 & Above Employee

• Tour Guide

  • Sep 2005 - May 2007

  • Educated 1,500+ prospective students and families about the University of Rhode Island, group sizes ranging from 5-60.• Received outstanding feedback from families regarding their tour/experience at the college. • Planned and facilitated a full-day training course for new and returning tour guides.

• Alumni Admission Representative Coordinator

  • 2006 - 2007

  • Assisted in the coordination of the Alumni Admission Representative (AAR) Program.• Coordinated AAR annual training; developed detailed event schedule, secured venues, caterers, special speakers, and on campus housing for over 50 people.• Managed Alumni Admission Quarterly newsletter; received outstanding reviews from alumni and staff.• Maintained college fair travel database.

• URI 101 Mentor

  • 2006 - 2007

  • Assisted 22 new students with the transition from high school to college; helped students feel comfortable in their new setting.• Created and implemented lesson plans, ice breakers, and fun activities, including an outdoor campus scavenger hunt; received positive feedback from students and professors.• Engaged students in discussions within the classroom.• Coordinated a service learning outing and facilitated student reflections.

• Assistant Financial Chair

  • 2006 - 2007

  • Authored press releases, opinion pieces and business letters.• Helped Financial Chair create and maintain meticulous financial records and chapter budget.• Utilized Excel to provide monthly budget reports.• Established fundraising goals; executed large-scale fundraising events involving diverse student body.• Maintained fundraising database.• Attended PRSSA National Conference in Salt Lake City, Utah.