Sweeney Research helps brands understand how they fit into the lives of their consumers. We visit your targets' homes; meet family, friends, and neighbors; visit their workplaces; shop with them, and interact with them during social activities. In our ethnos, we have cleaned homes, prepared dinner, shuttled kids to activities, and organized closets ... you name it, we’ve done it. We at Sweeney Research love exploring the Tuesdays and Thursdays. Why? Because these seemingly unforgettable days are filled with beauty. The beauty, and challenge, of connection, everyday decision-making, and living alongside others. While the average Tuesday typically doesn’t make the highlight reel, this is when we most rely on brands, products, and services to help us navigate life. Because we explore and find beauty in the minutiae, we understand consumers when they are their most authentic selves … we get to what matters.
