Patrick Hare
Director, Member Development at Path to Purchase Institute- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jill Manchester
Patrick is THE consummate professional! I recruited Patrick to be part of the newly created Immediate Consumption team for Kraft Foods as I was confident of the tremendous value he would create. Patrick has a unique combination of strategic thinking skills and creative communication skills that enable him to create transformational communication platforms and awe inspiring customer events. Patrick is not about the status quo, his passion is about creating and crafting the future. Patrick is one of those rare people who possesses the ability to create both a visionary idea and executes that idea with an amazing attention to detail. And he does all that with a style that can only be described as the consummate professional - he does everything with class and style!
Beth Jarocki
The BEST I have ever worked with! Patrick supported my team in the areas of customer marketing, merchandising, industry development and B2B. Patrick excelled at creating a compelling vision that translated the customers' needs with a crisp strategy; delivered with outstanding execution across each tactic. He is a true professional: he will ensure that stakeholders are aligned, the project decisions are made in timely manner, the components are delivered on budget/time. His expertise in managing these areas is sorely missed!
Jill Manchester
Patrick is THE consummate professional! I recruited Patrick to be part of the newly created Immediate Consumption team for Kraft Foods as I was confident of the tremendous value he would create. Patrick has a unique combination of strategic thinking skills and creative communication skills that enable him to create transformational communication platforms and awe inspiring customer events. Patrick is not about the status quo, his passion is about creating and crafting the future. Patrick is one of those rare people who possesses the ability to create both a visionary idea and executes that idea with an amazing attention to detail. And he does all that with a style that can only be described as the consummate professional - he does everything with class and style!
Beth Jarocki
The BEST I have ever worked with! Patrick supported my team in the areas of customer marketing, merchandising, industry development and B2B. Patrick excelled at creating a compelling vision that translated the customers' needs with a crisp strategy; delivered with outstanding execution across each tactic. He is a true professional: he will ensure that stakeholders are aligned, the project decisions are made in timely manner, the components are delivered on budget/time. His expertise in managing these areas is sorely missed!
Jill Manchester
Patrick is THE consummate professional! I recruited Patrick to be part of the newly created Immediate Consumption team for Kraft Foods as I was confident of the tremendous value he would create. Patrick has a unique combination of strategic thinking skills and creative communication skills that enable him to create transformational communication platforms and awe inspiring customer events. Patrick is not about the status quo, his passion is about creating and crafting the future. Patrick is one of those rare people who possesses the ability to create both a visionary idea and executes that idea with an amazing attention to detail. And he does all that with a style that can only be described as the consummate professional - he does everything with class and style!
Beth Jarocki
The BEST I have ever worked with! Patrick supported my team in the areas of customer marketing, merchandising, industry development and B2B. Patrick excelled at creating a compelling vision that translated the customers' needs with a crisp strategy; delivered with outstanding execution across each tactic. He is a true professional: he will ensure that stakeholders are aligned, the project decisions are made in timely manner, the components are delivered on budget/time. His expertise in managing these areas is sorely missed!
Jill Manchester
Patrick is THE consummate professional! I recruited Patrick to be part of the newly created Immediate Consumption team for Kraft Foods as I was confident of the tremendous value he would create. Patrick has a unique combination of strategic thinking skills and creative communication skills that enable him to create transformational communication platforms and awe inspiring customer events. Patrick is not about the status quo, his passion is about creating and crafting the future. Patrick is one of those rare people who possesses the ability to create both a visionary idea and executes that idea with an amazing attention to detail. And he does all that with a style that can only be described as the consummate professional - he does everything with class and style!
Beth Jarocki
The BEST I have ever worked with! Patrick supported my team in the areas of customer marketing, merchandising, industry development and B2B. Patrick excelled at creating a compelling vision that translated the customers' needs with a crisp strategy; delivered with outstanding execution across each tactic. He is a true professional: he will ensure that stakeholders are aligned, the project decisions are made in timely manner, the components are delivered on budget/time. His expertise in managing these areas is sorely missed!
Credentials
-
Unconscious Bias
LinkedInOct, 2020- Sep, 2024
Experience
-
Path to Purchase Institute
-
United States
-
Market Research
-
1 - 100 Employee
-
Director, Member Development
-
Jul 2015 - Present
-
-
-
-
Director of Industry Development
-
Jan 2011 - Mar 2015
Promoted to design and execute a unified business-to-business communication plan across an $18B food group. Led national events/trade shows, traveling ~50%. Built strong relationships with customers and industry associations (FMI, NACS, NACDS, and NGA) through externally-focused service.Integrated Communication Strategy Leadership√ Developed unified, powerful integrated marketing campaigns that spanned multiple channels, including Drug, Convenience, and Food. √ Drove successful launch of a category leadership initiative that resulted in 80K unique visitors to www.kraftcategoryleadership.com. Produced 600K digital and 780K print impressions. Industry Event Leadership √ Ensured strategic print and digital campaigns delivered a consistent, compelling brand message. √ Exceeded aggressive goals while executing 15+ industry events―designing strategic framework, key messaging, and suite of tools. Show less
-
-
Director of Strategy, Merchandising, & Communications – Convenience Channel
-
2008 - 2011
Recognized for entrepreneurial mindset while building Convenience Channel. Guided efforts of a sales/broker network and marketing team, maintaining strong personal presence and open communication. Developed a digital campaign strategy for Immediate Consumption, traditional/digital media plan for Kraft Insights database, and digital marketing tools suite. Delivered consistent and creative message across platforms.√ Gained competitive edge by launching first Kraft Convenience Store business-to-business web portal―www.kraftinsights.com―reaching 150K independent retailers. Site promoted Kraft capabilities. √ Instituted a trackable, two-way communication program that integrated a 15K customer base.√ Established the Customer Round Table, with 20+ participants and now in 6th year. Educated national retailers and gained input on new products and capabilities, as well as built sustainable relationships. Show less
-
-
Director of In-Store Merchandising – Center of Excellence
-
2001 - 2008
Developed strategic vision of in-store merchandising for Kraft, working with individual business units and brands to drive revenue, volume, and share. Led initiatives that reduced costs and boosted productivity while directing team of 13 merchandising and communication managers who oversaw agency resources, POS manufacturers, and POS operations/logistics. Administered a $97M budget. √ Led RFP Program that saved $5M in productivity, increased resources, and enhanced capabilities.√ Conceptualized and strongly advocated for centralization of in-store merchandising functionality that exploited synergies, simplifications, productivity and operational excellence. Show less
-
-
-
Nabisco Biscuit Company
-
Manufacturing
-
200 - 300 Employee
-
Director of In-Store Merchandising & Sales Communications
-
1998 - 2001
Directed team of 10 merchandising and communication managers. Managed $53M merchandising budget to support the Nabisco Biscuit Division and DSD Sales Organization. √ Spearheaded Center Store Aisle Reinvention by developing and executing Mom's Kitchen program, connecting with shoppers on an emotional level and resulting in 92% positive response rate. √ Streamlined communication by launching web-based sales planning intranet site.
-
-
Manager: Sr. Group Consumer Promotion; Group Consumer Promotion; Consumer Promotion
-
1995 - 1998
-
-
-
Bristol-Myers Squibb
-
United States
-
Pharmaceutical Manufacturing
-
1 - 100 Employee
-
Trade Marketing & Consumer Promotion Manager
-
1989 - 1995
Produced results through strong strategic development, execution, and management of all Trade and Consumer communication plans on $42M portfolio of business; managed $32M in trade funding. Additional titles: Manager of Regional & Professional Marketing; Consumer Promotion Manager; Senior Trade Marketing Planner; Direct Sales Representative (1989 – 1993) Produced results through strong strategic development, execution, and management of all Trade and Consumer communication plans on $42M portfolio of business; managed $32M in trade funding. Additional titles: Manager of Regional & Professional Marketing; Consumer Promotion Manager; Senior Trade Marketing Planner; Direct Sales Representative (1989 – 1993)
-
-
-
Colgate Palmolive
-
1 - 100 Employee
-
Unit Manager, Field Sales
-
1985 - 1989
-
-
Education
-
1981 - 1985
Saint Joseph's University
BS, Food Marketing
Community
