Owen Pallenberg

Incoming President at UCLA's Bruin Sports Business Association
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Credentials

  • Excel Basics for Data Analysis
    IBM
    Jul, 2022
    - Sep, 2024
  • Data Analysis With R Programming
    Google
    Jun, 2022
    - Sep, 2024
  • Salesforce Certified Administrator (SCA)
    Salesforce
    Sep, 2020
    - Sep, 2024

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Incoming President
      • Feb 2023 - Present

    • Vice President
      • Mar 2022 - Feb 2023

      Dedicated to maintaining club growth while ensuring weekly meetings / quarterly events & field trips are as engaging and beneficial for existing members as possible. Responsible for managing the weekly newsletter, social media, organizing guest speaker outreach for meetings, preparing meeting material and presentations and delegating tasks as necessary. As Vice-President, I helped organized a tour of SOFI Stadium, brought in guest speakers from the NFL, NBA, MLS, NWSL, ESPN and various other experienced industry professionals and helped facilitate / competed in state-wide sports business case study competitions.

    • Director Of Communications
      • Oct 2021 - Mar 2022

    • Executive Board Member and Journalist
      • Jan 2021 - Oct 2021

    • General Member
      • Sep 2020 - Jan 2021

    • Information Services
    • 1 - 100 Employee
    • Economics Research Assistant
      • Mar 2023 - Present

      - Working as a Research Assistant for former UCLA Economics Department Chair Kathleen McGarry’s research project centered on Long Term Care Around The World - Researching and analyzing data in order to facilitate preparations and lesson planning for Prof. McGarry’s new course on financial literacy for non-Economics majors - Working as a Research Assistant for former UCLA Economics Department Chair Kathleen McGarry’s research project centered on Long Term Care Around The World - Researching and analyzing data in order to facilitate preparations and lesson planning for Prof. McGarry’s new course on financial literacy for non-Economics majors

    • Brazil
    • Food and Beverage Services
    • Entrance Greeter / Trophy Ambassador
      • Dec 2022 - Jan 2023

      Worked as an Entrance Greeter and Trophy Ambassador for the Los Angeles Sports & Entertainment Committee. Helped facilitate preparations and game-day events, welcomed guests and monitored the photograph booth and the National Championship Trophy for the 2023 College Football Playoff National Championship at SoFi Stadium and the Los Angeles Convention Center. Worked as an Entrance Greeter and Trophy Ambassador for the Los Angeles Sports & Entertainment Committee. Helped facilitate preparations and game-day events, welcomed guests and monitored the photograph booth and the National Championship Trophy for the 2023 College Football Playoff National Championship at SoFi Stadium and the Los Angeles Convention Center.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Development Intern
      • Apr 2022 - Aug 2022

      - Experienced working with high-level sports teams such as FC Barcelona, Washington Nationals, Philadelphia Flyers and OpTic Gaming as well as various companies in the technology, automotive and healthcare industries - Constructed one page informational sheets containing all essential criteria and context about each of IPG’s properties to serve as a reference point company-wide - Maintained Excel / Salesforce data entry and reporting to provide the sales team and stakeholders with high level insight into IPG’s current properties / sales pipelines and improve overall efficiency and organization in the sales process - Reconstructed the company’s brand categorization system in Salesforce by adding custom fields to make reporting easily filterable and accessible - Brainstormed potential online and in-person business integrations for B2B and B2C companies - Managed a collaborative project that analyzed the integration and application of both sustainability and cloud industry partnerships in sports and entertainment and presented it company-wide - Conducted revenue and ROI analysis to evaluate the monetary worth of potential partnership opportunities

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing And Business Development Intern
      • May 2021 - Apr 2022

      - Compiled information on hundreds of local publications and then entered and organized them in Excel - Monitored CRM maintenance and updates as needed on Zoho - Created internal and external revenue reports on Google Ad Manager in order to analyze revenue streams and optimize profit, impressions, viewability % and eCPM - Analyzed sales data in order to provide publications with monthly reports of their ad sales and data, detailing tangible steps they can take to increase ad revenue - Organized and managed the publication implementation process on Zoho and Jira, delegating action items to the proper team member

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Salesforce Administrator
      • Jun 2020 - Sep 2020

      - Worked together with multiple departments to identify opportunities to automate communication with clients and increase visibility- Interviewed stakeholders in customer service, tech support, marketing, engineering, sales, and partnership departments to understand their business processes and needs and translate those in to actionable Salesforce projects.- Increased visibility into processes and KPI's by creating reports and dashboards- Used flows, process builders and workflows to automate business processes - Scoped, managed and prioritized agile projects using JIRA to produce high quality deliverables that meet or exceed timelines and technical targets- Helped plan the merging of two Salesforce organizations, Ordermark and its subsidiary company Nextbite

    • Technical Operations Intern
      • Jun 2019 - Jun 2020

      - Constructed an ERP process for an annual inventory movement of $20 million- Designed a sales process which differentiates between SMB and ENT sales- Built and organized the marketing structure using Pardot- Used layouts and lightning record pages to improve the UX and UI of customer-facing products- Created bidirectional API Integration with main shipment carriers to provide inventory tracking- Used Excel and validation rules to ensure data integrity and quality over hundreds of thousands of records

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Intern
      • Jun 2018 - Aug 2018

      - Sorted and organized data in Excel - Cold called hundreds of restaurants/stores selling subscriptions - Organized the production calendar for the upcoming issues - Helped design the 2019 City Guide and assembled the updated mailing list - Attended editorial meetings, pitched and wrote articles. - Sorted and organized data in Excel - Cold called hundreds of restaurants/stores selling subscriptions - Organized the production calendar for the upcoming issues - Helped design the 2019 City Guide and assembled the updated mailing list - Attended editorial meetings, pitched and wrote articles.

Education

  • University of California, Los Angeles
    Bachelor's degree / Minor, Economics / Entrepreneurship
    2020 - 2024
  • Accent Global Learning
    Italian Studies, Junior
    2022 - 2022
  • Yale University
    Sports Management Student, 10th
    2018 - 2018
  • Campbell Hall
    High School Diploma
    2016 - 2020

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