Experience

Le Stanze del Vetro
• Italy
• Museums
• 1 - 100 Employee
• Communications Specialist

  • Nov 2021 - Present


Monogatari

• Indonesia
• Events Services

• Business Communications Specialist

  • May 2017 - Dec 2022

  Web Agency / Marketing and Communication Consultancy Monogatari is a Japanese word. It is a literary form in traditional Japanese literature, an extended prose narrative tale. Something similar to what we call a “saga". One of the greatest monogatari writers was Murasaki Shikibu, author of Genji monogatari. MARKETING SERVICES • Marketing plan • Communication plan • SWOT analysis • Creative product development • Targeting and positioning • Market analysis COMMUNICATION SERVICES • Logotype & pictogram • Corporate identity • Copywriting • Storytelling • Advertising • Websites • Ebooks • Usability (UX Design) • Videoclips • Interactive TV • Buzz & inbound marketing • White papers • Press releases • Advertorials • DEM Show less



Direzione Marketing

• Advertising Services
• 1 - 100 Employee

• Founder / Marketing Communications

  • Feb 2004 - Apr 2017

  Web Agency / Marketing and Communication Consultancy Direzione Marketing was an atelier of ideas and communication. The company's mission was to create and develop the value offer of its clients in strategic marketing and communication. Tasks performed: • inbound marketing, SEM & buzz marketing, DEM • publishing activities & CMS • contents & copywriting, storytelling, ebooks • concept ideas • graphic design & web design • usability (website, smartphone, tablet, interactive TV) • HTML & CSS • SEO Show less



Tripitaly by Uvet & Digital Magics

• Copywriter / Web Content Specialist

  • Aug 2014 - Jan 2016

  Online Travel Agency Tripitaly.com is an "open" platform specialized in tourist travel in Italy with the aim of integrating "all in one hub" the offer of flights, trains, hotels, cruises, car rental services and any other "ancillary" offer of services on the territory. Tasks performed: • concept idea • web design • usability • CMS & publishing activities coordination • web marketing Online Travel Agency Tripitaly.com is an "open" platform specialized in tourist travel in Italy with the aim of integrating "all in one hub" the offer of flights, trains, hotels, cruises, car rental services and any other "ancillary" offer of services on the territory. Tasks performed: • concept idea • web design • usability • CMS & publishing activities coordination • web marketing



Your Reservation

• Switzerland
• Hospitality

• Founder / Marketing & Communications

  • Jun 2013 - Jan 2014

  Reception suite for the hotel concierge Your Reservation is the first reception suite for the hotel concierge that combines ways of direct marketing, techniques of up and cross selling and customer satisfaction. Tasks performed: • concept idea • usability front & back end • graphic design, website • promotions (buzz mktg, leaflets) Reception suite for the hotel concierge Your Reservation is the first reception suite for the hotel concierge that combines ways of direct marketing, techniques of up and cross selling and customer satisfaction. Tasks performed: • concept idea • usability front & back end • graphic design, website • promotions (buzz mktg, leaflets)



VDA Group

• Contents & Communications Manager

  • Mar 2004 - Dec 2012

  Multinational company specialized in Interactive TV Vda Multimedia is a worldwide manufacturer of interactive TV systems for hotels and clinics. The publishing department is at the heart of the group's strategic marketing and performs all the roles assigned to communication: editorial office, press office, web agency and traditional agency. Tasks performed: EDITORIAL ACTIVITIES • concept, graphic design and design of television interfaces • customizations and demos • coordination of publishing activities • developments, adaptations and debugging • staff training and coordination MEDIA & WEB PLAN • media plan coordination • concept and production of advertising campaigns, banners, exhibition material, catalogs for service lines • publications • website • press office • DEM Show less



Consultant

• United States
• Advertising Services

• Marketing & Communications Manager

  • 2000 - 2003

  I developed the concept and coordinated the realization of one "case history" of the Italian web (Love Lycos). In the following years I continued to develop concepts for the web, I deepened the web design and the salient aspects of communication, marketing and business management. I developed the concept and coordinated the realization of one "case history" of the Italian web (Love Lycos). In the following years I continued to develop concepts for the web, I deepened the web design and the salient aspects of communication, marketing and business management.



Editoriale Secondamano

• Italy
• Writing and Editing

• Coordination of publishing activities, Comunications & Creativity

  • 1993 - 1999

  ADS Papers Secondamano group in the nineties was the world's largest publisher of newspapers for classified ads. For Secondamano I edited communication and market surveys and developed strategic marketing projects in partnership, among others, with Elvia-RAS, Cendant and Findomestic. ADS Papers Secondamano group in the nineties was the world's largest publisher of newspapers for classified ads. For Secondamano I edited communication and market surveys and developed strategic marketing projects in partnership, among others, with Elvia-RAS, Cendant and Findomestic.



Biblioteca privata

• Catalogatore

  • Mar 1992 - Feb 1993

  Ho catalogato e creato uno dei primi indici bibliografici digitali di una biblioteca privata che raccoglieva esclusivamente volumi di storia dell'arte rinascimentale. Ho catalogato e creato uno dei primi indici bibliografici digitali di una biblioteca privata che raccoglieva esclusivamente volumi di storia dell'arte rinascimentale.