Experience

El Purica Specialty Coffee Roasters

• Germany
• Food Production
• 1 - 100 Employee

• Co-Founder & Head of Business Development

  • Jun 2018 - Present



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Manager Smallholder Policies, Public Policy and Sustainability

  • Aug 2014 - May 2018

  • Report on the progress of Syngenta's "Empower smallholders" commitment in the Good Growth Plan Annual Report: lead and coordinate the data collection globally, ensuring data quality meets non-financial performance audit requirements, define and shape internal and external communication material on our commitment - targeted at different audience groups• Develop with NGOs, value chain partners and universities the "Smallholders' Theory of Change" and the Social Impact Assessment (SIA) Methodology: a scalable theoretical framework to assess Syngenta's current and potential impact on smallholders' livelihoods, used to drive and shape the strategic decisions towards smallholders' policies worldwide• Lead globally on the strategic objective setting, design, measurement, analysis and synthesis of crop/country specific SIA • Promote research findings internally to enable local Business Development, Product Stewardship and Customer Marketing teams to challenge and improve their business model for smallholders• Create appealing and tailored communication on SIA framework & SIA findings for different Key Stakeholders through: infographics, panel discussions, guidelines for conducting SIA, participation in peer-review activities, presenting at global industry summits

• Global Project Analyst, Corporate Agronomic Advice Digitization

  • Nov 2012 - Jul 2014

  • Developed new experiment design process to systematically test business solution hypothesis; drove adoption across 3 regions and embedding into corporate best practices • Analysed value created for growers by the offer of digital agronomic advice; conducted extensive market research to evaluate concept; formulated research hypothesis; designed survey for 20 Bangladesh growers; analysed data and synthesized findings; visited growers and channels in Germany and Spain• Led branding and communications on Syngenta's digital agronomic advice efforts; designed website, published newsletters and Intranet articles; built FAQ catalogue; oversaw agency and trademark work; conducted brand name assessment; developed brand positioning statement and communication handbook• Managed stakeholders from multiple functions (BD, R&D, IS, Communication, Marketing)

• Global Asset and Platform Management

  • Dec 2011 - Dec 2012

  •Conducted industry research on farmers’ behaviour in agricultural consultancy use•Led idea generation and implementation of global internal communications plan for insecticides; oversaw agency work; created a digiflyer; established a quarterly newsletter; built a common teamspace •Designed "Crop Enhancement" marketing campaign; managed project plan; oversaw video production•Managed "Reglone" marketing re-launch; conducted competitive analysis; developed differentiator and key brand messages; created brand communication handbook



German-Costa Rican Chamber of Commerce and Industry

• Internship

  • Oct 2010 - Jan 2011

  •DAAD scholarship holder•Performed market entry potential analysis across various companies and industries in CR and DE; consulted companies on exporting perspectives; connected business partners from the two countries•Observed and published economic data trends on renewable energies in the investment guide •DAAD scholarship holder•Performed market entry potential analysis across various companies and industries in CR and DE; consulted companies on exporting perspectives; connected business partners from the two countries•Observed and published economic data trends on renewable energies in the investment guide



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Internship

  • Oct 2008 - Mar 2009

  •Consulted on sales material improvement based on extensive market research (analysis and interviews)•Investigated the German pharmaceutical market and its trends for optimization of product GTM strategy•Conducted product, market and competitive analysis for over-the-counter drugs •Developed marketing materials and give-aways and implemented POS-marketing activities •Consulted on sales material improvement based on extensive market research (analysis and interviews)•Investigated the German pharmaceutical market and its trends for optimization of product GTM strategy•Conducted product, market and competitive analysis for over-the-counter drugs •Developed marketing materials and give-aways and implemented POS-marketing activities