Experience

Mimi So International

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jan 2023 - Present

  • Lead brand strategy and marketing campaign to increase awareness and conversion rate. • Manage creative campaign development from strategy, production, through to delivery and execution. • Produce social media and email marketing content and provide reporting and analysis. • Determine content calendars, project deliverables, and milestones. • Nurture strategic partnerships and pull for PR placements for celebrities, editorial, and events. • Conceptualize and art direct photoshoots



Credit Karma

• United States
• Consumer Services
• 700 & Above Employee

• Social Media Strategist

  • Sep 2021 - Sep 2022

  • Designed and executed multi-platform social media strategies across 500k followers and reach of over 1.5 million users.• Maintained social monthly calendars and published daily content.• Monitored, listened to, and engaged with Credit Karma social audience across TikTok, Instagram, Twitter, LinkedIn, and Twitch. • Analyzed and reported on engagement data and social trends to drive overall team strategy.

• Member Success Specialist

  • Dec 2016 - Sep 2021

  • Built up community management and moderation on Twitter and Facebook by managing over 3000 interactions a month.• Monitored and analyzed changes in customer sentiment to marketing and product changes.• Prepared analysis for cross-functional executives and corporate partners.



hello network, inc.

• Software Development

• Community Founder

  • Apr 2016 - Jul 2016

  • Produced and posted photography content to five communities. • Tested UX/UI during mobile app beta-testing process and recommended improvements to the platform. • Engaged with beta users to develop social communities and increase revenue. • Produced and posted photography content to five communities. • Tested UX/UI during mobile app beta-testing process and recommended improvements to the platform. • Engaged with beta users to develop social communities and increase revenue.



Pedersen Media Group

• United States
• Movies, Videos, and Sound

• Production Coordinator

  • Jan 2016 - Apr 2016

  • Project managed a team through production and postproduction pipeline. • Managed operational planning and expense reports for production crew and executive staff. • Maintained and coordinated departmental calendars for scheduling. • Created and distributed call sheet for crew and talent. • Project managed a team through production and postproduction pipeline. • Managed operational planning and expense reports for production crew and executive staff. • Maintained and coordinated departmental calendars for scheduling. • Created and distributed call sheet for crew and talent.



Joyus, Inc.

• Retail
• 1 - 100 Employee

• Photography and Production Specialist

  • Jan 2015 - Jan 2016

  • Led an initiative that increased photography and video content by 75% as a result of the production revamp. • Produced and edited photography and video content for web and social platforms. • Coordinated creative deliverables to stakeholders, syndicated partners, and clients. • Led an initiative that increased photography and video content by 75% as a result of the production revamp. • Produced and edited photography and video content for web and social platforms. • Coordinated creative deliverables to stakeholders, syndicated partners, and clients.