Mohit Raina
Marketing Communications Manager at IKEA- Claim this Profile
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English, Hindi, Bengali & Kashmiri -
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Bio
Shiv Shivakumar
Mohit and I were colleagues in Pepsico India region. Mohit is one of the coolest, calmest people that I have seen in my career. Mohit would easily have won any contest for the most loved colleague at work.Mohit handled the beverages innovation portfolio.he ensured that all parts of the organization were aligned and collaborating on the big picture agenda. I believe only Mohit could have done this because he was well liked and respected by all in the organization. I always found Mohit's marketing fundamentals to be sharp and consumer led. He was always thoroughly prepared for every meeting and took responsibility. Mohit is one of the best marketing resources that I have worked with in my career. I wish him all luck.
Ruchira Jaitly
Working with Mohit was a real pleasure, given both his innate understanding of business and strong drive towards building strategic consumer led plans. He has truly evolved as a professional, from a young brand manager when we started working together first, now to someone who looks to lead business development and growth but with a lens of purpose that adds a strong dimension. Mohit's strong point is also his drive toward complete ownership of all that he takes on, as seen in his innovation strategy thinking and rapid prototyping on beverages when the original demand spaces framework was being thought through. Over the past couple of years, I have also seen from close, Mohit's drive towards leveraging his professional skills in the area of sports. Here again he has demonstrated total ownership, a sense of purpose and the ability to build processes and systems afresh to deliver.
Shiv Shivakumar
Mohit and I were colleagues in Pepsico India region. Mohit is one of the coolest, calmest people that I have seen in my career. Mohit would easily have won any contest for the most loved colleague at work.Mohit handled the beverages innovation portfolio.he ensured that all parts of the organization were aligned and collaborating on the big picture agenda. I believe only Mohit could have done this because he was well liked and respected by all in the organization. I always found Mohit's marketing fundamentals to be sharp and consumer led. He was always thoroughly prepared for every meeting and took responsibility. Mohit is one of the best marketing resources that I have worked with in my career. I wish him all luck.
Ruchira Jaitly
Working with Mohit was a real pleasure, given both his innate understanding of business and strong drive towards building strategic consumer led plans. He has truly evolved as a professional, from a young brand manager when we started working together first, now to someone who looks to lead business development and growth but with a lens of purpose that adds a strong dimension. Mohit's strong point is also his drive toward complete ownership of all that he takes on, as seen in his innovation strategy thinking and rapid prototyping on beverages when the original demand spaces framework was being thought through. Over the past couple of years, I have also seen from close, Mohit's drive towards leveraging his professional skills in the area of sports. Here again he has demonstrated total ownership, a sense of purpose and the ability to build processes and systems afresh to deliver.
Shiv Shivakumar
Mohit and I were colleagues in Pepsico India region. Mohit is one of the coolest, calmest people that I have seen in my career. Mohit would easily have won any contest for the most loved colleague at work.Mohit handled the beverages innovation portfolio.he ensured that all parts of the organization were aligned and collaborating on the big picture agenda. I believe only Mohit could have done this because he was well liked and respected by all in the organization. I always found Mohit's marketing fundamentals to be sharp and consumer led. He was always thoroughly prepared for every meeting and took responsibility. Mohit is one of the best marketing resources that I have worked with in my career. I wish him all luck.
Ruchira Jaitly
Working with Mohit was a real pleasure, given both his innate understanding of business and strong drive towards building strategic consumer led plans. He has truly evolved as a professional, from a young brand manager when we started working together first, now to someone who looks to lead business development and growth but with a lens of purpose that adds a strong dimension. Mohit's strong point is also his drive toward complete ownership of all that he takes on, as seen in his innovation strategy thinking and rapid prototyping on beverages when the original demand spaces framework was being thought through. Over the past couple of years, I have also seen from close, Mohit's drive towards leveraging his professional skills in the area of sports. Here again he has demonstrated total ownership, a sense of purpose and the ability to build processes and systems afresh to deliver.
Shiv Shivakumar
Mohit and I were colleagues in Pepsico India region. Mohit is one of the coolest, calmest people that I have seen in my career. Mohit would easily have won any contest for the most loved colleague at work.Mohit handled the beverages innovation portfolio.he ensured that all parts of the organization were aligned and collaborating on the big picture agenda. I believe only Mohit could have done this because he was well liked and respected by all in the organization. I always found Mohit's marketing fundamentals to be sharp and consumer led. He was always thoroughly prepared for every meeting and took responsibility. Mohit is one of the best marketing resources that I have worked with in my career. I wish him all luck.
Ruchira Jaitly
Working with Mohit was a real pleasure, given both his innate understanding of business and strong drive towards building strategic consumer led plans. He has truly evolved as a professional, from a young brand manager when we started working together first, now to someone who looks to lead business development and growth but with a lens of purpose that adds a strong dimension. Mohit's strong point is also his drive toward complete ownership of all that he takes on, as seen in his innovation strategy thinking and rapid prototyping on beverages when the original demand spaces framework was being thought through. Over the past couple of years, I have also seen from close, Mohit's drive towards leveraging his professional skills in the area of sports. Here again he has demonstrated total ownership, a sense of purpose and the ability to build processes and systems afresh to deliver.
Experience
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IKEA
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Netherlands
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Retail
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700 & Above Employee
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Marketing Communications Manager
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Aug 2021 - Present
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Domino's
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United States
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Restaurants
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700 & Above Employee
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Assistant Vice President, Marketing and Head of New Product Development
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Jun 2019 - Aug 2021
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Lowfundwala Communications
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India
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Advertising Services
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Mentor & Advisor (Honorary Role)
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Jan 2016 - Jul 2019
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DNA Entertainment Networks
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India
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Events Services
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100 - 200 Employee
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Vice President - Sports Marketing
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Mar 2017 - Jun 2019
Leading a team of experienced sports entertainment professionals in managing scale events like The Indian Premier League, The Indian Soccer League, The Pro Kabaddi League, The Hockey India League and The Badminton India League. Leading a team of experienced sports entertainment professionals in managing scale events like The Indian Premier League, The Indian Soccer League, The Pro Kabaddi League, The Hockey India League and The Badminton India League.
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Collective for Integrated Livelihood Initiatives (CInI)
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Gurgaon, India/Jamshedpur
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India Project Head, Naval Tata Hockey Academy
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Oct 2016 - Feb 2017
Critical Project role to design and execute a plan to build India's premier field hockey academy, the Naval Tata Hockey Academy and then scope out young talent for training and developing into international players Critical Project role to design and execute a plan to build India's premier field hockey academy, the Naval Tata Hockey Academy and then scope out young talent for training and developing into international players
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Associate Director, Marketing and Head of Beverage Innovations
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Mar 2015 - Jan 2016
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Senior General Manager & Head of Beverage Innovations
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Mar 2014 - Mar 2015
• Leading transformation in product portfolio to plug white spaces and to increase beverage per caps in India.• Building a cross functional team of internal and external stakeholders to manage global innovation platforms
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General Manager, Marketing - Mango Based Drinks & Hydration
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Nov 2012 - Oct 2013
• Managing the largest portfolio in PepsiCo India beverages : Gross Revenue US $300 MM• Efficiently managing a US $10 MM marketing budget to drive media, creative and retail strategy to achieve higher target audience reach at lower costs• Building a cross functional team of internal and external stakeholders to manage global innovation platforms Led transformation project of product & packaging to deliver on Best Tasting Mango Drink agenda Savings of USD $0.4 MM through innovation & change in product formulation and packaging format• Leading expansion of mango drink category through brand extensions in both value & premium portfolio• Conceptualized and launched the 2013 integrated marketing campaign, Slice Taste Challenge, nationally
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Brand Manager, 7UP Innovations
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Mar 2011 - Nov 2012
Brand Manager – 7Up Innovations, PepsiCo India • Building the packaged nimbu pani category and the development & implementation of a sustainable business model.• Managing transition of 2nd largest PepsiCo brand to larger emotional platform based on a strong consumer insight.• Development and launch of new product innovations for strategically reigniting core and for tactical gains.Key Achievements:o Redesigned pack price architecture on core 7UP Nimbooz to deliver 200% increase in gross profit (YTD June’12)o Corrected overall P&L on 7UP Nimbooz to be the 1st juice brand to deliver profits within 4 years.o Worked on the transition of Nimbooz to 7Up Nimbooz under the new 7Up Trademark in 2012o Launch of 7UP Nimbooz Masala Soda and 7UP Lemony Bite marking the entry into cloudy lemon category.o Delivered share gain of +12% in 2011 (vs. FY’10) and is PepsiCo’s largest share brand at 68%
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Assistant Brand Manager
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Jul 2009 - Mar 2011
PORTFOLIO: Brand Turnover of Rs.1000 crores (2009) Responsible for driving volume, growth and market share for the brand across India, Bangladesh, Nepal & Bhutan. Leading all brand recognition and growth programs. Key function to increase brand awareness and drive comprehensive brand analytical scores - Design and Execute ATL/ BTL plans - Lead corporate relationship with Creative and Media agencies. Lead Celebrity & Platform management programs. Key Achievements: Selected for the Pepsico Leadership Academy batch of 2009 Led association with Chennai Super Kings in IPL 2010 and developed the largest on ground activation, Lemon Pattalam, spanning 14 cities of Tamil Nadu and stretching over 2 months. Created and executed the multiple awards winning activation, "Star with Allu" using Film star Allu Arjun in AP. Pioneering the development and use of Augmented Reality, a first for any beverage brand in the region.
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Manager Special Projects - Nimbooz
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Jan 2009 - Jun 2009
Primary responsibility was to ensure the high impact launch of the Nimbooz across the country. As the company was creating a new category through the entry of the brand, it was critical that the communication to the press, internal teams and business partners was comprehensive and effective.I organised 4 press conferences and 6 launch conferences across the north & west of India. In addition, ensured the deployement of the ATL plans, including a high intensity media break throughout the country across all mediums - TV, Radio, Print & Outdoors, The BTL activation, including the merchandising norms, front line contests and package was executed by me.The Nimbooz launch has since then become the biggest launch in history of the beverage business.
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Territory Development Manager
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Jul 2007 - Dec 2008
Delivery of Volume & Growth of portfolio of brands across the span 4 districts of Andhra Pradesh and Karnataka.Building of a robust distribution network, including a strong hub & spoke system to cater to remote towns and villages in territory.Functional and Personal development of team of direct reportees.I won the Best Territory Development Manager in India for the year 2008.
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Management Trainee
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Jul 2006 - Jun 2007
Built understanding of beverage business by working across COBO and FOBO operations.Responsible for building an Island of Excellence by increasing share and placement of sales systems in territory during critical 6 month confirmation project.Deep exposure to sales and marketing divisions in Company as well as Franchise owned bottling operations.Strong experience in Indirect Distribution Systems in City as well as Hub & Spoke networks in Rural India.Developed channel marketing skills through development of comprehensive retail program for local market.
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Sales and Distribution
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Apr 2005 - Jun 2005
Develop and execute plan to increase sales of Gillette Vector Plus in the Over - the - Counter channel. Develop and execute plan to increase sales of Gillette Vector Plus in the Over - the - Counter channel.
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Education
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2004 - 2006
XLRI Jamshedpur
PGDBM, Marketing -
2000 - 2004
Birla Institute of Technology, Mesra
B.E., Computer Science & Engineering
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