Overview

DNA, as we’ve come to be popularly known today, has been built by the visionary Dr T. Venkat Vardhan with enterprise, excellence and innovation as its core pillars. Our humble journey began in 1986. By crafting unforgettable live entertainment, sport and corporate experiences, we’ve consistently broken new ground and earned recognition as one of India’s most dependable international event organisers across South-East Asia. The seeds of this company were sown by our Founder and Managing Director, Dr. T. Venkat Vardhan and his immense love for music and a deep desire to offer global scale international experiences to Indians. His sharp business acumen and inventiveness brought home the likes of Aerosmith, Scorpions, Metallica, Dire Straits, Beyoncé, Shakira, Yanni – international artists Indians only dreamt of! Not only did DNA break new ground as pioneers, but also anchored itself as one of India’s leading events and entertainment companies. Our next strategic move saw DNA foray into ‘Sportainment’ - managing large format sports properties like IPL, Pro Kabbadi, ISL amongst others. Over a period of time, we have also expanded the company operations into Corporate and other special events. Our emphasise is, and will always be on values like reliability, consistent quality delivery, equality, respect and teamwork which has earned DNA strong market reputation as well as built close strategic relationships with premier sporting associations like the BCCI, Hockey India, PKL and ICC.