Michelle Yeh

Founder & CEO at Hygiene Hero
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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5.0

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Mona Ameli (She,Elle,Ella)

I had the great privilige to work with Michelle at Shaklee Corporation for a few years. Michelle's amazing knowledge of the industry, her vast array of experience and her unique sense of the business are extremely rare assets that one can find all combined into one person. Michelle is strategic, she is a visionnaire, she is an outstading manager and an extraordinary team builder. Michelle understands all the facets of the global business and is able to juggle many projects at the same time. She has an entrepreneurial spirit, high energy, great focus, excellent analytical and outstanding communication skills. Michelle is a true leader. She is very well known and respected by her peers and everyone in the industry. Michelle can be a true asset for any company.

Jeff Shenk

Working with Michelle was one of the best business experiences I've had. She was a very intelligent and articulate leader that demanded a lot of her employees, yet was extremely fair and personable at the same time. There is no question in my mind that the great success our department achieved was a direct result of Michelle's guidance. I learned a lot from Michelle and hope that one day we can work together again.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Founder & CEO
      • Feb 2020 - Present

      A wellness lifestyle brand that is set out to redefine CLEAN. Convergence of beauty, wellness and lifestyle is the core of our business. Whether it is a face mask, hand sanitizer, antimicrobial hand cream, feminine care, or home care, it's our business. And it's our mission to detoxify these categories and bring you the safest and eco-friendly solution. We believe hygiene shouldn't be boring, it should be safe, eco, fun and beautiful! www.hygiene-hero.com A wellness lifestyle brand that is set out to redefine CLEAN. Convergence of beauty, wellness and lifestyle is the core of our business. Whether it is a face mask, hand sanitizer, antimicrobial hand cream, feminine care, or home care, it's our business. And it's our mission to detoxify these categories and bring you the safest and eco-friendly solution. We believe hygiene shouldn't be boring, it should be safe, eco, fun and beautiful! www.hygiene-hero.com

    • Hong Kong
    • Consumer Goods
    • Founder & CEO
      • 2009 - Present

      GREEN & Gorgeous, formerly known as myLOHAS beauty - China's first natural healthy beauty & lifestyle company with a curated line of high-quality beauty and lifestyle products from around the world, serving China's ever-growing health-conscious consumers who care about quality of life. G&G represents many high-quality beauty brands from around the world on an exclusive basis such as The Organic Pharmacy from U.K., Herbatint from Italy, Edible Beauty from Australia, Lily Lolo from U.K., etc. GREEN & Gorgeous, formerly known as myLOHAS beauty - China's first natural healthy beauty & lifestyle company with a curated line of high-quality beauty and lifestyle products from around the world, serving China's ever-growing health-conscious consumers who care about quality of life. G&G represents many high-quality beauty brands from around the world on an exclusive basis such as The Organic Pharmacy from U.K., Herbatint from Italy, Edible Beauty from Australia, Lily Lolo from U.K., etc.

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Sr VP, International Business Development & Greater China
      • Jun 2003 - Feb 2008

      - International market expansion - P&L responsibility for new markets- Obtained direct selling license in China

    • Vice President, e-Business
      • May 2001 - Jun 2003

      - Increased e-Commerce from 12% to 50% of company's total sales within 2 years- Drastically enhanced usability, expanded user base and improved operating efficiency

    • VP, Marketing
      • Dec 1999 - May 2001

      A successful launch campaign in the US, which raised over US $400 million in the secondary public offering. A successful launch campaign in the US, which raised over US $400 million in the secondary public offering.

    • Sr. Director, Global Marketing
      • Jun 1999 - Dec 1999

      - Orchestrated marketing efforts across N. America and Greater China for China's #1 web portal. - Developed a branding strategy and managed an advertising campaign targeting US investor community. - Orchestrated marketing efforts across N. America and Greater China for China's #1 web portal. - Developed a branding strategy and managed an advertising campaign targeting US investor community.

    • Director, International Marketing
      • Aug 1997 - Jun 1999

      Launched a global anti-aging skin care line in multiple markets Launched a global anti-aging skin care line in multiple markets

    • United States
    • Director, Asia-Pacific, International Marketing
      • Apr 1993 - Aug 1997

      - Part of company's China founding team, successfully launched the China market and set up a solid foundation for growth. - Today Mary Kay China's annual sales exceeds US$1.3 billion. - Part of company's China founding team, successfully launched the China market and set up a solid foundation for growth. - Today Mary Kay China's annual sales exceeds US$1.3 billion.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Resident
      • Jun 1992 - Sep 1992

      Worked on advertising for assigned personal care brands. Worked on advertising for assigned personal care brands.

    • Taiwan
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Broadcast Journalist
      • Jul 1989 - Jun 1991

      Covered economics and foreign relations. Covered economics and foreign relations.

Education

  • Northwestern University
    MS, Integrated Marketing Communications
    1991 - 1992

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