Overview

Founded 2010 by Michelle Yeh to integrate health and beauty and offer smarter choices to the consumer on a global basis. Based in Shanghai, China, due to the animal testing requirements and the market changes in China in recent years, GREEN & GORGEOUS evolved from an offline natural organic beauty retail chain into an online healthy beauty lifestyle platform today. With sales & operational teams and warehouses in HK, Taiwan and China, it represented many high-quality natural or organic brands from around the world on an exclusive basis, such as The Organic Pharmacy (U.K.), Herbatint (Italy), Snowberry (New Zealand), Edible Beauty (Australia), and Lily Lolo (U.K.). In addition to its online presence, GREEN & GORGEOUS hosts and sponsors various consumer and charity events including Shanghai Fashion Week, Eco Design Fair, Baker Makeover, Fur Free Fashion Gala, IPWS (International Professional Women Society) in Shanghai and various wellness events such as Lululemon yoga retreats.