Michelle Kember
Founder and Director | Digital Strategist at Q2 (Online Communications Specialists)- Claim this Profile
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Bio
Franko Seman
Michelle and her team at Q2 were a pleasure to work with. She took the lead on developing our online content management strategy at the City of Canning, accepted the challenge of applying lean principles as part of the brief. The deliverable of her work has laid the path for The City to transform its online content production process to a user needs first methodology.
Paul Dunlop
Michelle is a passionate and ultra-professional online content and customer-experience guru who can inspire an organisation to finally take its corporate website seriously, and do something about it. She has the skills, the technical know-how and the ability to translate metrics and date into meaningful 'WIFM' messages that resonate at all levels of a web project team. Above all, she understands the importance of planning content and layout from the customer point of view and can galvanise others to put those customers first. Thank you Michelle!
Steve Bell
Michelle was highly involved in the new website implementation for the City of Bayswater. Michelle was largely responsible for the following: - Customer research - User Experience testing - Information Architechture development - Content editing and migration planning - Website governance planning - Writing for the Web training - UX wireframe development Michelle worked closely with the internal project team to deliver an excellent end product. I would highly recommend Michelle to any organisation looking to implement a new website or review their existing one.
Franko Seman
Michelle and her team at Q2 were a pleasure to work with. She took the lead on developing our online content management strategy at the City of Canning, accepted the challenge of applying lean principles as part of the brief. The deliverable of her work has laid the path for The City to transform its online content production process to a user needs first methodology.
Paul Dunlop
Michelle is a passionate and ultra-professional online content and customer-experience guru who can inspire an organisation to finally take its corporate website seriously, and do something about it. She has the skills, the technical know-how and the ability to translate metrics and date into meaningful 'WIFM' messages that resonate at all levels of a web project team. Above all, she understands the importance of planning content and layout from the customer point of view and can galvanise others to put those customers first. Thank you Michelle!
Steve Bell
Michelle was highly involved in the new website implementation for the City of Bayswater. Michelle was largely responsible for the following: - Customer research - User Experience testing - Information Architechture development - Content editing and migration planning - Website governance planning - Writing for the Web training - UX wireframe development Michelle worked closely with the internal project team to deliver an excellent end product. I would highly recommend Michelle to any organisation looking to implement a new website or review their existing one.
Franko Seman
Michelle and her team at Q2 were a pleasure to work with. She took the lead on developing our online content management strategy at the City of Canning, accepted the challenge of applying lean principles as part of the brief. The deliverable of her work has laid the path for The City to transform its online content production process to a user needs first methodology.
Paul Dunlop
Michelle is a passionate and ultra-professional online content and customer-experience guru who can inspire an organisation to finally take its corporate website seriously, and do something about it. She has the skills, the technical know-how and the ability to translate metrics and date into meaningful 'WIFM' messages that resonate at all levels of a web project team. Above all, she understands the importance of planning content and layout from the customer point of view and can galvanise others to put those customers first. Thank you Michelle!
Steve Bell
Michelle was highly involved in the new website implementation for the City of Bayswater. Michelle was largely responsible for the following: - Customer research - User Experience testing - Information Architechture development - Content editing and migration planning - Website governance planning - Writing for the Web training - UX wireframe development Michelle worked closely with the internal project team to deliver an excellent end product. I would highly recommend Michelle to any organisation looking to implement a new website or review their existing one.
Franko Seman
Michelle and her team at Q2 were a pleasure to work with. She took the lead on developing our online content management strategy at the City of Canning, accepted the challenge of applying lean principles as part of the brief. The deliverable of her work has laid the path for The City to transform its online content production process to a user needs first methodology.
Paul Dunlop
Michelle is a passionate and ultra-professional online content and customer-experience guru who can inspire an organisation to finally take its corporate website seriously, and do something about it. She has the skills, the technical know-how and the ability to translate metrics and date into meaningful 'WIFM' messages that resonate at all levels of a web project team. Above all, she understands the importance of planning content and layout from the customer point of view and can galvanise others to put those customers first. Thank you Michelle!
Steve Bell
Michelle was highly involved in the new website implementation for the City of Bayswater. Michelle was largely responsible for the following: - Customer research - User Experience testing - Information Architechture development - Content editing and migration planning - Website governance planning - Writing for the Web training - UX wireframe development Michelle worked closely with the internal project team to deliver an excellent end product. I would highly recommend Michelle to any organisation looking to implement a new website or review their existing one.
Credentials
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Integrative Nutrition Health Coach (INHC)
Institute for Integrative NutritionMar, 2019- Oct, 2024
Experience
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Q2 (Online Communications Specialists)
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Founder and Director | Digital Strategist
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Jun 2015 - Present
Michelle is an all-round digital communications specialist with a passion for planning, creating and implementing customer-focussed online experiences.Michelle's core services include: - Customer Experience Research- Digital Content Strategy- Information architecture- Copywriting/editing- Training i.e. how to write effective website content- Website management- Governance planning and management. Michelle is an all-round digital communications specialist with a passion for planning, creating and implementing customer-focussed online experiences.Michelle's core services include: - Customer Experience Research- Digital Content Strategy- Information architecture- Copywriting/editing- Training i.e. how to write effective website content- Website management- Governance planning and management.
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Alyka
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Australia
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Advertising Services
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1 - 100 Employee
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Partner and Director of Government and Education Digital Team
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Oct 2009 - Jun 2015
Michelle merged her company MKI Solutions with Alyka back in 2009. As both a Partner and Director, Michelle helped the company grow from 4-35 staff in over two years, with clients ranging from SME through to large government departments and universities.Michelle established a team of government and education digital specialists, offering services in UX, IA, content, design, development, training and ongoing digital management.Michelle stepped down from Alyka in 2015, to start her own boutique company and to get back to the grass roots of what she is most passionate about - helping clients to create real, effective and engaging online experiences.
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MKI Solutions
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Germany
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Online Media
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Director
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2000 - 2009
Core services include: - Information architecture (IA) and User Experience (UX) - Web reviews - Useabilty and accessibility testing/optimisation - Copywriting/editing - Training - Web management and maintenance Core services include: - Information architecture (IA) and User Experience (UX) - Web reviews - Useabilty and accessibility testing/optimisation - Copywriting/editing - Training - Web management and maintenance
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Department of Industry and Resources
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Australia
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Government Administration
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700 & Above Employee
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Project Officer
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1996 - 2000
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Education
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TAFE WA
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Carnamah District High Scool
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Northwestern University
Content Strategy