Maureen Farmer, Organization Optimization Expert
Chief Executive Officer (CEO) & Founder | CEO Advisor | Chief Personal Brand Strategist at Westgate Executive Branding & Career Consulting Inc.- Claim this Profile
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Bio
Duncan Moss
Maureen is without question an expert in her field. She’s dedicated to her clients’ success and her guidance has won the praise of executives and board members alike. Simply put, her diligence, combined with her proven systematic approach and one-to-one coaching gets results. She’s a quick study, committed to learning and a true collaborator. As a client, Maureen never keeps you waiting for meetings (or payment). She’s an ideal client and a top drawer executive coach.
Diane Praught
Maureen was instrumental in helping me navigate a recent career change. Her guidance, straight forward communication style and the extremely valuable resources on her website helped me zero in on what I was leaving on the table in terms of the value that I created. Speaking with Maureen helped me refocus my career planning and ultimately helped me on my path to starting my own business. I'd highly recommend Maureen to anyone that is looking to work with a skilled and strategic executive brand strategist.
Andrew Matheson
I have worked with Maureen a few times and I would highly recommend! Each time Maureen is very knowledgeable and is up-to-date on market trends. You can tell she really has a pulse on what is going on and is constantly looking for ways to go that extra mile. I know she was able to help me get pointed in the direction that I wanted to go from a career perspective and broke down how to accomplish my goal in a step-by-step manner that allowed me to stand out from the rest. Thanks Maureen!
Duncan Moss
Maureen is without question an expert in her field. She’s dedicated to her clients’ success and her guidance has won the praise of executives and board members alike. Simply put, her diligence, combined with her proven systematic approach and one-to-one coaching gets results. She’s a quick study, committed to learning and a true collaborator. As a client, Maureen never keeps you waiting for meetings (or payment). She’s an ideal client and a top drawer executive coach.
Diane Praught
Maureen was instrumental in helping me navigate a recent career change. Her guidance, straight forward communication style and the extremely valuable resources on her website helped me zero in on what I was leaving on the table in terms of the value that I created. Speaking with Maureen helped me refocus my career planning and ultimately helped me on my path to starting my own business. I'd highly recommend Maureen to anyone that is looking to work with a skilled and strategic executive brand strategist.
Andrew Matheson
I have worked with Maureen a few times and I would highly recommend! Each time Maureen is very knowledgeable and is up-to-date on market trends. You can tell she really has a pulse on what is going on and is constantly looking for ways to go that extra mile. I know she was able to help me get pointed in the direction that I wanted to go from a career perspective and broke down how to accomplish my goal in a step-by-step manner that allowed me to stand out from the rest. Thanks Maureen!
Duncan Moss
Maureen is without question an expert in her field. She’s dedicated to her clients’ success and her guidance has won the praise of executives and board members alike. Simply put, her diligence, combined with her proven systematic approach and one-to-one coaching gets results. She’s a quick study, committed to learning and a true collaborator. As a client, Maureen never keeps you waiting for meetings (or payment). She’s an ideal client and a top drawer executive coach.
Diane Praught
Maureen was instrumental in helping me navigate a recent career change. Her guidance, straight forward communication style and the extremely valuable resources on her website helped me zero in on what I was leaving on the table in terms of the value that I created. Speaking with Maureen helped me refocus my career planning and ultimately helped me on my path to starting my own business. I'd highly recommend Maureen to anyone that is looking to work with a skilled and strategic executive brand strategist.
Andrew Matheson
I have worked with Maureen a few times and I would highly recommend! Each time Maureen is very knowledgeable and is up-to-date on market trends. You can tell she really has a pulse on what is going on and is constantly looking for ways to go that extra mile. I know she was able to help me get pointed in the direction that I wanted to go from a career perspective and broke down how to accomplish my goal in a step-by-step manner that allowed me to stand out from the rest. Thanks Maureen!
Duncan Moss
Maureen is without question an expert in her field. She’s dedicated to her clients’ success and her guidance has won the praise of executives and board members alike. Simply put, her diligence, combined with her proven systematic approach and one-to-one coaching gets results. She’s a quick study, committed to learning and a true collaborator. As a client, Maureen never keeps you waiting for meetings (or payment). She’s an ideal client and a top drawer executive coach.
Diane Praught
Maureen was instrumental in helping me navigate a recent career change. Her guidance, straight forward communication style and the extremely valuable resources on her website helped me zero in on what I was leaving on the table in terms of the value that I created. Speaking with Maureen helped me refocus my career planning and ultimately helped me on my path to starting my own business. I'd highly recommend Maureen to anyone that is looking to work with a skilled and strategic executive brand strategist.
Andrew Matheson
I have worked with Maureen a few times and I would highly recommend! Each time Maureen is very knowledgeable and is up-to-date on market trends. You can tell she really has a pulse on what is going on and is constantly looking for ways to go that extra mile. I know she was able to help me get pointed in the direction that I wanted to go from a career perspective and broke down how to accomplish my goal in a step-by-step manner that allowed me to stand out from the rest. Thanks Maureen!
Credentials
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360Reach Personal Branding Survey Certification Program
Career Thought Leaders ConsortiumMar, 2019- Nov, 2024 -
Certified Personal Brand Strategist
Career Thought Leaders ConsortiumMar, 2019- Nov, 2024 -
Cerfified Hidden Job Market Coach
Career Thought Leaders ConsortiumDec, 2017- Nov, 2024 -
Certified Hidden Job Search Coach
Career Thought Leaders ConsortiumJan, 2017- Nov, 2024 -
Certified Executive Resume Master
Career Directors InternationalOct, 2015- Nov, 2024 -
Certified Career Management Coach
The Academies Inc: Career Coach Academy | Job Search Academy | Leadership Coach AcademyApr, 2015- Nov, 2024 -
Certified Career Strategist
Career Professionals of CanadaMay, 2014- Nov, 2024 -
Certified Thomas PPA Analyst - Human Job Analysis
Thomas InternationalJan, 2013- Nov, 2024 -
Certified Human Resources Professional
Canadian Council of Human Resources AssociationsJan, 2010- Nov, 2024 -
ICF Member Badge
International Coaching FederationMar, 2021- Nov, 2024 -
Certified Digital Branding Strategist
Career Thought Leaders ConsortiumApr, 2020- Nov, 2024 -
Certified Digital Branding Strategist
Career Thought Leaders ConsortiumApr, 2020- Nov, 2024 -
Certified DISC Styles Communication Consultant
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Certified Resume Strategist
Career Professionals of Canada
Experience
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Westgate Executive Branding & Career Consulting Inc.
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Canada
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Professional Services
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1 - 100 Employee
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Chief Executive Officer (CEO) & Founder | CEO Advisor | Chief Personal Brand Strategist
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Dec 2011 - Present
Westgate has a presence in New York City, Toronto, and Halifax while serving clients globally. Founded in 2011, it is a 100% independent boutique professional services firm. Driving peak performance for CEOs and their boards, Westgate Executive Branding Offers Premier CEO Advisory Services & Personal Branding Consulting for High-Profile Leaders. ~~ Build authority, elevate credibility, and differentiate yourself from the competition. ~~ Widen your circle of influence in the capital markets, with your shareholders, employees, and clients. ~~ Raising Visibility in Your Industry Differentiates You as a Leader. This is how Westgate Executive Branding Helps. Westgate offers premier advisory services and personal branding consulting for high-profile leaders interested in driving peak performance for businesses and their shareholders. The C-Suite Optimization Program (CSOP) is a premier signature personal branding program for corporate CEOs who need to: - Optimize executive engagement - Strengthen market presence - Drive shareholder value - Improve productivity When the corporation plans to grow and protect its market share by: - Launching a new product or service - Recovering from bankruptcy - Appointing a new CEO - Planning an IPO/SPAC For private clients: Westgate works with high-achieving executives who are looking for career transformation, including internal promotions, publicly traded board of director opportunities (BOD), industry changes, and individuals who are planning to start a consulting business of their own. Now in its 12th year, our flagship service, the Career Navigator Program, builds authority, elevates credibility, and differentiates you from the competition. We serve world leaders, politicians, investors, and CEOs worldwide. Show less
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Word-Right Career
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Professional Services
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President | CEO & Founder | Retooling C-Suite Career Coaches and Executive Résumé Writers
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Jan 2012 - Present
Word Right Career & HR Consulting is now WordRightCareer.com, a new Westgate brand.Explore Premier Executive Resume Writing Products & Coaching Resources for Corporate C-Level Executives & Boards of Directors Candidates—supporting resume writers & career coaches around the worldA new Westgate brand! For Executive Résumé Writers, Executive Career Coaches, Executive Recruiters, Executive Outplacement firms.Resources for Executive Career CoachingOur new executive resume writing and branding assets are used by top-level career specialists serving executives who lead Fortune 500 companies such as Goldman Sachs, Warner Bros, Google, Sony, Apple, BlackRock, and many others.These customized resources showcase executives’ experiences based on their true results. They are anonymized and fictionalized to protect the executive’s privacy, but the results are very real.Write faster and save up to 9 times your hours of painstaking research, writing, and testing with our customized resume portfolios. You will increase the number of clients you will be able to serve and optimize your earning potential.Save up to 50+ hours of your valuable time and effort while building your own brand as an executive resume writer and career coach. Stand out among your competitors while making your client look like a hero in front of the family when they land the perfect job offer. Show less
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Book Author
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2011 - Jan 2020
CEO Script Vault | Job Search Scripts for Busy ExecutivesCEO Script Vault is written for business leaders who are conducting a job search, board search, industry transition or career change and who may be struggling to close a job offer.
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LinkedIn
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United States
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Software Development
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700 & Above Employee
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Content Writer | Recruited by LinkedIn Corporation to write career-related articles
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2014 - 2014
With decades of corporate experience in human resources and professional development, LinkedIn recruited me to write content prior to the activation of the platform’s self-publishing feature. My articles were centralized on career growth and development in the workplace. I wrote the following: • Employer Red Flags • Navigating the Hidden Job Market • Why They Don't Call • Optimize Your LinkedIn Profile Even if You're not Job Searching • Position Yourself as a Professional not "New Graduate" • Too Picky in Your Job Search - The ROI of Taking a Job No One Else Wants • Writing the Perfect Resume I utilized my experience as a business leader to create content that will help anyone searching to enhance their career, or make themselves stand out as a job candidate. Show less
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Nova Scotia Barristers' Society
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Officer Professional Development & Education Events | Continuing Legal Education [CLE]
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2005 - 2010
I dedicated five years to the Nova Scotia Barristers’ Society, allowing me to build a support system for the lawyers I supported in Canada. Nova Scotia Barristers’ Society is the main self-regulator for the legal profession, while ensuring that justice is accessible and the rule of law is accurately practiced. I continued legal education as the Officer of Professional Development & Education, planning all events and curriculum associated with professional development and education. Events included annual meetings, criminal law conferences, lunch and learns, and more. Specialized Topics: • Condominium Law and Insurance 101 • Land Registration Act (LRA) for Lawyers • Trust Everyone, But Always Cut The Cards--maligning and other distortions in psychological assessments • Risk and Practice Management Seminar • Chambers Practice • What it Takes to Commit Murder • Jury Trial Panel • Advocacy Skills Demonstrations Show less
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Manulife
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Canada
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Insurance
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700 & Above Employee
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Employee Relations Specialist - Human Resources [formerly Maritime Life Assurance Company]
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Jan 2004 - Jan 2005
Delivered services centered around human resources to over 2,200 employees in Canada. These services included: • Pension inquiries and administration• Employee relations• Compensation• Benefits My position was quite brief, as the human resources department was transferred to another location.
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Executive Assistant | Corporate Planning | Business Strategy
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May 2002 - Jan 2004
Reporting directly to the VP of Corporate Planning, I provided support via both administrative and project management expertise. Working with a team of three employees, I gained a hands-on education on the financial services industry in Canada. By doing so, I reported and learned from one of the top business strategists in Canada, along with the CEO and his team. Another big accomplishment from this role was my promotion to role as project manager, in which I recruited national speakers, and tracked budgets and logistics for 45 VPs within the company. Show less
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Emera
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Canada
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Utilities
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400 - 500 Employee
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Executive Assistant | Customer Operations
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Sep 1995 - May 2002
I directly reported to the Chief Operating Officer, while delivering confidential administrative services to support Emera’s 2,500+ employees. Today, Emera has over 7,500 employees. Along with administrative duties, I also did the following: • Provided coaching support to managers on corporate policies and procedure • Received recognition for my commitment to occupational safety • Submitted safety statistics to the Canadian Electricity Association • Executed complex business solutions for clients • Managed multi-million dollar budgets Show less
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Education
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1992 - 1994
University of New Brunswick
B.Ed. (business), Secondary business education -
2002 - 2005
Saint Mary's University
Certificate Human Resources Management, Compensation, Industrial Relations, Training & Development, OH&S, Recruitment and Selection -
1990 - 1992
Mount Saint Vincent University
Bachelor of Office Administration, Executive Management Stream
Community
