Experience

Purple Metrics

• Brazil
• Marketing Services
• 1 - 100 Employee

• COO

  • Jul 2023 - Present

  São Paulo, Brazil Leading and doing sales, marketing and customer success while showcasing with data that branding drives results. -- 💜 Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Our… Show more Leading and doing sales, marketing and customer success while showcasing with data that branding drives results. -- 💜 Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Our clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.

• Head of Business

  • Dec 2022 - Jul 2023



ESPM Angels

• Brazil
• Venture Capital and Private Equity Principals

• Founder

  • May 2022 - Present

  São Paulo, Brazil Executive Angel investment association composed by former ESPM students.



Quanto

• Brazil
• Financial Services
• 1 - 100 Employee

• Head of Marketing, Growth & Comms

  • Jul 2022 - Dec 2022

  First marketing leadership hire. Built and led a marketing team based on Product Marketing, Branding, Data and Growth Achievements and key projects: - Part of leadership team, responsible for company level decision making forums - Board meeting narratives and presentation - Supported OKRs implementation across company - Active member of our first version of culture & values project - Brand positioning refresh - Pricing methodology and research - ABM strategy and… Show more First marketing leadership hire. Built and led a marketing team based on Product Marketing, Branding, Data and Growth Achievements and key projects: - Part of leadership team, responsible for company level decision making forums - Board meeting narratives and presentation - Supported OKRs implementation across company - Active member of our first version of culture & values project - Brand positioning refresh - Pricing methodology and research - ABM strategy and implementation partnering with sales - Market research for new product launches

• Head of Marketing & Growth

  • Oct 2021 - Jul 2022

  São Paulo, Brazil

• Growth Marketing

  • Jul 2021 - Oct 2021

  São Paulo, Brazil



Google

• United States
• Software Development
• 700 & Above Employee

• Sales Account Executive, Google Ads

  • Oct 2019 - Jul 2021

  São Paulo Area, Brazil Managing C-suite and senior marketing stakeholders at a $XXM yearly portfolio of high accelerated growth companies (XXX% YoY) and their agencies from industries such as Finance, Startups and Education. Main Achievements: - Selected to be trained as a future leader at Google, representing Brasil, 100 selected around the world. - Sales Excellence Award: Americas region level award for business impact with customer during COVID times - Spot Award for building the first Growth… Show more Managing C-suite and senior marketing stakeholders at a $XXM yearly portfolio of high accelerated growth companies (XXX% YoY) and their agencies from industries such as Finance, Startups and Education. Main Achievements: - Selected to be trained as a future leader at Google, representing Brasil, 100 selected around the world. - Sales Excellence Award: Americas region level award for business impact with customer during COVID times - Spot Award for building the first Growth Academy (w/ Google For Startups) program in Brazil - Spot Award for yearly leading Fintech @Google C-LVL event, cross teams engagements and increased relevance of finance for Google Ads Business

• Growth & Marketing Mentor - Google For Startups

  • May 2019 - Jul 2021

  São Paulo, Brazil Elected to be a Growth & Marketing mentor at Google For Startups. Mentored startups: Vittude, Warren, Celero.

• Sales Account Manager, Google Ads

  • Jul 2017 - Oct 2019

  São Paulo Area, Brazil Consultancy focused on Mid Market Google advertisers. I work providing high touch consultations, product expertise and market insights to improve their business results. Achievements: - Sales Excellence Platinum Award - Highest recognition possible in sales org for driving outstanding results relative to the status quo (1 pod at Americas Region level) - International Rotation: Invited to design a program for Google Mexico's sales team for their Fintech business strategy… Show more Consultancy focused on Mid Market Google advertisers. I work providing high touch consultations, product expertise and market insights to improve their business results. Achievements: - Sales Excellence Platinum Award - Highest recognition possible in sales org for driving outstanding results relative to the status quo (1 pod at Americas Region level) - International Rotation: Invited to design a program for Google Mexico's sales team for their Fintech business strategy (consequence of building strategy successfully in Brazil). - Innovative & High Impactful Spot Award: engaged multiple teams and senior leadership to solve process efficiency of support teams. Drove direct revenue impact in overall Google Brazil Ads business;

• Customer Support, Google Ads

  • May 2015 - Jul 2017

  São Paulo e Região, Brasil Google Ads specialist focused on delivering support and troubleshooting to Google's top GCS advertisers and Key Agencies. Also led projects to improve support's operational metrics. Main Projects • Community Management: responsible for creating educational materials for our scalable channels crossing business needs and asks from Google Advertising Community. • Social support & content: Responsible for all Google AdWords' Brazilian social networks (Facebook, Twitter, Google+ and… Show more Google Ads specialist focused on delivering support and troubleshooting to Google's top GCS advertisers and Key Agencies. Also led projects to improve support's operational metrics. Main Projects • Community Management: responsible for creating educational materials for our scalable channels crossing business needs and asks from Google Advertising Community. • Social support & content: Responsible for all Google AdWords' Brazilian social networks (Facebook, Twitter, Google+ and YouTube) • Customer Experience Program: Quantitative and qualitative analysis and of customer’s surveys and drive actions to improve customer satisfaction with Google ́s support • Revenue programs development 20% Google Projects: • Google Partners Marketing - Community Management • Google SMB Marketing - Growth Engine: SMB Customer stories platform for Brazilian market



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Product Marketing Intern - Windows (B2C)

  • Apr 2014 - Dec 2014

  Brazil Delivered business support for Windows team, providing market analysis and insights (GFK and compete), strategic presentations, product demonstrations and project development for BG and main stakeholders (Retailers, OEMs, and other internal teams). Main Projects • Windows Experience: redesigned value proposition for Brazilian market and executed a plan in different touch points: Promoters, RSPs and events (Brasil Game Show) • Windows Category Management: foster Windows new… Show more Delivered business support for Windows team, providing market analysis and insights (GFK and compete), strategic presentations, product demonstrations and project development for BG and main stakeholders (Retailers, OEMs, and other internal teams). Main Projects • Windows Experience: redesigned value proposition for Brazilian market and executed a plan in different touch points: Promoters, RSPs and events (Brasil Game Show) • Windows Category Management: foster Windows new categories and devices through category and business intelligence > set Microsoft as a trusted advisor for Retailers • Demo Heroes: Created a demonstration contest engaging whole subsidiary in order to increase Demo knowledge and using Interns as a vector for this change • Microsoft Employer Branding: in partnership with HR, built the brand strategy for Microsoft, focusing in Young Talents and started strategic partnerships with Universities (ESPM and FEA)

• HR Intern - HRBP

  • Jul 2013 - Apr 2014

  Brazil Supported HR Business Partner (for Retail, Advertising, Bing and MSN teams) with HR reports, competition analysis, People Scorecard, attrition analysis and Internship program management (community of 150 interns). Main Projects • Challenge Your Future: launch, management and redesign of Microsoft’s Brazilian Internship Program > rated as Benchmark for LATAM. Increasing community from 70 to 150 interns. • Talent Retention: strategic studies about attrition, compete and talent war… Show more Supported HR Business Partner (for Retail, Advertising, Bing and MSN teams) with HR reports, competition analysis, People Scorecard, attrition analysis and Internship program management (community of 150 interns). Main Projects • Challenge Your Future: launch, management and redesign of Microsoft’s Brazilian Internship Program > rated as Benchmark for LATAM. Increasing community from 70 to 150 interns. • Talent Retention: strategic studies about attrition, compete and talent war in order to support HR decision making during a critical moment for Brazilian Sub; • Apps Lab: group project focused on engaging young developers to adopt Windows Platform > initiated partnership with FIAP. This project was rated as TOP 5 interns’ group project and presented to company leadership team.



ESPM Júnior - SP

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Human Resources and Projects Director

  • Mar 2011 - Jun 2013

  Responsible for managing a 70 employees company, training and development, lead the talent acquisition team and hiring process.In the project management side, enhance customer satisfaction, group profile assessment and allocation. Main Projects Be more Jr: An organizational change followed by an internal communication plan focused on improve engagement and team building. 360 evaluation: Redesigned the 360 assessment tool > improved deepness of feedbacks and… Show more Responsible for managing a 70 employees company, training and development, lead the talent acquisition team and hiring process.In the project management side, enhance customer satisfaction, group profile assessment and allocation. Main Projects Be more Jr: An organizational change followed by an internal communication plan focused on improve engagement and team building. 360 evaluation: Redesigned the 360 assessment tool > improved deepness of feedbacks and effectiveness Other roles into ESPM Jr.: Sales Manager - Dec 11' - Jun 12' Marketing Consultant - Sep 11' - Jan 12' Human Resources and Projects Trainee - Mar 11' - Sep 11' Show less