Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.
