Experience

Starts at 60

• Australia
• Technology, Information and Media
• 1 - 100 Employee

• Contributing Writer

  • Nov 2021 - Present

  Recent articles https://startsat60.com/author/louise_bradley Recent articles https://startsat60.com/author/louise_bradley



Louise Bradley Media Solutions

• Australia
• Public Relations and Communications Services

• Owner

  • Jan 2010 - Present

  Social Media Management – Creative Content Specialist/Writer and Editor Strategic Digital Marketer - Scheduling and Analysis, SEO, SERP. Proficiency in many online marketing tools including Hootsuite, Canva Pro, Mailchimp, MentionMapp, Google Analytics and more. PR Professional. Experience in Product Launches/Podcasts/Online Advertising & Promotions/Video Marketing/EMD Facebook Advertising Campaigns/Linkedin for Business/Instagram for Business/Twitter for Business. Local Community Radio Host/Professional Photographer. Blog/website @ louisehbradley.com Created'Miguel’s Spanish Kitchen’ 1st Australian Celebrity Chef App for i Pad/iPhone for Miguel Maestre (Channel 10 The Living Room) in 2011.



Kudos Knowledge Pty Ltd

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2015 - Present

  Strategic marketing advice and content provision. Developing social media channels/website and editorial content across the platform to develop the companies online presence. Strategic marketing advice and content provision. Developing social media channels/website and editorial content across the platform to develop the companies online presence.



Waterline Challenge Foundation

• Australia
• Non-profit Organizations

• General Manager Marketing & Communications

  • Sep 2016 - Present

  Responsible for a variety of projects, both internal and external, across multiple communication channels. On and offline. Created website content, and online presence on major platforms to develop awareness and direct marketing strategy to best effect (using analytics to inform decisions). Liaised with print/tv media to create publicity campaigns. Organised launch/events. See endorsements. Responsible for a variety of projects, both internal and external, across multiple communication channels. On and offline. Created website content, and online presence on major platforms to develop awareness and direct marketing strategy to best effect (using analytics to inform decisions). Liaised with print/tv media to create publicity campaigns. Organised launch/events. See endorsements.



Out Of Africa Restaurant

• Australia
• Restaurants

• Marketing Consultant

  • Feb 2015 - Dec 2017

  Working with Chef Hassan M'Souli to develop a digital marketing strategy online. Creating and implementing launch and publicity events for the restaurant. Working with Chef Hassan M'Souli to develop a digital marketing strategy online. Creating and implementing launch and publicity events for the restaurant.



Newsmodo

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Feb 2014 - Sep 2017

  Freelance writer covering lifestyle, education, health & wellness for a variety of publications in print and online. Freelance writer covering lifestyle, education, health & wellness for a variety of publications in print and online.



MOSMAN EVENING COLLEGE INCORPORATED

• Photography

• Team Manager

  • Apr 2013 - Oct 2015

  Responsible for teacher, student and course admin. Publishing/editing course content. Logistics during college hours. PR and community engagement development via local publishers and online. Responsible for teacher, student and course admin. Publishing/editing course content. Logistics during college hours. PR and community engagement development via local publishers and online.



ActionPad Pty Ltd

• App Developer

  • Mar 2009 - Sep 2012

  Created the first app for a celebrity Chef (Miguel Maestre) in Australia. All content developed in conjunction with Miguel Maestre (recipes) insanely talented photographer - Sitthixay Ditthavong (Fairfax Media) and IT specialists (David Keane/ Big Tin Can) See endorsements). Created the first app for a celebrity Chef (Miguel Maestre) in Australia. All content developed in conjunction with Miguel Maestre (recipes) insanely talented photographer - Sitthixay Ditthavong (Fairfax Media) and IT specialists (David Keane/ Big Tin Can) See endorsements).



Australian Homeopathic Association

• 1 - 100 Employee

• Freelance Editor

  • Jan 2002 - Dec 2006

  Edited and managed the quarterly Newsletter on behalf of the Association. From content to production and initial distribution. Edited and managed the quarterly Newsletter on behalf of the Association. From content to production and initial distribution.



TGB Pearl

• Copywriter

  • Feb 2000 - Nov 2002

  Provided precis of nightly news programme run by TGB Pearl a terrestial tv station based in Hong Kong. Editing news stories to provide content for the website and Tweets for their online audience. Provided precis of nightly news programme run by TGB Pearl a terrestial tv station based in Hong Kong. Editing news stories to provide content for the website and Tweets for their online audience.



Hong Kong Women in Publishing Society (WiPS)

• Hong Kong
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer

  • Feb 2000 - Oct 2002

  Committee Member of HK Women in Publishing. Freelance writer for Peninsula Living, Discovery Bay magazines. Committee Member of HK Women in Publishing. Freelance writer for Peninsula Living, Discovery Bay magazines.



SMC ADVERTISING

• France
• Movies, Videos, and Sound

• National Marketing Manager

  • Feb 1990 - Sep 1993

  Managed three states (NSW, SA & WA) running a small team developing a variety of marketing initiatives. Including promotions, radio/tv/print campaigns. Highlights included working with tv soap E-Street, and creating a K-Mart Christmas competition with NewsCorp and a large scale Railsafe campaign working with strategic government partners. Managed three states (NSW, SA & WA) running a small team developing a variety of marketing initiatives. Including promotions, radio/tv/print campaigns. Highlights included working with tv soap E-Street, and creating a K-Mart Christmas competition with NewsCorp and a large scale Railsafe campaign working with strategic government partners.



Marshall Cavendish

• Singapore
• Book and Periodical Publishing
• 100 - 200 Employee

• Promotions Manager

  • Jan 1986 - Dec 1990

  Managed a department for a new launch ABC1 food magazine (TASTE) based in Soho, London. The original home of MASTERCHEF. Created advertorials, sponsored stories, inbound content, national cookery competitions, promotions, reader offers/subscriptions, lead generation. Worked with both Advertising and Editorial managerial staff to develop in-house campaigns. Organised the annual Park Hyde Hotel event to celebrate Taste’s one year anniversary. Managed a department for a new launch ABC1 food magazine (TASTE) based in Soho, London. The original home of MASTERCHEF. Created advertorials, sponsored stories, inbound content, national cookery competitions, promotions, reader offers/subscriptions, lead generation. Worked with both Advertising and Editorial managerial staff to develop in-house campaigns. Organised the annual Park Hyde Hotel event to celebrate Taste’s one year anniversary.



Mediaweek Magazine

• United States
• Public Relations and Communications Services

• Editorial Assistant/Executive Assistant to Publisher

  • Jan 1985 - Oct 1986

  Part of a young team creating an exciting new media magazine. Junior role, supporting the directors and setting up the logistics for a new team office. Also acted as PA to the Publisher and I learned a huge amount about how a new weekly magazine is put together, and the costs and politics involved. Part of a young team creating an exciting new media magazine. Junior role, supporting the directors and setting up the logistics for a new team office. Also acted as PA to the Publisher and I learned a huge amount about how a new weekly magazine is put together, and the costs and politics involved.



ASK Public Relations

• Public Relations and Communications

• Public Relations Executive

  • Jun 1984 - Nov 1985

  Office and staff admin (interviewing and booking staff for promotional events). Maintaining records/general admin/reception. Supporting owner in lead generation and admin of campaigns. Gained a fascinating insight into the world of PR in London in the early 80's. Office and staff admin (interviewing and booking staff for promotional events). Maintaining records/general admin/reception. Supporting owner in lead generation and admin of campaigns. Gained a fascinating insight into the world of PR in London in the early 80's.