Liv Graff
Small Business Owner at United Barbell- Claim this Profile
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Topline Score
Bio
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Credentials
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Adaptive Certificate
CrossFit, LLC -
Aerobic Capacity Certificate
CrossFit, LLC -
CrossFit Level 2 Trainer (CF-L2)
CrossFit, LLC -
Football Certificate
CrossFit, LLC -
Kids Trainer
CrossFit, LLC -
Mobility Certificate
CrossFit, LLC -
Movement & Mobility 102
The Ready State -
Powerlifting Certificate
CrossFit, LLC -
Weightlifting Certificate
CrossFit, LLC
Experience
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United Barbell
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Small Business Owner
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Aug 2010 - Present
CEO and co-founder for CrossFit and Weightlifting gym serving SOMA, San Francisco. • Mission & values based leadership • Financial planning and decision-making using tools such as SQL & Excel to analyze sales & marketing data • Hiring and mentoring best-in-class coaching staff • Relationship building and communicating with diverse populations • Working with cross-functional teams including accounting, marketing, events, and facilities Office tech: Photoshop, Squarespace, Google (Docs, Sheets, Forms, Ads), Slack, Discord Fitness industry tech: MindBody, SugarWOD, TrueCoach, Strava, Whoop, Garmin, TrainerRoad Show less
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Product Owner - Core Experience
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Jul 2022 - Jan 2023
- Managed a cross-functional global team in 4 countries and 3 timezones. - Acted as a liaison between business, engineering, customer service, and sales to refine and incorporate features based on customer and market demand. - Managed a portfolio of 10+ products. - Worked with integration partner, design team, engineering, and business to manage development of a major Client-facing feature from research & ideation to user story creation & design. - Collaborated with stakeholders to convert business logic into user stories Key achievement: Shepherded four major projects to successful launch within 6 months. Show less
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Cuban Council
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United States
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Advertising Services
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1 - 100 Employee
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Consultant
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2006 - 2010
Full stack software development for boutique interactive design firm. Collaborated with design team to create dynamic, cutting edge products for clients such as Verizon, Google, Astro Studios, Apple, Lifetime, Epitaph Records. Full stack software development for boutique interactive design firm. Collaborated with design team to create dynamic, cutting edge products for clients such as Verizon, Google, Astro Studios, Apple, Lifetime, Epitaph Records.
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SuicideGirls
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Entertainment Providers
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1 - 100 Employee
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CTO
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Apr 2002 - Jul 2006
CTO & Community Manager for SuicideGirls, a global lifestyle brand and social entertainment platform. • Ran tech operations for millions of monthly uniques • Decision-maker for technical direction of company • Product management for every major feature (Payment Platform, Profiles, Blogs, Groups, Events, Chat, Cams, etc) • Created tools to analyze key metrics using SQL • Sourced, hired, and managed design firms and software development contractors Tech stack: PHP, MySQL, HTML, CSS, JavaScript, Photoshop Show less
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Squib
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Web Developer
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Jan 2001 - Dec 2001
• Created email broadcast system for 35,000 Portmans customers using Perl & Qmail. • Created dynamic websites for major Australian companies. • Tech stack: Shell Scripting, Perl, PHP, MySQL, HTML, CSS, Javascript, Photoshop • Created email broadcast system for 35,000 Portmans customers using Perl & Qmail. • Created dynamic websites for major Australian companies. • Tech stack: Shell Scripting, Perl, PHP, MySQL, HTML, CSS, Javascript, Photoshop
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Iguana
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Israel
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IT Services and IT Consulting
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Web Developer
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Jun 2000 - Dec 2000
• Created concept, design & branding for StockNessMonster.com • Used PHP to create graphic charts for the Australia Stock Exchange (ASX) • Tech stack: PHP, MySQL, HTML, CSS, Javascript • Created concept, design & branding for StockNessMonster.com • Used PHP to create graphic charts for the Australia Stock Exchange (ASX) • Tech stack: PHP, MySQL, HTML, CSS, Javascript
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OzEmail
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Technology, Information and Internet
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Web Developer
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2000 - 2000
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Customer Service Representative
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1999 - 2000
Technical Support call center representative for Australian email service
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Web Developer
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1997 - 1999
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Trader
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1997 - 1999
As Assistant Trader, I coordinated the import of foodstuffs from Thailand into New Zealand. * Working directly with large clients & suppliers* Sourcing* Contracts & Legal* International shipping & local freight* Interfacing with NZ Customs* BrandingClient: Heinz Wattie NZ
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