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5.0

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Catherine Lott

It was evident from the beginning of her working at the Area Development Partnership that Leanna was not afraid to take on any task, no matter how important or how minute, and she always completed them with great success. One of her first big jobs was to manage the applications, acceptance, placement and management of vendors for our 2011 HUBFEST - an outdoor festival with over 250 vendors ranging from food to arts and crafts. While it was quite a daunting task, she was up to the challenge. She wasn't afraid to ask questions or respond to vendor inquiries or complaints, and she handled everything like a professional. She did this again for us in 2012. In addition to taking on big projects, she was equally enthusiastic about handling small tasks such as setting up lunch for a meeting, hauling boxes upstairs to storage, distributing flyers around town, putting together booklets, reviewing newspapers, etc. Probably one of the biggest compliments I have is that she was able to juggle many projects at one time and finish them in a timely manner. I found myself creating lists of things for her to do for the entire week, and she would have everything finished by Tuesday or Wednesday, back in my office asking what she could do next -- and if I didn't have something, she always had an idea on the back-burner she could work on. She wrote press releases, created emails, edited the website and came up with new ideas for reaching our wide range of audiences regarding different events and projects, just to name a few. Leanna worked under me for about a year and a half. Once her internship was completed in Spring 2011, I asked her to stay on part-time. I would have loved to have her as a full-time employee, however we were at maximum capacity for staff during her time there. Anyone would be lucky to have Leanna on their staff. She is a very bright young lady and a hard worker, and I've seen her show the ability to both lead and follow.

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • User Experience Manager
      • Mar 2021 - Present
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Sr. Internal Communication Specialist
      • Jan 2017 - Mar 2021

      • Lead projects for internal communications technical platform implementations, improvements, and system upgrades. • Manage the content, design, and improvements for Ochweb, Ochsner’s SharePoint-based intranet. • Maintain Internal Communications metrics, systemwide and regionally, for all platforms. Create analytics reports for leadership and Internal Communications based on trends and key findings for the continuous improvement of employee communications. • Assist in developing and managing annual internal platforms budget and strategic plans for cost-effective day-to-day operations and special projects. Manage multiple vendor contracts, invoices, and relationships. • Manage employee data across multiple platforms, and work with IS data management to troubleshoot data point discrepancies therefore ensuring communications deliverables are met. • Manage event creation, communication publication and analytics for all system events including systemwide events, physician leader events, leadership events and COVID-19 related webinars. • Managed editorial calendar and the creation and publication of systemwide news as well as newsletters for target audiences. Lead annual redesign process for newsletters based on analytics and employee feedback, increased open rates and engagement by an average of 28% and received multiple awards for the final products. • Assisted in creating, editing, and publishing direct physician executive leader communications to the audiences of physicians, APPs, and physician leaders. • Managed communications plans and created content for internal clients such as Information Services and Philanthropy. Assisted in system events, crisis communications, quality and safety initiatives and the Ochsner Blog. • Assisted coordination of physician leader rounding events systemwide in conjunction with the Office of Strategy Management to gain provider feedback and insights on system initiatives and local concerns. Show less

    • 100 - 200 Employee
    • Independent Consultant
      • Oct 2016 - Jul 2020
    • United States
    • Utilities
    • 700 & Above Employee
    • Communication Specialist II
      • Mar 2014 - Jan 2017

      • Implemented a communications strategy designed to inform cross functional staff and internal and external stakeholders and improve engagement. Monitored industry news about the corporation and its competitors and identifies emerging issues. • Assisted with the management of Entergy's graphic standards and market branding, including strategies, materials and communication plans to support and promote major functional initiatives and projects. • Implemented broad-based employee communications, such as executive messaging and employee meetings and newsletters. Collaborated with senior Communications staff on the development of key messages, subject matter and copy. Coordinated layout, production and distribution. • Researched, cultivated knowledge of and utilized social media to communicate key Entergy messages. Evaluated and recommends usage for optimal positive exposure for the Company. Provided technical guidance to colleagues on usage. • Provided assistance to colleagues on communications campaigns, including Public Relations and Marketing. • Supported response to media and other external stakeholders. Managed logistics for press conferences and special events. • Assisted in establishing editorial or departmental standards. Edited the work of and/or provide guidance and direction to other staff members. Show less

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Independent Communication and Events Coordinator
      • Jul 2012 - Sep 2014

      • Work with outside event planning companies to ensure quality events and success • Coordinates with event planning companies to increase sales, marketing and customer relations • Hootsuite University Certified • Work with outside event planning companies to ensure quality events and success • Coordinates with event planning companies to increase sales, marketing and customer relations • Hootsuite University Certified

    • Freelance Project Manager
      • Sep 2012 - Jan 2014

      Contractor for Entergy's 100th Anniversary Celebration. -Organizing and publishing year long social media timeline -Creating, ordering and distributing 100th Anniversary merchandise for fundraising purposes -Organizing and archiving photos, facts and videos from 1913 to present Contractor for Entergy's 100th Anniversary Celebration. -Organizing and publishing year long social media timeline -Creating, ordering and distributing 100th Anniversary merchandise for fundraising purposes -Organizing and archiving photos, facts and videos from 1913 to present

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications and Special Events Intern
      • Jan 2011 - Aug 2012

      • Collaborated with director in all event planning activities including five annual events, two monthly networking events and Pine Belt Young Professionals (PBYP) - HUBFEST (Annual outdoor festival) - Membership Appreciation (Annual membership drive) - ADP Corporate Golf Challenge - Great Pine Belt Expo (Annual business-to-business and business-to-consumer trade show) - Annual Meeting - First Friday (Monthly meeting with keynote speaker) - Business After Hours - Pine Belt Young Professionals --------------------------------------------------------- • Assisted director in all communications activities - Preformed daily social media and website updates for the ADP and PBYP - Assisted in writing and editing and press releases and articles for bi-monthly newsletter - Collaborated in creating advertisements, invitations and promotional material to reach target market - Participated in live radio interviews - In charge of producing media archives for ADP, PBYP and the Hattiesburg area - Took photos at all events Show less

    • United States
    • Events Services
    • Freelance
      • 2012 - 2012
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • v.p. Programming
      • Nov 2010 - Dec 2011

      • Coordinate chapter calendar for Executive Offices for designated semesters. • Create and plan sisterhood events including monthly events, semester chapter retreats, senior programming and Anchors of Discovery Programs. • Communicate between Regional Advisor and university chapter members. • Coordinate chapter calendar for Executive Offices for designated semesters. • Create and plan sisterhood events including monthly events, semester chapter retreats, senior programming and Anchors of Discovery Programs. • Communicate between Regional Advisor and university chapter members.

    • Information Services Student Worker
      • Jun 2009 - Apr 2011

      • Managed Information Services desk and assisted patrons with all questions and concerns • Participated and assisted in transition of databases throughout the entire campus • Managed Information Services desk and assisted patrons with all questions and concerns • Participated and assisted in transition of databases throughout the entire campus

    • Dance Instructor
      • Aug 2006 - Jul 2008

      • Taught and managed classes in Tap, Ballet, Jazz and Tumbling for children from ages 2-15 • Assisted in coordinating annual recital as well as community events • Taught and managed classes in Tap, Ballet, Jazz and Tumbling for children from ages 2-15 • Assisted in coordinating annual recital as well as community events

Education

  • University of Southern Mississippi
    Bachelor of Arts (B.A.), Public Relations
    2008 - 2012
  • Jackson High School
    2004 - 2008
  • Hootsuite University
    2013 -

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