Main Street Wilmington Program Director / Senior Brand & Marketing Manager

• Mar 2018 - Present

Project & Communication Coordinator

• Jun 2008 - Present

In this hybrid position I am responsible for data collection, computerized entry and dissemination of data that is necessary to support the mission of the Business Improvement District. I also provide support for the Main Street Wilmington program and Administrative division.• Work with a variety of external customers by handling merchant accounts, marketing, sales, internet listings, event coordination, developing client needs, and provide customer support and follow-up meetings.• Continually attend training sessions, develop business-to-business skills, meet targeted goals, build professional relationships with a diverse customer base and work as lead administrator of a new company database system.• Assist in coordination of special events including payment, promotions, graphics, set-up and photography and videography.• Provide administrative and clerical support such as A/R and A/P support, payroll, human resources, workers comp claims, lien contracts, meetings, schedule activities and events, maintain employee files and complete quarterly, annual, self-assessment and executive board reports.• Communication coordinator of press releases, correspondences, newsletters, brochures, maintain and manage company webpage, social media accounts and design company graphics. • Served as lead on several projects and received State of Delaware award and City of Wilmington, City Council Resolution for outstanding design project.

Main Street Wilmington Manager / Senior Brand & Marketing Manager

• Mar 2018 - Present

Senior Brand Marketing Manager

• 2018 - Present

Softline Merchandise Coordinator

• 2007 - 2008

• Understand & implement the forces that drive profitable sales, margins, expense control, & client services.• Monitor store process, progress, & results.• Travel to various stores in the district to ensure proper merchandise standards are met & all new products are processed & displayed in a timely manner.• Use appropriate approaches & skills for situations to generate solutions.• Establish quality interpersonal relationships with colleagues & motivate team members.• Work in a changing environment & use effective problem solving skills.• Analyze trend forecasts, complete floor moves, resets & merchandise presentations.

Visual Merchandise Manager

• 2006 - 2007

• Maintain a clear understanding of current industry trends to attract customers and maximize revenue.• Manage, direct and develop the skill sets of staff in the performance of their duties.• Plan and coordinate interior displays to reflect the company’s vision across all departments. • Participated in the successful openings of several new stores and created displays for regional commercials. • Complete standard and specialized reports, highlighting any opportunities for improvement.• Train associates and develop in-store relationships to maximize opportunities.• Work with vendors and brand specialists to develop and complete fixture orders and placement set-ups. • Routinely attend industry trade shows to enhance and maximize my visual merchandising knowledge.