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Credentials

  • Creating Entrepreneurial Change
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Sep, 2024
  • Advanced Branding
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Branding Foundations
    LinkedIn
    Sep, 2021
    - Sep, 2024
  • CIM ACIM Member
    CIM | The Chartered Institute of Marketing
    Jul, 2023
    - Sep, 2024
  • CIM Affiliate Studying Member
    CIM | The Chartered Institute of Marketing
    Oct, 2022
    - Sep, 2024

Experience

    • Sri Lanka
    • Travel Arrangements
    • 1 - 100 Employee
    • Manager Tours
      • Oct 2022 - Present
    • Sri Lanka
    • Travel Arrangements
    • 1 - 100 Employee
    • Manager Operations
      • Jun 2017 - Sep 2020

      Andrew the travel company ltd or better known in the trade as "Andrews Travels" is an independent tour operator commencing business in 1960 and has been a pioneer in the tourism market of Belgium by participating at the Brussels travel fair almost from its inception introduced Sri Lanka as a tourist destination to the Belgian market. Key responsibilities • Designing tour programs for foreign clients, events coordination with the hotels and preparing and guiding tailor-made costing for tourists. • Overseeing Visitor Center marketing strategies to improve the tourism operation of the company. • Developing integrated marketing, advertising, press releases, all aspects of tourism social media marketing and public relations strategies and tactics; identifying target demographic, monitoring competition, and adjusting strategies accordingly. • Maintaining current working knowledge tourism assets, and consistently researching for potential new areas of asset development. • Responsible for entire HERTZ car rental operation including fleet management and brand promotion in Sri Lanka. • Supervising reservation process and customer care. • Analyzing monthly and annual revenue generation. • Developing and maintaining partnerships with other local and foreign organizations, the local and foreign business communities, surrounding communities, and regional marketing and economic development boards. • Identifying potential opportunities, working closely with the franchisor and customers in order to secure a good relationship. Show less

    • Relationship Manager
      • Jul 2015 - Jun 2017

      Lidechsi (Private) Limitied, one of the leading Indenting Representatives in Sri Lanka, with expertise and international standards, has been servicing and supplying publishers, Printers and Corrugates Industrialists since 1984. Representing Paper Mills, Traders and Converters from Swededn, Unites Kingdom, Finland, Russia, Canada, North America, Dubai, India, Singapore, Malaysia, Indonesia, Hong Kong, Australia and New Zealand for Paper and Paper Board such as Newsprint, Duplex Board, Sack Kraft, Kraft Liner Board, Test Liner Board, Medium (Fluting), Woodree Writing and Printing Papers etc. key responslities * Mainly handling overseas market *Focusing on growing developing existing international customers and high end local customers, together with generating new business. * Acting as the key interface between the customer and all relevant divisions. *Researching the latest products and regulations * Identifying possible sales opportunities and generating new business for the company. * Playing an integral role in new business pitches and hold responsibility for the effective on- boarding of new clients. *Responsible for the development and achievement of sales through the direct sales channel. * Write business plans for all current and opportunity tender business. Show less

    • Sri Lanka
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Management Executive
      • Aug 2014 - Jun 2015

      The Ceylon Chamber of Commerce (CCC), being the first Chamber to be established in Sri Lanka, is the prime mover of the Chamber movement in Sri Lanka. It was also the first Chamber to be represented in the Senate and House of Representatives in the days of Ceylon, first to be accepted as an affiliate member of Confederation of Asia Pacific Chambers of Commerce & Industry (CACCI) in 1983.The CCC - the legendry institution in the Asia Pacific region, reached another milestone in 2016 by completing 177 years of exemplary service to the business community in Sri Lanka. Key responsibilities Bilateral Business Councils, an integral part of the Ceylon Chamber of Commerce (CCC), play a vital role in the promotion of international business. The main activity of the Councils is expansion of business between Sri Lanka and the partner country. • Managing seven separate Business Councils - Sri Lanka – China Business Council - Sri Lanka – Malaysia Business Council - Sri Lanka – Korea Business Council - Sri Lanka – Germany Business Council - Sri Lanka – Canada Business Council - Sri Lanka – NORDIC Business Council - Sri Lanka – France Business Council • Promotion of trade, investment, joint ventures and services including tourism between Sri Lanka and the respective countries. • Handling trade delegations and organizing business one to one sessions- Inward missions • Organizing trade delegations to countries on Outward missions and collaborating with various chambers. • Writing Press Articles in relevance with various trade and investment • Organizing of business Seminars, business Luncheon Meetings, and business forums with high profiled keynote speakers in order to activate member participations from organizations. • Organizing Business Matchmaking Sessions Show less

    • Business Unit Coordinator
      • Jun 2011 - Oct 2014

      Brandix is one of the largest clothing manufacturers in Asia, with a wide network of inter-related companies and factories in Sri Lanka and overseas.Key responsibilities • Handling Business Unit internal projects , implementing systems and procedures in order to improve the process • Monitoring Business Unit’s KPI s to make sure a smooth process • Reviewing Business Unit performance and generating recommendations • Collaborating with business unit counterparts to establish new account marketing goals and developing strategic and tactical plans to achieve them • Assisting the management to improve their CRI (customer relationship indices) score in all customer maps • Ensuring an effective data management with high level of accuracy and attention to detail • Working with cross-functional teams to develop quarterly investment and annual budget plans for the Business Unit • Assisting with the development of proposals and follow up on outcomes and track proposal success ratio. • Assisting with the planning, organization and execution of activities such as trainings, client receptions. Show less

    • HR Trainee
      • Sep 2011 - Mar 2012

      • Ensuring an effective on boarding process • Maintaining HR administrative functions efficiently • Ensuring effective maintenance of leave and attendance system of executives • Ensuring an effective and efficient Training and development process • Coordinating R&R (reward and recognition) activities , maintaining R&R data base and coordinating employee engagement tools

    • Management Trainee
      • Mar 2011 - Sep 2011

      • Successfully completing undergoing training, Studying HR and other Management functions

Education

  • CIM | The Chartered Institute of Marketing
    Postgraduate Diploma in Professional Marketing, Marketing
    2022 - 2022
  • University of Colombo
    Master of Business Administration (MBA), Business Administration and Management, General
    2013 - 2015
  • University of Colombo
    Post Graduate Diploma, Business Management
    2012 - 2013
  • University of Colombo
    BSc, Bio Science
    2008 - 2011
  • Visakha Vidyalaya Colombo
    High School, Bio Science
    1998 - 2007

Community

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