Kristina Pavlova

Brand Manager at Buldent
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Contact Information
us****@****om
(386) 825-5501
Location
Sofia, Sofia City, Bulgaria, BG

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Ines Subashka

Kristina is a highly skilled and adaptable person. First, she started managing our online store. Not long after that, I saw how good she was at managing different processes and making sure we meet all our deadlines. When there is a problem to be solved, she always finds a couple alternatives and helps in choosing the best one for the company. She has great skills in communicating with clients. Kristina is great at everything that has to do with organization - seminars and other events. She takes care for the little details and makes sure everything is on point. She is a responsible person and her set of different skills, makes her perfect for a lot of different positions that involve management, event organization, marketing, client communication. She is great at team work and contributes to a positive work environment.

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Credentials

  • Excel 2010 Certification
    New Horizons Computer Learning Centers
    Jan, 2014
    - Nov, 2024
  • Certificate in advanced English
    Cambridge Assessment English
    Jan, 2007
    - Nov, 2024

Experience

    • 1 - 100 Employee
    • Brand Manager
      • Nov 2022 - Present

    • Bulgaria
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Manager Beers, Waters and Energy drinks
      • Nov 2021 - Nov 2022

      - Developing and implementing the annual brand plans for products in 3 different categories- Analyzing brand performance, monitor market trends and research competitors’ activities to identify opportunities- Communicating closely with brand owners regarding the brands' performance and coordination of the marketing plan- Implementing and coordinating advertising and promotional activities in line with the approved plans- Close collaboration with creative and BTL agency- Taking part in the process of demand planning and pricing- Preparing regular monthly reports- Efficiently managing the A&P budget

    • Trade Marketing Specialist
      • Jan 2021 - Oct 2021

      - Preparing and coordinating annual plans for marketing activities by brand- Preparing and managing budgets for the production of advertising materials and other marketing activities- Providing sales force with POSMs for different campaigns- Working closely with creative and BTL agencies- Working in collaboration with Brand Marketing team to prepare POSMs according to global assets - Managing the production process of local value added packs- Managing the process of store branding

    • Bulgaria
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2018 - Apr 2020

      - Management of all company projects from conception to delivery- Management and development of online store - Communication with vendors- Development of store marketing strategy- Organization of sport events and seminars- Management of IFS Gyms- Preparing financial reports - Ordering promotional materials - Management of all company projects from conception to delivery- Management and development of online store - Communication with vendors- Development of store marketing strategy- Organization of sport events and seminars- Management of IFS Gyms- Preparing financial reports - Ordering promotional materials

    • Denmark
    • Food and Beverage Services
    • 700 & Above Employee
    • Trade Marketing Specialist
      • Feb 2014 - Feb 2018

      - Initiating, planning and leading the implementation of national and regional consumer and trade promotions and channel marketing programs in the Off Trade in coordination with the sales force, Brand Marketing and other related parties- Evaluating all activities with focus on profitability and consistency with marketing strategy- Providing sales force with necessary POSMs to facilitate new launches on the market- Followed-up in-outlet execution of trade marketing programs and promotions- Analyzing markets' needs of tangible assets - Working closely with BTL agencies

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Sales Support Assistant
      • Feb 2013 - Feb 2014

      - Worked closely with trade representatives- Managed several databases- Worked with SAP- Issued credit notes and accounted invoices - Coordinated promotions and trade allowances - Worked closely with trade representatives- Managed several databases- Worked with SAP- Issued credit notes and accounted invoices - Coordinated promotions and trade allowances

    • Bad Debts Specialist at Blizoo
      • Dec 2010 - Mar 2012

      - Informing customers about belated payments- Working with databases and billing systems- Offering additional products - Informing customers about belated payments- Working with databases and billing systems- Offering additional products

Education

  • International Business School (IBS) - Bulgaria
    Professional Qualification, Digital Marketing
    2018 - 2019
  • University of national and world economy
    Master's degree, Finance, General
    2012 - 2013
  • University of national and world economy
    Bachelor's degree, Marketing
    -

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