Experience

Wemyss Malts
• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee
• Brand Manager

  • Jul 2021 - Present

NKD Pizza International
• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee
• B2B Communications Manager

  • Jul 2020 - Jul 2021


TRG Concessions

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Marketing Manager

  • Nov 2018 - Jul 2020

  • Works closely with MD, Head of Marketing and wider marketing team to create the annual brand plans, across group seasonal campaigns and menu development, for an award winning multi brand food and beverage company based in the UK travel sector • Works with our partners (UK airports, Network Rail) to deliver their plans into our business and promote the Concession marketing plans in theirs • Works with our franchise partners teams (brands include Wagamama, Costa, Brewdog, Giraffe, Barburrito, Archie’s and Shake Shack) to make sure that brands guidelines are delivered whilst creating marketing campaigns for travel/airport environments • Works with external agencies & operations to deliver promotional campaigns set out in the brand plans. • Develops the divisional pricing strategy and ensure all price updates and changes are executed in an accurate / timely manner



Zizzi Restaurants

• United Kingdom
• Restaurants
• 700 & Above Employee

• Assistant Brand Manager

  • Jan 2018 - Nov 2018

  ▪ Project managed the execution, timeline, distribution and follow up of all marketing materials for restaurants, ensuring the brand tone of voice/look and feel and menu engineering (naming, ingredients and dietary, pricing, mix layout) was perfectly executed ▪ Lead creation of restaurant photography assets: gathered input from the wider team on what’s needed, then closely collaborated with Product Manager and production team to deliver a best-in-class suite of assets, on time and within budget ▪ Demonstrated excellent attention to detail to ensure all final materials are thoroughly proof-read and right first time. ▪ Input into wider campaign design and planning (e.g. Christmas or new menu launch), and brought ideas on how to amplify in restaurant ▪ Full responsibility for in restaurant POS marketing budget(£300,000k+) ▪ Brought insight from outside (competitors and the wider industry) to inform the brand’s thinking on in- restaurant materials, photography assets and wider campaigns. ▪ after as day-to-day contact for cover-driving partners (e.g. Deliveroo, OpenTable) including looking for new & innovative opportunities to develop these channels ▪ Maintained relationships with supplier brand partners (e.g. Peroni, Aperol) and utilised relationships to create creative ways to achieve successful campaigns, staff incentives and customer experiences



Nando's UK & IRE

• United Kingdom
• Restaurants
• 700 & Above Employee

• Marketing Executive

  • Jul 2015 - Jan 2018

  • Managed the design, production and distribution of relevant bespoke collateral to aid restaurants to drive sales. This also includes liaising with creative agencies/copy writers to maintain a consistent look and feel of artwork and tone of voice across all regional assets • Managed the development and day to day running of the Web2Print system. This included the processing of restaurant orders, dealing with restaurant inquiries and the continuous improvement of the system itself in conjunction with the print provider • Delivered comms to restaurants on the execution of specific national campaigns. This included in-restaurant, calendar based and advertising campaigns • Supported the Regional Marketing Managers in the execution of general sales driving activities within the regions, ensuring that all relevant generic collateral is made accessible to the restaurant teams through the daily management of the distribution house