Founder & Executive Advisor

• Apr 2019 - Present

Helping clients make sense of their customers’ decisions - the unlock to increasing conversion, creating and growing business. Fast. I do this by leveraging behavioral economic insights, data and the fact that human decision making isn’t rational. Behavioral business design. Because customers aren’t rational. They’re human. Helping clients make sense of their customers’ decisions - the unlock to increasing conversion, creating and growing business. Fast. I do this by leveraging behavioral economic insights, data and the fact that human decision making isn’t rational. Behavioral business design. Because customers aren’t rational. They’re human.

Head of Motors Consumer Selling | Bilbasen & DBA (eBay Classifieds Group brands)

• Mar 2017 - Mar 2019

Achievements include:• Significant business growth (conversion, average order value, revenue and margin) through use of new business models, product portfolio design and optimization of existing UX.• Successful leadership and retention of team through 2+ years of significant organizational change.Business owner of consumer car sales covering both C2C and C2B at Denmark's two leading online marketplaces for used cars: #1) Bilbasen (autos vertical) and #2) DBA (general classifieds horizontal). Responsible for the management and development of the businesses including platform vibrancy and revenue streams as well as operating team and external partners. Hence, heavily involved in target/OKR setting and follow-up on weekly forecast and review meetings. Lead contract negotiator. Competitor monitoring lead and developer of market strategy for double-digit user base growth. Heavily involved in product development and hypotheses testing including daily dialogue with developers (from backend to frontend across iOS, Android and responsive web), product, SEM and SEO managers as well as conducting full-funnel conversion analyses and other product analytics. Cross-functional involvement covering all functions from Sales, Marketing, Customer Service, Finance and Legal to Product, Tech and Site Operations. Show less

Head of Business Development and Revenue Management | DBA (an eBay Classifieds Group brand)

• Mar 2015 - Mar 2017

Achievements include:• Development and launch of DBA's subscription membership - pioneering subscriptions and recurring revenue within eBay Classifieds Group.• Development and launch of DBA's integrated shipping solution - the first of its kind within eBay Classifieds Group.Business owner and management team member at Denmark’s largest online marketplace, DBA (www.dba.dk), covering both C2C and B2C. Responsible for the management and development of the business including platform vibrancy and revenue streams as well as leading the Biz Dev team and external partners. Hence, heavily involved in target setting and follow-up on weekly forecast meetings and quarterly operational reviews. Lead contract negotiator. Lead on strategic vertical plays and M&A cases. Cross-functional involvement covering all functions from Sales, Marketing, Customer Service, Finance and Legal to Product, Tech and Site Operations. Show less

Supply Coordinator | Product and Supply Coordination (concurrent responsibility)

• Jul 2014 - Feb 2015

Ensured product supply by facilitating communication between and coordinating with relevant internal and external (alliance partner) stakeholders across numerous functional domains.• Supply successful at 100+% increase in demand.• 12 products put into production and ready for launch with only months' notice.

Strategic Project Manager | Customer Relationship Management

• Dec 2012 - Feb 2015

• Lead the transformation of Novozymes’ approach to supply chain service delivery in order to increase scalability of operation.• Lead end-to-end value chain projects with Novozymes’ largest accounts and alliance partners optimizing the joint value chains across numerous functional domains.• Global Strategic Account Team member.

Team Leader | Supply Operations

• Sep 2011 - Dec 2012

Responsible for performance and development of 18 direct reports and department as a whole. Member of the management team of Novozymes' Danish liquid formulation plant.• 10% productivity increase.• All time high Novozymes AIB audit score.

Project Manager | Formulation & Warehousing

• May 2010 - Aug 2011

Worked to streamline Novozymes’ supply chain and secure future operational capacity.

Management Consultant

• Sep 2007 - Apr 2010

Helped clients grow and streamline their businesses be it through increased output or efficiency – or both. Worked primarily with process improvement and design, business development, performance management and organizational analysis in the public, financial, energy, advertising, postal and educational sectors/industries. Helped clients grow and streamline their businesses be it through increased output or efficiency – or both. Worked primarily with process improvement and design, business development, performance management and organizational analysis in the public, financial, energy, advertising, postal and educational sectors/industries.

Owner and Independent IT Consultant

• Aug 2003 - Jun 2007

Focussed on hard- and software services as well as website build and maintenance. Covered all areas of the business from sales to service delivery. Focussed on hard- and software services as well as website build and maintenance. Covered all areas of the business from sales to service delivery.

Board Member of the Student Union/Government

• Feb 2003 - Feb 2004

Team Leader | Tutors of Informatics Freshmen

• Mar 2002 - Feb 2003

IT Manager

• Jan 2002 - Jul 2003