Experience

Alaska State Fair

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Community and Corporate Partnerships

  • Nov 2016 - Present

  In addition to marketing and communication duties, I identify and develop sponsorship and advertising opportunities; managing the delivery of benefits to donor and sponsorship sources to ensure that they are recognized appropriately; create fundraising and networking strategies; research prospective sponsor, individual & institutional cash donors; secure budget relief sponsors from Fair suppliers & providers. Develop and coordinate hospitality opportunities for sponsors and VIP's; manage requests for donations and distribution of gifts within budget limits; develop and manage sponsorship and community relations budget to reach or exceed revenue and stay within expense projections. Track and prepare reports on progress for contracting & securing sponsors.Develop relationships with business leaders, service organizations, non-profits, community leaders and legislators.Represent the Fair at statewide events to foster healthy relationships.Create and deliver presentations for community outreach, Fair annual meeting and concert launch. Mentor & provide training to Web Designer and Social Media Manager during assumption of duties and manage temporary staff and volunteers.Assume duties of the Director of Marketing & Communication in their absence when needed. Advance the mission and vision of the Alaska State Fair by building our brand around the core values, vision, and mission developed by the Board of Directors. Collaborate in the development of a Fair social media program that will provide content, recognition & add value to sponsors and community partners.Identify and develop sponsorship and advertising opportunities; manage delivery of benefits to donor and sponsorship sources to ensure that they are recognized appropriatelyCreate fundraising & networking strategies; research prospective sponsor, individual and institutional cash donors; secure budget relief sponsors; and develop and coordinate hospitality opportunities for sponsors & VIP's. Show less

• Marketing and Communication Manager

  • Feb 2014 - Jan 2017

  Participate in community events and activities to strengthen and improve community relationships.Build mutual trust and loyalty by listening and addressing stakeholder concerns.Enhance awareness of the importance and value of the Alaska State FairDevelop community relations and social media plans with goals, objectives, strategies, esearch and evaluate to inform, educate, engage, or entertain stakeholders.Work with talent buyer and artists’ agencies on concert series promotion, asset management, media co-promotion, and cash sponsor approvals. Ensure Fair brand is built around the core values, vision, and mission developed by the Board of Directors. Mentor and provide training to Marketing Coordinator during assumption of duties and manage seasonal staff and volunteers. Maintain an active role and memberships in Palmer and Wasilla Chambers, Mat-Su Visitors Bureaus, and AMA and PRSA/Alaska Chapters.Engage regularly and consistently with online community through effective social media, channel management and content creation, promotions, and outreach initiatives.Continue to represent Alaska State Fair at public events; manage full-time marketing staff as instructed by Director of Marketing & Communication.Participate in radio or TV interviews when requested; simplify complex communications for consumer audience and partners. Show less

• Community Relations & Social Media Coordinator

  • Jan 2012 - Jan 2014

• Marketing Coordinator

  • Jan 2010 - Dec 2012



Valley Performing Arts

• Volunteer Director

  • Nov 2008 - Nov 2014

  The Story of the Velveteen Rabbit Nov 2014Jane Austin's Sense & Sensibility Jan 2013Jane Austin's Pride & Prejudice Sept. 2010Jean Sheppard's A Christmas Story Nov. 2008

• General Manager/Marketing Director/Ticket Manager

  • 2006 - 2010