Kathy Cully
Freelance Media Director at ZWO- Claim this Profile
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Bio
Josh Sarpen
I really enjoyed working with Kathy for two and a half years. She is gifted at working with all kinds of people, and I was always impressed with her positivity in any business situation. Additionally, she is very comfortable managing multiple projects and clients with various needs, timelines, and temperaments.
Josh Sarpen
I really enjoyed working with Kathy for two and a half years. She is gifted at working with all kinds of people, and I was always impressed with her positivity in any business situation. Additionally, she is very comfortable managing multiple projects and clients with various needs, timelines, and temperaments.
Josh Sarpen
I really enjoyed working with Kathy for two and a half years. She is gifted at working with all kinds of people, and I was always impressed with her positivity in any business situation. Additionally, she is very comfortable managing multiple projects and clients with various needs, timelines, and temperaments.
Josh Sarpen
I really enjoyed working with Kathy for two and a half years. She is gifted at working with all kinds of people, and I was always impressed with her positivity in any business situation. Additionally, she is very comfortable managing multiple projects and clients with various needs, timelines, and temperaments.
Experience
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ZWO
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Media Director
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Apr 2017 - Present
Responsible for national media strategic development and activation for Beltone, a medical hearing device company. Provides media insight and direction in new business. Responsible for national media strategic development and activation for Beltone, a medical hearing device company. Provides media insight and direction in new business.
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Initiative
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India
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Appliances, Electrical, and Electronics Manufacturing
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General Manager/SVP Client Director, Strategy
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1998 - Feb 2017
Served as General Manager for the San Diego Initiative office responsible for 22 employees. Office was a top profitability performer among U.S. network. Responsibilities included: -Developed and managed effective media communications strategies and activation -Managed key client relationships -Team leader for office's largest national account: Albertsons/Safeway -Account direction and management -Collaborated with vendor partners to create added value promotions -Established and monitored KPIs for communication campaigns -Wrote RFP responses and pitch decks -Directly or in conjunction with agency partners, played a major role in securing new accounts Show less
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Kresser Craig
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United States
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Insurance
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VP/Account Director
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1988 - 1998
Lead Account Director on major agency accounts: Albertsons, Kaiser Permanente, ARCO, am/pm mini markets. Worked closely and contributed to all facets within full service ad agency: research, strategy, creative development, media, and production. Lead Account Director on major agency accounts: Albertsons, Kaiser Permanente, ARCO, am/pm mini markets. Worked closely and contributed to all facets within full service ad agency: research, strategy, creative development, media, and production.
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Foote, Cone & Belding
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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1984 - 1988
Account Director on national Albertsons account, functioning as key day-to-day contact for VP, Marketing. Provided agency oversight on creative and media requirements for active multi-regional retail chain. Account Director on national Albertsons account, functioning as key day-to-day contact for VP, Marketing. Provided agency oversight on creative and media requirements for active multi-regional retail chain.
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Education
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UCI
Bachelor's degree
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