Experience

AUTO ONE GROUP

• Canada
• Retail Motor Vehicles
• 1 - 100 Employee

• Digital Brand and Growth Manager

  • Jun 2023 - Present

  • Manage AUTOONE Group’s marketing initiatives, including but not limited to social media, email marketing, radio ads, print ads, corporate sponsorships, and more. • Research and present additional business opportunities, such as partnering with vehicle subscription companies in order to provide financing, to senior management. • Work with independent used car dealers to provide leasing support and streamline their retail leasing process. • Manage AUTOONE Group’s marketing initiatives, including but not limited to social media, email marketing, radio ads, print ads, corporate sponsorships, and more. • Research and present additional business opportunities, such as partnering with vehicle subscription companies in order to provide financing, to senior management. • Work with independent used car dealers to provide leasing support and streamline their retail leasing process.



Cocktail Companions

• Founder/Owner

  • Aug 2021 - Present

  • Cocktail Companions intends to become an expert in at home entertaining by offering a range of cocktail focused products such as dehydrated garnishes, glass rimmers, and simple syrup kits as well as creative drink recipes and tips for successful entertaining. • Developed and manage the company’s e-commerce platform and sales outreach, securing listings in eight stores across two provinces and driving over 100 weekly website visitors. • Created the content strategy for the brand. Regularly develop, edit, post, and monitor both organic and paid social media content, in order to share recipes and tips, as well as showcase products available for sale. The brand’s Instagram account has grown from 0 to 680 dedicated followers with an average engagement rate of approximately 15%. Show less



Esprit

• Tunisia
• Higher Education
• 500 - 600 Employee

• Brand Representative on TSC

  • Feb 2022 - Present

  • Appear on air, discussing and promoting seasonal fashion lines, in order to increase online and telephone sales. Resulting in average sales of $14,800 per show. • Use brand details, seasonal trends, and fabric details to develop style opportunities for each clothing item included in the show. • Work with different hosts, communication managers, and directors to execute the live show seamlessly. • Appear on air, discussing and promoting seasonal fashion lines, in order to increase online and telephone sales. Resulting in average sales of $14,800 per show. • Use brand details, seasonal trends, and fabric details to develop style opportunities for each clothing item included in the show. • Work with different hosts, communication managers, and directors to execute the live show seamlessly.

• Digital Brand Strategist

  • Sep 2020 - Jul 2021

  • Managed the brand’s Social Media accounts by planning, implementing, and monitoring both organic and paid posts as well as ensuring regular engagement with the community; resulting in the growth from approximately 500 Instagram followers to over 2000. • Designed and implemented monthly email campaigns for the brand’s past, present, and prospective customers. • Worked with the brand’s senior management, as well as photographers, videographers, and influencers to create relevant and engaging content featuring available inventory. Show less



Northbridge Financial Corporation

• Canada
• Insurance
• 400 - 500 Employee

• Customer Experience & Innovation Coordinator

  • Oct 2019 - Sep 2020

  • Assisted in planning, running, and participating in a design sprint focused on the innovation and development of an Insurance Risk Calculator, to assist customers in understanding their business risks. • Streamlined customer communications, with the creation of email response templates, the organization of multiple inboxes, and the introduction of detailed forwarding instructions based on the content and urgency of the email. • Managed brand reputation and assisted in maintaining an average 3.9 Google rating, across all three brands, by monitoring, responding to, and collecting customer inquiries and testimonials. Show less



Contently

• United States
• Software Development
• 1 - 100 Employee

• Freelance Writer

  • Jan 2019 - Oct 2019

  • Pitched relevant story ideas for local marketing groups • Researched and wrote engaging article posts • Reviewed feedback and make appropriate edits before publishing • Pitched relevant story ideas for local marketing groups • Researched and wrote engaging article posts • Reviewed feedback and make appropriate edits before publishing



RBC

• France
• Design Services
• 1 - 100 Employee

• Marketing Analyst

  • May 2018 - Aug 2018

  • Curated information and wrote content for an internal monthly newsletter in order to increase employee engagement within the group. • Researched, wrote, and designed documents regarding best practices and emerging trends in banking methods and technology. • Organized and ran a 6-week long idea generation and pitch challenge called Thinkubator in order to foster collaboration and innovation. • Curated information and wrote content for an internal monthly newsletter in order to increase employee engagement within the group. • Researched, wrote, and designed documents regarding best practices and emerging trends in banking methods and technology. • Organized and ran a 6-week long idea generation and pitch challenge called Thinkubator in order to foster collaboration and innovation.



Dash Hudson

• Canada
• Software Development
• 100 - 200 Employee

• Marketing Intern

  • Sep 2017 - Dec 2017

  • Researched and developed content for industry benchmarks, company case studies, and Quora posts. • Tracked and recorded marketing KPI’s across a number of marketing initiatives in order to create, update and present a monthly marketing dashboard. • Assisted in the creation of the first Dash Hudson magazine through research and data compilation • Researched and developed content for industry benchmarks, company case studies, and Quora posts. • Tracked and recorded marketing KPI’s across a number of marketing initiatives in order to create, update and present a monthly marketing dashboard. • Assisted in the creation of the first Dash Hudson magazine through research and data compilation



Nova Scotia Business Inc. (NSBI)

• Canada
• International Trade and Development
• 1 - 100 Employee

• Online Marketing Research Assistant

  • Jan 2017 - Apr 2017

  • Developed, drafted, and posted social media content on behalf of Nova Scotia Business Inc across all of their social platforms. • Conducted detailed sector specific and SEO research to be incorporated into the website content and used in an SEM campaign. • Updated and provided timely reports on the performance and analytics of each of the social media platforms. • Developed, drafted, and posted social media content on behalf of Nova Scotia Business Inc across all of their social platforms. • Conducted detailed sector specific and SEO research to be incorporated into the website content and used in an SEM campaign. • Updated and provided timely reports on the performance and analytics of each of the social media platforms.



AutoOne Group

• France
• Software Development

• Associate, Legal and Finance

  • May 2016 - Aug 2016

  • Reviewed and organized legal files to send to legal representatives. • Analyzed and budgeted financial documents to present short summaries and provide cost cutting ideas. • Reviewed files, entered customer data in MS Excel, and calculated the amount owed to the company by customers. • Reviewed and organized legal files to send to legal representatives. • Analyzed and budgeted financial documents to present short summaries and provide cost cutting ideas. • Reviewed files, entered customer data in MS Excel, and calculated the amount owed to the company by customers.



Digital Shift Marketing

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jul 2016 - Jul 2016

  • Worked in the content and social media section of the company alongside a mentor to develop and utilize digital marketing skills • Researched topics of interest and wrote blog posts for numerous clients of the company, with the aim of driving traffic back to the client website. • Ran social media accounts, in particular Twitter, on behalf of company clients. • Worked in the content and social media section of the company alongside a mentor to develop and utilize digital marketing skills • Researched topics of interest and wrote blog posts for numerous clients of the company, with the aim of driving traffic back to the client website. • Ran social media accounts, in particular Twitter, on behalf of company clients.