Experience

neway consultants

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder & Consulting Director

  • Apr 2020 - Present

  We help business owners & marketing leaders to rethink the way they acquire & manage their customers, to deliver better outcomes for both their customers and for the growth of their companies. This is based on our proven ability to challenge the status quo and drive change based on key customer / market / ROI insights, while building alignment across teams & departments to get the results needed as a cohesive team. From rethinking the way your company gains & maintains the trust of its customers, to how it differentiates itself from the increasing competition, to growing its customer base, to accelerating its marketing activities through technology, to redesigning its customer experience to make it consistent & memorable, we are by your side to identify and implement solutions which shake things up and deliver the results expected. We offer a tailored CMO on-demand service to provide ongoing marketing leadership & execution for your business and marketing support on a project by project basis. Visit our website (www.newayconsultants.com) for more information on our services, or contact us today for a free initial exchange on your needs at team@newayconsultants.com.



Hypha DAO LLC

• Marketing Strategy Manager

  • Aug 2021 - Present

  Hypha DAO (https://hypha.earth/) provides fraud resistant and democratic DAO (Decentralised Autonomous Organization) blockchain based tools for groups to organize, govern, recognize, and coordinate like never before. Whether you are a business, non-profit, village, city, farm, cooperative, movement, community, or altogether a new type of economic system, Hypha has a range of flexible and easy blockchain based tools to help you create your own decentralised organisation to fit your style of governance and to achieve your goals. For more information visit: https://hypha.earth/ Background: Hypha set out in 2019 to build tools for creating new economic systems, such as SEEDS (https://joinseeds.earth/). As a global team working on open-source tools, we needed to be decentralised ourselves and started building tools to coordinate, govern, and compensate our own organization members. Over the years we saw that these tools could provide a foundation to help any group seeking to coordinate. My focus is on: Value proposition development, Go-to-market strategy (GTM), website development, content development, social media, pricing, martech....



KlewdUp

• Australia
• Advertising Services
• 1 - 100 Employee

• Consulting Director

  • Sep 2019 - Sep 2021

  KlewdUp provides APAC based companies with leadership in customer growth, from defining the overall growth strategy all the way to supporting them to implement it. We bring significant experience to help companies to: · better understand their customers, · develop marketing strategies & customer value propositions, · build meaningful customer experiences, · optimise their investments in distribution partnerships, marketing and technologies With expertise across Australia, Asia-Pacific and Europe, KlewdUp provides independent, flexible and economical consultancy services which meet the needs of companies. Our customer growth consultants can support companies on a project basis or part-time / interim management basis at distance or on site. Essentially, we are on tap for when they need it. We are growing fast with several well known brands already trusting our services including MoneyGram and SocietyOne. Contact us today for an initial free discussion about your customer growth needs.



Scottish Pacific Business Finance

• Head of Group Marketing

  • Sep 2018 - Jul 2019

  Responsible for: Brand Strategy, Customer Research/Insights, Customer Experience, Internal & External Communication and Channel Marketing. Responsible for: Brand Strategy, Customer Research/Insights, Customer Experience, Internal & External Communication and Channel Marketing.



Fuji Xerox Document Management Solutions

• Line of Business Manager - Digital Marketing

  • Oct 2017 - Feb 2018

  Leadership of a suite of services to enable companies to fully outsource their automated digital marketing activities. Sector: Outsourcing Leadership of a suite of services to enable companies to fully outsource their automated digital marketing activities. Sector: Outsourcing



Coface

• France
• Insurance
• 700 & Above Employee

• Global Head of Marketing

  • May 2013 - Feb 2017

  Responsibilities: - Digital marketing (Intl. lead mgt. strategy & worldwide deployment of marketing automation) - International distribution partnerships (multi-line insurers, Fintechs), - Market strategy for international expansion & investments, - Competitor & market intelligence. - Digital solutions (including, innovative serious game for online training of partners/staff worldwide), Sector: Insurance Responsibilities: - Digital marketing (Intl. lead mgt. strategy & worldwide deployment of marketing automation) - International distribution partnerships (multi-line insurers, Fintechs), - Market strategy for international expansion & investments, - Competitor & market intelligence. - Digital solutions (including, innovative serious game for online training of partners/staff worldwide), Sector: Insurance



Euler Hermes

• Insurance
• 700 & Above Employee

• Group Marketing Director

  • Jul 2011 - Apr 2013

  Responsibilities: - Digital marketing (including digital sales tools on tablets for the direct sales force), - Brand management (new tagline/positioning of group), - Customer insight & segmentation, - Competitor analysis, - Marketing strategy / planning and Innovation. Sector: Insurance Responsibilities: - Digital marketing (including digital sales tools on tablets for the direct sales force), - Brand management (new tagline/positioning of group), - Customer insight & segmentation, - Competitor analysis, - Marketing strategy / planning and Innovation. Sector: Insurance



Orange / France Telecom Group

• France
• Civic and Social Organizations

• EVP Marketing at Viaccess-Orca

  • Feb 2008 - Jul 2011

  Responsibilities: Digital marketing, product management, value proposition development, market research, tradeshows, marketing & corporate strategy including M&A activities.Sector: Cybersecurity / Digital television / technology (International content security / DRM & Content navigation technical solutions provider for TV operators across multiple-networks/devices)

• Senior Marketing Manager at Orange

  • Nov 2004 - Jan 2008

  Sector: Telecommunications



Edi Presse Group

• Media Production
• 100 - 200 Employee

• Director, Consumer Marketing & Services

  • Jul 2003 - Nov 2004

  Sector: Telecommunications (Mobile/Internet content & social media services) Sector: Telecommunications (Mobile/Internet content & social media services)



Greenwich Consulting

• France
• Business Consulting and Services
• 1 - 100 Employee

• Senior consultant

  • Oct 2002 - Mar 2003

  Sector: Management / Marketing consultancy Sector: Management / Marketing consultancy



Vivendi Universal / Vodafone Groups

• Marketing Director, Europe

  • May 2000 - Apr 2002

  Sector: Telecommunications (Mobile & Internet consumer services & advertising) Sector: Telecommunications (Mobile & Internet consumer services & advertising)



Carlton Communications / Granada Media Groups

• Manager, Strategic Marketing

  • Apr 1995 - Dec 1998

  Sector: Digital television Sector: Digital television



Price Waterhouse

• United States
• Accounting
• 1 - 100 Employee

• Senior Auditor

  • Feb 1993 - Mar 1995

  Sector: Financial services (auditors) Sector: Financial services (auditors)