Judy Cacciola
Co-founder at ShrinkWrap®- Claim this Profile
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Bio
Joseph Grieco
It was my good fortune to work with Judy on several high profile Mar-Com projects. Most of those projects involved core strategy issues. Big issues, in front of the C Suite. A few projects were more about tactics, execution, the small stuff that matters little to the big picture but can bring the marketing machine to a dead halt. Judy proved her value in every way. She's one of those great consultants who can identify the value of alternative actions. Always aware of priorities, always accessible, always productive, always able to help management make informed choices within the perspective of consequences. She has that rare blend of broad experience in marketing discipline... combined with contemporary sensibilities and high energy. Judy is very good at her profession. Ask anyone who has ever had the pleasure of working with her.
Donna Kotronis
Working with Judy and ShrinkWrap is like having a secret weapon! She is equal parts brilliant and delightful to work with and always helps you unlock deep, powerful and actionable human insight that creates behavior change. I’ve had the pleasure to partner with her on many conditions, every conceivable target and challenge and the work has led to brilliant thinking, better advertising and in market success time and time again. Don’t wait to call her for your next project put her on speed dial you will thank me!
Joseph Grieco
It was my good fortune to work with Judy on several high profile Mar-Com projects. Most of those projects involved core strategy issues. Big issues, in front of the C Suite. A few projects were more about tactics, execution, the small stuff that matters little to the big picture but can bring the marketing machine to a dead halt. Judy proved her value in every way. She's one of those great consultants who can identify the value of alternative actions. Always aware of priorities, always accessible, always productive, always able to help management make informed choices within the perspective of consequences. She has that rare blend of broad experience in marketing discipline... combined with contemporary sensibilities and high energy. Judy is very good at her profession. Ask anyone who has ever had the pleasure of working with her.
Donna Kotronis
Working with Judy and ShrinkWrap is like having a secret weapon! She is equal parts brilliant and delightful to work with and always helps you unlock deep, powerful and actionable human insight that creates behavior change. I’ve had the pleasure to partner with her on many conditions, every conceivable target and challenge and the work has led to brilliant thinking, better advertising and in market success time and time again. Don’t wait to call her for your next project put her on speed dial you will thank me!
Joseph Grieco
It was my good fortune to work with Judy on several high profile Mar-Com projects. Most of those projects involved core strategy issues. Big issues, in front of the C Suite. A few projects were more about tactics, execution, the small stuff that matters little to the big picture but can bring the marketing machine to a dead halt. Judy proved her value in every way. She's one of those great consultants who can identify the value of alternative actions. Always aware of priorities, always accessible, always productive, always able to help management make informed choices within the perspective of consequences. She has that rare blend of broad experience in marketing discipline... combined with contemporary sensibilities and high energy. Judy is very good at her profession. Ask anyone who has ever had the pleasure of working with her.
Donna Kotronis
Working with Judy and ShrinkWrap is like having a secret weapon! She is equal parts brilliant and delightful to work with and always helps you unlock deep, powerful and actionable human insight that creates behavior change. I’ve had the pleasure to partner with her on many conditions, every conceivable target and challenge and the work has led to brilliant thinking, better advertising and in market success time and time again. Don’t wait to call her for your next project put her on speed dial you will thank me!
Joseph Grieco
It was my good fortune to work with Judy on several high profile Mar-Com projects. Most of those projects involved core strategy issues. Big issues, in front of the C Suite. A few projects were more about tactics, execution, the small stuff that matters little to the big picture but can bring the marketing machine to a dead halt. Judy proved her value in every way. She's one of those great consultants who can identify the value of alternative actions. Always aware of priorities, always accessible, always productive, always able to help management make informed choices within the perspective of consequences. She has that rare blend of broad experience in marketing discipline... combined with contemporary sensibilities and high energy. Judy is very good at her profession. Ask anyone who has ever had the pleasure of working with her.
Donna Kotronis
Working with Judy and ShrinkWrap is like having a secret weapon! She is equal parts brilliant and delightful to work with and always helps you unlock deep, powerful and actionable human insight that creates behavior change. I’ve had the pleasure to partner with her on many conditions, every conceivable target and challenge and the work has led to brilliant thinking, better advertising and in market success time and time again. Don’t wait to call her for your next project put her on speed dial you will thank me!
Experience
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ShrinkWrap®
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United States
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Market Research
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1 - 100 Employee
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Co-founder
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Jan 2007 - Present
SHRINKWRAP® is a brand strategy and qualitative research consultancy with a mission of enabling communication strategies for behavior change. Our work focuses on revealing the underlying constructs that guide consumers' behavior and identifying the motivators that can lead to behavior change. We utilize qualitative research methods laser focused on this objective. We work closely with our clients in identifying the intersection of their brand and their target's motivations. Our deliverable is a roadmap for an effective communication strategy that facilitates movement toward your brand.
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President
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Jan 1992 - Jan 2006
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Ogilvy & Mather
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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SVP Group Planning Director
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Jan 1982 - Jan 1992
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Education
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Columbia University - Columbia Business School
MBA, Marketing -
Muhlenberg College
BS, Mathematics