The SHRINKWRAP® DIFFERENCE •FOCUS ON BEHAVIOR CHANGE In today’s environment, strategies that focus solely on a consumer insight are not sufficient to affect behavior and move consumers toward your brand. We are laser-focused on identifying the underlying constructs that guide the existing behaviors of your target and the triggers for changing patterns. •LEVERAGE THE POWER OF THE FLOW Behavior change theory, the underpinning of our process, tells us that the most effective way to change behavior is to leverage existing attitudes and beliefs, not to try to change them. The most effective brand strategies use the power of the target consumer's existing motivations. •ACTIONABLE STRATEGIC DIRECTION Strategies enable behavior change when they meet the intersection of your brand and the target’s motivations. Our deliverable is a roadmap for an effective communication strategy that facilitates movement toward your brand.
