Joy Qiu
Marketing and Communications Manager at AgScape- Claim this Profile
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Bio
Antonina Boulkanova
It has been a great pleasure working with Joy at Achēv. I can say that she is a talented and devoted Marketing leader. I think she is an expert at what she does. Besides, has always been very efficient and supportive. Our Achēv flyers, brochures and other social media materials improved dramatically with Joy on board. Loved working with Joy, I am sure she will be an asset to any company she joins.
Rodrigo Cuevas
I reported directly to Joy for multiple campaigns and projects during her time at WES as the Associate Director of Social Impact Marketing. Joy delivered exceptional marketing briefs for all projects, maintained crystal clear communication between stakeholders, and planned out carefully every step of each project. Her creative vision and excellent communication skills dissolved the complexity of every campaign. Joy's experience when it comes to planning and executing marketing campaigns is evident. No project or campaign is too big for Joy. Even as the Associate Director, Joy was involved in every step of each project, providing valuable feedback that solidified the direction of each campaign. Joy's high energy and optimism made our meetings thrive each time. Her expertise and industry knowledge makes her a valuable asset for any team.
Antonina Boulkanova
It has been a great pleasure working with Joy at Achēv. I can say that she is a talented and devoted Marketing leader. I think she is an expert at what she does. Besides, has always been very efficient and supportive. Our Achēv flyers, brochures and other social media materials improved dramatically with Joy on board. Loved working with Joy, I am sure she will be an asset to any company she joins.
Rodrigo Cuevas
I reported directly to Joy for multiple campaigns and projects during her time at WES as the Associate Director of Social Impact Marketing. Joy delivered exceptional marketing briefs for all projects, maintained crystal clear communication between stakeholders, and planned out carefully every step of each project. Her creative vision and excellent communication skills dissolved the complexity of every campaign. Joy's experience when it comes to planning and executing marketing campaigns is evident. No project or campaign is too big for Joy. Even as the Associate Director, Joy was involved in every step of each project, providing valuable feedback that solidified the direction of each campaign. Joy's high energy and optimism made our meetings thrive each time. Her expertise and industry knowledge makes her a valuable asset for any team.
Antonina Boulkanova
It has been a great pleasure working with Joy at Achēv. I can say that she is a talented and devoted Marketing leader. I think she is an expert at what she does. Besides, has always been very efficient and supportive. Our Achēv flyers, brochures and other social media materials improved dramatically with Joy on board. Loved working with Joy, I am sure she will be an asset to any company she joins.
Rodrigo Cuevas
I reported directly to Joy for multiple campaigns and projects during her time at WES as the Associate Director of Social Impact Marketing. Joy delivered exceptional marketing briefs for all projects, maintained crystal clear communication between stakeholders, and planned out carefully every step of each project. Her creative vision and excellent communication skills dissolved the complexity of every campaign. Joy's experience when it comes to planning and executing marketing campaigns is evident. No project or campaign is too big for Joy. Even as the Associate Director, Joy was involved in every step of each project, providing valuable feedback that solidified the direction of each campaign. Joy's high energy and optimism made our meetings thrive each time. Her expertise and industry knowledge makes her a valuable asset for any team.
Antonina Boulkanova
It has been a great pleasure working with Joy at Achēv. I can say that she is a talented and devoted Marketing leader. I think she is an expert at what she does. Besides, has always been very efficient and supportive. Our Achēv flyers, brochures and other social media materials improved dramatically with Joy on board. Loved working with Joy, I am sure she will be an asset to any company she joins.
Rodrigo Cuevas
I reported directly to Joy for multiple campaigns and projects during her time at WES as the Associate Director of Social Impact Marketing. Joy delivered exceptional marketing briefs for all projects, maintained crystal clear communication between stakeholders, and planned out carefully every step of each project. Her creative vision and excellent communication skills dissolved the complexity of every campaign. Joy's experience when it comes to planning and executing marketing campaigns is evident. No project or campaign is too big for Joy. Even as the Associate Director, Joy was involved in every step of each project, providing valuable feedback that solidified the direction of each campaign. Joy's high energy and optimism made our meetings thrive each time. Her expertise and industry knowledge makes her a valuable asset for any team.
Credentials
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Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedInFeb, 2022- Oct, 2024 -
Marketing: Messaging with Purpose
LinkedInJan, 2022- Oct, 2024 -
Marketing Tools: Automation
LinkedInJan, 2020- Oct, 2024 -
Managing Brand Reputation
LinkedInFeb, 2019- Oct, 2024 -
Media Relations Foundations
LinkedInJan, 2019- Oct, 2024 -
SEO: Link Building in Depth
LinkedInAug, 2018- Oct, 2024 -
Writing with Impact
LinkedInAug, 2018- Oct, 2024 -
Local SEO
LinkedInJun, 2018- Oct, 2024 -
Advanced SEO: Developing an SEO-Friendly Website
LinkedInMar, 2018- Oct, 2024 -
Creating a Communications Strategy
LinkedInJan, 2018- Oct, 2024 -
Marketing on LinkedIn
LinkedInSep, 2017- Oct, 2024 -
Optimizing Marketing Emails
LinkedInAug, 2017- Oct, 2024 -
Email Marketing: Mailchimp
LinkedInApr, 2016- Oct, 2024 -
Social Media Marketing: Managing Online Communities
LinkedInFeb, 2016- Oct, 2024
Experience
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AgScape
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Canada
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Education Administration Programs
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1 - 100 Employee
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Marketing and Communications Manager
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Jan 2023 - Present
AgScape is a registered charity that brings the fast-paced and innovative world of agriculture and food to educators and students across Ontario. AgScape's programs expand students’ understanding of the modern food system to help them make informed decisions about the foods they eat, the choices they make, and the breadth of career opportunities that are available to them. AgScape is a registered charity that brings the fast-paced and innovative world of agriculture and food to educators and students across Ontario. AgScape's programs expand students’ understanding of the modern food system to help them make informed decisions about the foods they eat, the choices they make, and the breadth of career opportunities that are available to them.
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Durham College
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Canada
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Higher Education
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700 & Above Employee
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Professor - Integrated Marketing Communications
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Dec 2022 - Present
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World Education Services
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United States
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Education Administration Programs
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300 - 400 Employee
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Associate Director, Social Impact Marketing
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May 2022 - Dec 2022
World Education Services (WES) is a non-profit social enterprise dedicated to helping international students, immigrants, and refugees achieve their educational and career goals in the United States and Canada. For more than 45 years, WES has set the standard of excellence in the field of international academic credential evaluation. Through WES Global Talent Bridge, the organization joins with institutional partners, community-based organizations, and policymakers to help immigrants and refugees who hold international credentials fully utilize their talents and education to achieve their academic and professional goals. Through its grantmaking, impact investing, and partnerships, the WES Mariam Assefa Fund seeks to advance economic and social inclusion for immigrants and refugees. Show less
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Achēv
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Canada
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Non-profit Organization Management
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200 - 300 Employee
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Marketing Manager
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Jun 2020 - May 2022
For more than 30 years, Achēv has helped diverse Canadians and newcomers achieve their full potential. Today, Achēv is one of the largest providers of employment, newcomer, language and youth services in the Greater Toronto Area. Achēv's dedicated team of nearly 400 staff delivers a wide range of innovative, high-quality and personalized programs and services that empower its clients to prosper and communities to thrive. For more than 30 years, Achēv has helped diverse Canadians and newcomers achieve their full potential. Today, Achēv is one of the largest providers of employment, newcomer, language and youth services in the Greater Toronto Area. Achēv's dedicated team of nearly 400 staff delivers a wide range of innovative, high-quality and personalized programs and services that empower its clients to prosper and communities to thrive.
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Netvisual Corporation
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Canada
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2019 - Jun 2020
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Peel Halton Workforce Development Group
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Marketing Communications Manager
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2013 - 2018
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SOTI
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Canada
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Software Development
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700 & Above Employee
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Marketing Specialist
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Jun 2012 - Aug 2013
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Lumen Dynamics
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Automation Machinery Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Jan 2010 - Dec 2010
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Trapeze Media
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Marketing Analyst (MBA Co-op)
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May 2010 - Aug 2010
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McMaster University
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Canada
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Higher Education
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700 & Above Employee
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PhD and MSc Program Marketing Specialist (MBA Co-op)
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Sep 2009 - Dec 2009
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Education
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McMaster University
Master of Business Administration - MBA, Strategic Marketing -
University of Toronto
Honours Bachelor of Science, Psychology -
University of Toronto School of Continuing Studies
Certificate, Strategic Copywriting -
George Brown College
Certificate, Graphic Design Program
Community
