Experience

The Sporting News

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Multimedia Producer

  • Jan 2022 - Present



NP Strategy

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Strategic Communications Specialist

  • Sep 2020 - Nov 2021



Stats Perform

• United Kingdom
• Spectator Sports
• 700 & Above Employee

• News Editor

  • 2018 - Sep 2020

  Lead video newsgathering coverage, creating, editing and proofreading all content; produce and edit podcasts, conduct and shoot one-to-one interviews. I compose SEO articles for wire the service on platforms such as sportingnews.com, MSN.com, YahooSports.com and FoxSports.com. I generate ideas and video content, with a heavy focus on enabling monetization through fantasy football and sports betting. I oversee the U.S. budget, tracking annual spending and calculating logistical costs for event coverage. I coordinate logistics, operating camera and sounds, while also managing all on-location video coverage as the lead field producer. I cover press conferences, open locker rooms and practices for national and local teams, including the Carolina Panthers, Charlotte Hornets and more. Key Accomplishments: • Increased global video output by more than 35% within last year. • Served as key on-camera talent, shooting and editing video/photos and writing scripts for video bulletin service, aired globally in over 80 countries. • Appointed as head of public relations contact for the U.S., handling media relations inquiries from outside organizations. • Liaised and collaborated with sports organizations and brands including NFL, NBA, MLB, NHL, MLS, sports agents, Jordan, Nike, Adidas, Hublot, and others, to coordinate event coverage and strengthen relationships. • Covered major sporting events - International Champions Cup, Golf Majors (Masters, U.S. Open), NFL (Super Bowl, NFL Draft), NBA (games, All-Star weekend), and boxing matches. • Coordinated US-based freelance videographer pool, overseeing planning, accounting, budgeting, invoicing, briefings, accreditation, and troubleshooting. Show less



Townsquare Interactive

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Digital Project Manager

  • Jan 2017 - May 2018

  In this role I conceptualized digital marketing strategies for businesses, building campaigns from the ground up. I served as the main point of contact, launching and ensuring schedules for digital marketing campaigns. I was responsible for communicating project instructions to our production teams, ensuring everyone was prepared for shaping content, web design, SEO and social media. I strategized digital marketing plans to boost online visibility and increase meaningful traffic. I also generated reports tracking project progress, delivering information to business owners and stakeholders. Key Accomplishments: • Earned promotion to senior position within one year, leading 8-12 simultaneous projects. • Achieved consistent first-page Google ranking for clients within 3-5 months, utilizing organic SEO strategies. • Designed mobile apps for select high-tier packages creating consumer-friendly features, to enable market-share capitalization. • Established retargeting campaigns, drawing potential customers to client websites with 86% success rating. • Implemented strategic digital marketing, using Google Analytics and staying informed on SEO trends/Google algorithms for optimum performance. Show less



Carolinas' Own Queen City News, WJZY-TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer

  • May 2014 - Dec 2016

  In this role I organized show content, pitching story ideas and writing stories for regular and breaking news. These were for use in the Six and Ten O’clock news shows. I used Adobe Suite, editing video, floor directing and shooting show content, with news cameras and studio camera equipment. I also developed, coordinated and organized news coverage, shaping it into daily newscasts for all our weekend shows. I communicated with local government and businesses, gathering information for community stories and collaborated with producers, anchors, production and technical crews, to ensure a smooth daily operation. I also supported assignment desk operation. Key Accomplishments: • Promoted to lead station on weekends as part of weekend/evening news crew within one year. • Led social media campaigns on Facebook & Twitter platforms, generating engaging and sharable content daily. • Prioritized daily coverage for reporters, making executive decisions on news stories. • Edited and produced videos to air during news and sports segments, ensuring accurate newscasts aired to increase viewership. • Manned booth during live shows, directing and delivering breaking news to on-air talent in real time. Show less



Red Ventures

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Inside Sales Agent

  • Jun 2013 - Mar 2014

  -Implemented sales and marketing techniques to customize product packages based on customer specific needs. -Worked to continuously improve, staying up-to-date with new product offers and industry-specific news from business partners. -Met a high standard of quality and compliance as mandated by brand partners and government regulations. -Applied Sales Management’s continuous, real-time performance feedback – with a positive attitude. -Met performance metrics, always exceeding business-specific goals while competing with team. My success exceeded company goals resulting in being among the Sales Department’s top 25%. Show less



Spectrum

• United States
• Telecommunications
• 700 & Above Employee

• Intern Reporter

  • Jan 2013 - May 2013

  I received hands on experience with all facets of the newsroom. I started on the assignment desk - from there I learned to shoot and edit video, write and produce. I received hands on experience with all facets of the newsroom. I started on the assignment desk - from there I learned to shoot and edit video, write and produce.