Sales Support Specialist

• Oct 2023 - Present

Freelance Photographer

• Sep 2022 - Present

Applied keyword optimisation to create high-quality social media content that followed the latest trends. Obtained 2,070 followers from the target audience on social media platforms, with a total exposure of over 40,000 times and a single post reaching nearly 10,000 exposures. Analysed the market size, market positioning, and pricing strategies of 13 competitors through multiple information channels such as social media, search engines, and surveys. Found a niche market positioning, developed a unique brand image, and set competitive product prices. Managed customer relationship using Excel, managed the sales process, tracked sales opportunities, and maintained customer interaction. Established a loyalty scheme (discount) to drive customer repeat purchase and referrals. Achieved 100% customer satisfaction, with 23% of customers making repeat purchases and 42% of customers coming from referrals. Adopted partnership marketing, established cooperative relationships with local salons and beauty SMEs, created new sales channels, and brought in 15% new customers. Show less

E-commerce Executive

• Jun 2018 - Sep 2018

Collected keyword performance data (e.g. Monthly Volume, Clicks, CPC, CPS, etc.) using the data analysis platform Sycm Taobao*, generated weekly reports, and presented them to the senior leadership team. Analysed critical KPIs (e.g. Traffic, CVR, CTR, BR, etc.) from each channel using Sycm Taobao*, and provided daily and weekly trade reports for the senior leadership team. Optimised SEM performance by optimising website banners, product images, and product detail pages using Photoshop, resulting in an increased 58% click-through rate for the keyword "Eco air conditioner" and a reduced 14% bounce rate for the keyword "Wall AC". Surpassed all KPIs and achieved the objectives for the 618 campaign by generating over $1.3 million GMV within the first day of the campaign (One of the biggest annual e-commerce events in China). *(Sycm Taobao is a data analysis platform similar to Google Analytics, specifically focused on the Chinese e-commerce market.) Show less