Experience

CivStart

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Govtech Startup Mentor

  • Sep 2022 - Present

  Mentoring startup companies in the Govtech Space. Supporting marketing and growth strategies. Mentoring startup companies in the Govtech Space. Supporting marketing and growth strategies.



Clariti

• Software Development

• VP, Marketing

  • Mar 2022 - Present

• Senior Director of Marketing

  • Oct 2020 - Mar 2022



NL Broadcasting

• India
• Paper & Forest Products

• Colour Commentator - Kamloops Blazers/Radio NL

  • Jan 2011 - Feb 2023

  Provide analysis during Radio NL's live broadcasts of the WHL's Kamloops Blazers. I also do post-game interviews and host the post-game show. Former news anchor and reporter at Radio NL. Also managed the radio station's social media. Provide analysis during Radio NL's live broadcasts of the WHL's Kamloops Blazers. I also do post-game interviews and host the post-game show. Former news anchor and reporter at Radio NL. Also managed the radio station's social media.



Diligent Corporation

• India
• Media Production
• 1 - 100 Employee

• Director, Marketing Operations

  • Aug 2019 - Oct 2020

  I am the Marketing Operations lead for Diligent and it's family of brands. My team of 4 (plus multiple agency partners) serves 9 different businesses globally. I've been responsible for building the team from the ground up, defining the strategy, processes and priorities balancing campaign execution to drive growth alongside building the foundational elements to help our marketing efforts scale. Key Responsibilities - Admin and owner of Martech stack including Marketo, Drift, Wrike,… Show more I am the Marketing Operations lead for Diligent and it's family of brands. My team of 4 (plus multiple agency partners) serves 9 different businesses globally. I've been responsible for building the team from the ground up, defining the strategy, processes and priorities balancing campaign execution to drive growth alongside building the foundational elements to help our marketing efforts scale. Key Responsibilities - Admin and owner of Martech stack including Marketo, Drift, Wrike, Lattice Engines and Bizible among many others - Team execution of campaigns across all marketing channels (email, digital, offline) - Reporting and Data Analysis - Database enrichment and overall health - Integration of acquired businesses into our marketing stack and processes - Campaign Strategy - Engagement programs

• Manager Marketing Operations

  • Jan 2015 - Aug 2020

  Marketing/demand generation lead for iCompass and it's growing network of partner companies. I develop the strategy, tactics and execute campaigns across a variety of different channels. My specialty is the creation of automated marketing campaigns through Marketo to drive scalable pipeline growth. Because iCompass is a small company, I'm lucky to be adding new things to my skillset. Key responsibilities included: - Marketing operations - Marketing planning and strategy - Content… Show more Marketing/demand generation lead for iCompass and it's growing network of partner companies. I develop the strategy, tactics and execute campaigns across a variety of different channels. My specialty is the creation of automated marketing campaigns through Marketo to drive scalable pipeline growth. Because iCompass is a small company, I'm lucky to be adding new things to my skillset. Key responsibilities included: - Marketing operations - Marketing planning and strategy - Content and copy writing - Develop of iCompass' new website and inbound strategy - Digital advertising - Salesforce integration - Reporting and data analysis - Conferences and events - Webinars - Press releases and other public relations initiatives - Advocate marketing with Influitive - Account-based marketing - Messaging and persona development

• Global Marketing Operations Manager

  • Apr 2018 - Aug 2019

  I am focused on creating scalable, automated systems and approaches to help Diligent more efficiently market its governance solutions globally. I manage the team responsible for marketing production, helping on campaign strategy and the transformation of ideas into digital campaigns across a number of leading marketing/demand generations systems.

• Demand Generation Manager

  • Jul 2014 - Jan 2018

  Key accomplishments in this role included: - Rolling out all aspects of Marketo and our Salesforce integration - Developing engagement programs - Marketing ops framework (lead scoring, sales insight and reporting) - Core content development including videos and whitepapers - Managed our editorial calendar - Messaging framework and persona development - Brand development

• Corporate Communications Specialist

  • Nov 2012 - Jul 2014

  My initial focus was providing communications support across iCompass' outbound Marketing and Customer Communications but my role quickly shifted to marketing planning and producing content for our outbound and inbound marketing efforts.



Host Compliance - Now a part of Granicus

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation Manager

  • Jun 2016 - Jan 2018

  First Marketer at Host Compliance. Built demand generation, content and digital strategies leading the Govtech startup to explosive growth. Departed following acquisition of iCompass' which was a technology parter of Host Compliance at the time. First Marketer at Host Compliance. Built demand generation, content and digital strategies leading the Govtech startup to explosive growth. Departed following acquisition of iCompass' which was a technology parter of Host Compliance at the time.



Thompson Rivers University

• Higher Education
• 700 & Above Employee

• Play-By-Play Broadcaster

  • Oct 2011 - Sep 2012

  I did play-by-play and co-ordinated live online broadcasts for TRU hockey, volleyball and basketball. I did play-by-play and co-ordinated live online broadcasts for TRU hockey, volleyball and basketball.



Rawlco Radio

• Canada
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Broadcast Journalist

  • May 2010 - Sep 2010

  Evening Anchor/reporter and website editor/writer Evening Anchor/reporter and website editor/writer



Nine Network Australia

• Technical Assistant

  • Feb 2010 - Mar 2010

  Behind the scenes work during the 2010 Vancouver Olympics. Behind the scenes work during the 2010 Vancouver Olympics.



CBC Vancouver

• Canada
• Broadcast Media Production and Distribution

• Intern

  • Nov 2010 - 2010

  Sports Intern Sports Intern