Experience

NetCents Technology

• Canada
• Financial Services
• 1 - 100 Employee

• President

  • Jan 2022 - Present

  Dubai, United Arab Emirates Demonstrated exceptional leadership, strategic vision, and business acumen, with expertise in identifying new business opportunities, developing effective sales strategies, and navigating complex regulatory compliance and risk management environments, positioned NetCents as a leading player in cryptocurrency payments and established and maintained relationships with key stakeholders and decision-makers. Notable Accomplishments: • Expanded the company's market reach and opened new… Show more Demonstrated exceptional leadership, strategic vision, and business acumen, with expertise in identifying new business opportunities, developing effective sales strategies, and navigating complex regulatory compliance and risk management environments, positioned NetCents as a leading player in cryptocurrency payments and established and maintained relationships with key stakeholders and decision-makers. Notable Accomplishments: • Expanded the company's market reach and opened new business opportunities, achieving a 500% increase in revenue, 400% increase in merchant processing, and 250% increase in merchants, growing the merchant base from launch to merchants in over 45 countries in 2 years, setting up subsidiaries in the UAE and UK, and developing a partnership program to drive new revenue sources. • Decreased costs of goods sold by 95%, improving profitability and financial stability, demonstrating expertise in managing costs and optimizing operations. • Navigated complex regulatory compliance and risk management environments and ensured compliance with local laws and regulations, including UAE Central Bank approval for operations in-country, developed and implemented a global financial compliance regime, set up global banking operations, and developed an in-transaction KYC process. • Ensured compliance with local laws and regulations, navigated complex regulatory compliance and risk management environments, and obtained UAE Central Bank approval for operations in-country. • Set the company's overall strategic vision, ensuring its growth and success, and oversaw its day-to-day operations. • Developed and implemented new products and services and identified new business opportunities and partnerships to expand NetCents' market reach. • Established and maintained relationships with key stakeholders and decision-makers, facilitated a partnership with His Highness Sheikh Juma Al Maktoum, and signed a partnership agreement with Visa.

• Board Of Directors

  • Nov 2017 - Present

  Vancouver, Canada Area

• Chief Revenue Officer

  • Aug 2018 - Jan 2022

• Chief Marketing Officer

  • Dec 2017 - Aug 2018

  Vancouver, Canada Area



Indaba Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder & Managing Director

  • Nov 2011 - Aug 2020

  Vancouver, Canada Area Indaba is a relationship marketing agency specializing in creating meaningful connections between brands and consumers in the modern digital landscape. As the founder and Managing Director of Indaba, demonstrated a proven track record of delivering exceptional results for clients while building and managing a successful team. • Led the agency's growth from a single-person operation to over ten professionals during my tenure, managing all aspects of the agency, including accounting… Show more Indaba is a relationship marketing agency specializing in creating meaningful connections between brands and consumers in the modern digital landscape. As the founder and Managing Director of Indaba, demonstrated a proven track record of delivering exceptional results for clients while building and managing a successful team. • Led the agency's growth from a single-person operation to over ten professionals during my tenure, managing all aspects of the agency, including accounting, taxes, HR, and business development. • Developed and executed strategic digital marketing and digital brand strategies for clients, aligning them with their overall goals and marketing objectives. • Led sales team, strategists, and account managers to deliver successful campaigns for clients while analyzing campaign data to identify new opportunities and maximize campaign ROI. • From conception to implementation to post-evaluation, managed client campaigns while working collaboratively with external agencies and partners and, through these efforts, create brand experiences that resonated with customers and drove business growth. Highlighted Clients and Campaigns | The Dream is Now, Sotheby's International Realty, alive Magazine, Obakki & Obakki Foundation, Loden Hotel, Donnelly Group, LX Ventures, Homer St. Café and Bar Show less



Grown Here Farms

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Co-Founder and Vice President Product Development and Marketing

  • Jan 2016 - Aug 2019

  Vancouver, Canada Area As co-founder of Grown Here Farms, played a critical role in the growth and success of the company through expertise in developing scalable and efficient strategies that enabled the company to expand while maintaining a commitment to sustainability. Responsible for the company's growth, development, and evolution from a single product in the market to several product lines in major supermarkets. Notable Accomplishments: • Led the development of scalable and efficient strategies to… Show more As co-founder of Grown Here Farms, played a critical role in the growth and success of the company through expertise in developing scalable and efficient strategies that enabled the company to expand while maintaining a commitment to sustainability. Responsible for the company's growth, development, and evolution from a single product in the market to several product lines in major supermarkets. Notable Accomplishments: • Led the development of scalable and efficient strategies to enable company expansion. • Collaborated with investors and stakeholders to secure funding for the company's growth and expansion. • Expanded the company's product line and distribution channels to include major Canadian supermarkets. • Successfully scaled up production to meet growth requirements while maintaining a commitment to sustainability. • Developed partnerships with significant supermarkets to expand distribution. Show less



Major Tom

• United Kingdom
• Advertising Services

• Division Manager

  • Nov 2009 - Nov 2011

  Vancouver, Canada Area Dynamic marketing professional with extensive experience developing successful digital marketing strategies, increasing website traffic, and driving conversions. Recruited by Major Tom, a leading digital marketing agency with offices in Vancouver, New York, and Toronto, to develop and grow the agency's social media and strategy divisions with expertise in developing effective marketing strategies, managing client relationships, and leading teams, contributing significantly to Major Tom's… Show more Dynamic marketing professional with extensive experience developing successful digital marketing strategies, increasing website traffic, and driving conversions. Recruited by Major Tom, a leading digital marketing agency with offices in Vancouver, New York, and Toronto, to develop and grow the agency's social media and strategy divisions with expertise in developing effective marketing strategies, managing client relationships, and leading teams, contributing significantly to Major Tom's success in the competitive digital marketing industry. Notable Accomplishments: • Grew social media division to over 30% of new client revenue within the first year. • Achieved division client satisfaction of over 91%, measured through client satisfaction surveys. • Led a team of account managers and marketing specialists to ensure client success. • Coordinate all schedules between the division team and ops manager to hit company utilization targets. • Manage client online brand messaging, ensuring cohesive brand voice across multiple channels and platforms. • Develop, manage, and implement social and online media campaigns to drive client objectives, including community management, paid search, targeted social ads, and influencer outreach. Highlighted Clients and Campaigns | Silver Star Mountain Resort, Opus Hotels, Novus, General Motors, Air New Zealand, Tourism Surrey, Telegence

• Director of Social Media and Senior Account Manager

  • Jan 2009 - Nov 2011

  Vancouver, Canada Area



Invoke

• Egypt
• Advertising Services

• Digital Marketing Strategist + Account Manager

  • Oct 2006 - Jan 2009

  Vancouver, Canada Area At Invoke, a highly acclaimed interactive agency known for crafting immersive web and mobile social applications and captivating digital experiences for leading brands played a pivotal role in driving marketing initiatives for both internal and external clients. In addition to overseeing account management, collaborated with the team to conceptualize innovative products that pushed the boundaries of digital marketing and digital experiences, earning multiple awards and recognitions. •… Show more At Invoke, a highly acclaimed interactive agency known for crafting immersive web and mobile social applications and captivating digital experiences for leading brands played a pivotal role in driving marketing initiatives for both internal and external clients. In addition to overseeing account management, collaborated with the team to conceptualize innovative products that pushed the boundaries of digital marketing and digital experiences, earning multiple awards and recognitions. • Planning, implementation, and execution of email, SEO, SEM, and social media campaigns • Manage internal and external resources to see that campaigns are executed accurately, effectively, and on budget • Management of client digital marketing budget, ensuring that the mix of digital marketing strategies maximized client return on investment • Researching and writing of grant applications to secure funding for internal new product innovations, including receiving funding for the development of HootSuite and Memelabs • Researched new and emerging web technologies for potential new product offerings on behalf of Invoke Highlighted Clients and Campaigns | HootSuite, Wells Fargo, Vancouver Opera, Vancity Credit Union, GAP Show less


CLTB Media
• Advertising Services
• 1 - 100 Employee
• Campaign Coordinator

  • Aug 2006 - Oct 2006

Illuminated Technologies
• Software Development
• Marketing Coordinator

  • Apr 2006 - Aug 2006